CTAM

🎥 How is audience behavior reshaping content discovery right now? CTAM’s Quick Takes short‑form video series delivers timely, frontline perspectives from leaders across media, entertainment, and connectivity. The latest clips explore how discovery habits are changing—and what that means for content strategy, engagement, and growth. 👉 Watch the Quick Takes videos: https://bit.ly/3Q8f69t #AudienceInsights #ContentDiscovery #MediaTrends #LeadershipInsights

🤝 Welcome new CTAM member, Teleperformance (TP)! TP is a global digital services company operating where people, processes, and AI meet, helping leading brands transform customer experience responsibly and at scale across five continents. We’re excited to have TP as part of the CTAM member network. 👉 Learn more about Teleperformance: https://bit.ly/4tc0808 #NewMember #CustomerExperience #AI #DigitalTransformation

🎓 Onboarding new team members—or new to the industry yourself? CTAM’s on‑demand Industry 101 course delivers a fast, flexible introduction to the media and connectivity industry with: • Short video lessons • Quiz questions • Curated resources for deeper learning 📘 Bonus: First 10 registrants receive a credit for Craig Leddy’s book, Fast Forward: The Birth of Video Streaming, Media’s Wild Child. 👉 Learn more and register: https://bit.ly/43kWG80

📊 What will drive streaming success next? CTAM and Hub Entertainment Research are unveiling new, just‑fielded consumer research that reveals the signals services need to win in streaming’s next phase. 📍 June 10 | New York City ✅ Fresh insights on viewing, discovery, and strategy ✅ Perspectives from CTAM research partners ✅ Networking luncheon included This is a must‑attend conversation for leaders shaping the future of streaming. 👉 CTAM members: RSVP today: https://bit.ly/4tFWfBz #CTAM #StreamingResearch #ConsumerInsights #MediaLeadership #FutureOfStreaming

📊 66% of consumers say they’d consider switching to a bundled subscription offering. Interest is even higher among: ✔️ Families with kids ✔️ Adults 18–49 ✔️ Current streaming users As consumers look for simplicity and value, bundling across entertainment, smart home, fitness, and music is becoming a powerful retention and growth strategy. 🔎 Dive deeper into CTAM’s Video Streaming & Consumer Trends to understand what’s driving these preferences: https://bit.ly/4eFJXUS #SubscriptionBundling #ConsumerTrends #StreamingStrategy #CTAMResearch #MediaBusiness

📣 Reaching audiences isn’t enough anymore—understanding how they engage is what matters. In CTAM’s Quick Takes series, Hub Entertainment Research Jon Giegengack explains how audience communities are rewriting the content playbook—shifting from scale-driven reach to deeper, community-led engagement. It’s a perspective every content leader should be paying attention to. 🎬 Watch his take—and more insights from industry leaders shaping what’s next: https://bit.ly/3Q8f69t #AudienceCommunities #ContentStrategy #MediaLeadership #DigitalEngagement

🌍 Earth Day reminder: sustainability and savings don’t have to be separate conversations. Through Business Services Connect, CTAM is sharing resources that show how smart, sustainable tech upgrades can help small businesses: ✔️ Improve connectivity ✔️ Reduce operating costs ✔️ Future‑proof their operations Modern tools aren’t just greener—they’re smarter business investments. 🔗 Explore how CTAM is supporting small businesses with practical, high‑value solutions: https://bit.ly/4mHBx1e #EarthDay #SmallBusinessTech #SustainableTechnology #BusinessServices #CTAM

🔍 How are audiences finding content now—and what does it mean for the industry? CTAM’s new Quick Takes short-form video series delivers frontline perspectives from leaders across media, entertainment, and connectivity. One early insight worth pausing on: ➡️ 49% of Gen Alpha now turn to AI chatbots to decide what to watch—bypassing traditional search and streaming interfaces altogether. As AI reshapes discovery behaviors, understanding how younger audiences engage isn’t optional—it’s foundational. 🎥 Watch the latest Quick Takes and explore what’s shaping the future of content discovery: https://bit.ly/3Q8f69t #ContentDiscovery #ArtificialIntelligence #MediaTrends #FutureOfStreaming

Disruption isn’t coming—it’s already here. In Quick Takes, industry executives share how they’re responding to disruption across media, entertainment, and connectivity. No panels. No fluff. Just focused perspectives on what leaders need to be thinking about now—and what’s next. 🎥 Watch the debut episodes of Quick Takes and hear how industry leaders from Hub Entertainment Research and KS&R are thinking differently 👉https://bit.ly/3Q8f69t

🔁 32% Return in 6 Months: The Comeback Story Behind Streaming Churn In today’s streaming economy, canceling often means pausing—not leaving for good. Millions of consumers circle back, creating a critical window for smarter re‑engagement, pricing strategies, and bundled offerings. CTAM’s curated insights hub breaks down: • Why churn is cyclical—not terminal • How rising costs are reshaping consumer behavior • What adoption trends reveal about retention opportunities 💡 The real question isn’t how to stop churn, but how to win customers back—better. ➡️ Explore the data shaping streaming’s next chapter: https://bit.ly/4s3ZUY7 #Streaming #Churn #CustomerRetention #MediaInsights #DigitalTransformation