C+R Research

If you’re at IIEX North America, a quick heads up for tomorrow. We’ll be hosting a short live demo session on how to guide AI-driven innovation from ideas to action. You’ll see a real-time workflow that blends AI speed with human judgment to focus ideation, support clearer decisions, and avoid mistaking volume for value 🎤 Tomorrow | April 30 | 10:50–11:10 AM 📍 Green Stage Join us for a live demo session: From ideas to action: guiding AI-driven innovation, with: Kat Figatner, Senior Vice President, Qualitative Research We’ll walk through a real-time workflow that shows: • How to structure AI ideation to prevent idea overload • Where human expertise matters most in an AI-centered process • How to move fast without sacrificing strategy It’s a quick session, but a practical one. If you’re around, stop by the session, or come find us at Booth C1 to continue the conversation. #IIEX #InsightsCommunity #MarketResearch #AI #ConsumerInsights

We’re heading to IIEX North America next week and looking forward to being part of the conversations happening across the insight's community. 📍 Washington, DC 🗓 April 29–30, 2026 If you’ll be there, please stop by Kiosk C1 to meet the C+R team. Join us at the Green Stage for our demo: The AI Idea Flood – A Practical Demo for Front-End Innovation 🎤 April 30 | 10:50–11:10 AM Speaker: Kat Figatner, Senior Vice President, Qualitative Research AI can generate more ideas than teams can realistically evaluate. The challenge isn’t coming up with ideas, it’s knowing which ones are worth pursuing. In this interactive session, we’ll walk through a practical approach to: • Structure AI ideation without getting overwhelmed • Understand where human judgment makes the difference • Move quickly while staying grounded in strategy Hope to see you there -- at our demo or at Kiosk C1. #IIEX #MarketResearch #ConsumerInsights #MRX #Innovation #CRResearch

“I’ll just eat at home.” That thought is happening more often. Not because people do not want to go out, but because the bar feels higher now. If they are spending, it has to feel worth it. That shift is changing everything. We are seeing: ✓ More intentional dining decisions ✓ Less tolerance for friction or disappointment ✓ Loyalty that depends on consistently delivering value It is not one big change. It is a lot of small ones happening every day. We explore it here: https://bit.ly/4sJVGVQ Are you seeing the same thing? #ConsumerInsights #FoodTrends #MarketResearch #Foodservice #CustomerExperience #CRResearch

The conversation doesn’t end with Black History Month. In February, our CultureBeat team explored the Black/African American healthcare experience, examining disparities across care, trust, and outcomes. We’re continuing that conversation here. This article represents Part II of our Black Maternal Health discussion, moving beyond the data to explore how history and lived experience continue to shape maternal care today—and what those realities signal for brands across industries. This piece explores: • How the concept of weathering influences maternal care experiences • The critical roles ofbias, trust, and self-advocacy in how the Black community interacts with brands • Why lived reality must be part of how we understand—and improve—to mitigate a consumer experience crisis Maternal health disparities don’t exist in isolation—they are part of a broader system shaped over time. Understanding that system is key to making meaningful progress. Read Part II here: https://bit.ly/4dT0iW6 #BlackMaternalHealth #HealthEquity #HealthcareInsights #ConsumerInsights #CultureBeat #CRResearch

Today at Quirk’s Chicago, we’ll be presenting: If your segmentation could talk… would your team actually use it? That’s what we’re getting into today at Quirk’s Chicago. 🎤 Beyond the Deck: How AI SmartPersonas Turned Insights into Action 🕒 11:15–11:45 AM | Room 2 Featuring: • Darren Breese • Greg Czernik • Breanna Serwe A real example of turning research into something teams can interact with, —long after the presentation ends. If you’re at the event, come join us. Stop by booth #204 and say hi to the C+R team, they would love to chat! 👋 #QuirksChicago #MarketResearch #ConsumerInsights #Segmentation #AI #Insights #CRResearch

We’re looking forward to being part of Quirk’s Chicago this week. If you’ll be attending, don’t miss our session tomorrow: 🎤 Beyond the Deck: How AI SmartPersonas Turned Insights into Action 🗓 Wednesday, April 15, 2026 🕒 11:15–11:45 AM 📍 Room 2 Our Speakers: • Darren Breese, Senior Vice President/Partner, C+R Research • Greg Czernik, Vice President, Insights and Analytics, Dairy Farmers of America • Breanna Serwe, Consumer Insights Manager, Dairy Farmers of America This session will explore how Diary Farmers of America extended the value of segmentation research beyond the final presentation by turning it into a practical, always-on decision tool using C+R’s AI SmartPersonas. We’ll also be at Booth #204 during the event. Stop by and say hello to the C+R team. #QuirksChicago #QuirksEvent #MRX #MarketResearch #ConsumerInsights #CRResearch #Insights #ResearchConference

We’re excited to be participating at The Quirk’s Event – Chicago next week and look forward to being part of the conversations happening across the insights community. 🗓 April 15–16, 2026 📍 Hyatt Regency O'Hare 🎯 Booth #204 If you’re attending, feel free to stop by and say hello to the C+R team. 🎤 We’ll also be presenting: Beyond the Deck: How AI SmartPersonas Turned Insights into Action Wednesday | 11:15–11:45 AM | Room 2 Featuring: • Darren Breese, Senior Vice President/Partner, C+R Research • Greg Czernik, Vice President, Insights and Analytics, Dairy Farmers of America • Breanna Serwe, Consumer Insights Manager, Dairy Farmers of America Looking forward to connecting, sharing perspectives, and learning from others at the event. #QuirksChicago #QuirksEvent #MRX #MarketResearch #ConsumerInsights #CRResearch #Insights #ResearchConference

✨ Recently, part of our C+R team—Darren, Gina, Jorge, and Maggie—had the opportunity to visit Michigan State University and connect with students in the MSMRA program. 🤝 The visit reflected our continued commitment to supporting emerging talent and strengthening our valued partnership with MSU. From a networking event to a presentation on C+R’s capabilities, it was a meaningful opportunity to share more about our work and engage with the next generation of researchers. 📊 The team highlighted C+R’s capabilities, including our multicultural expertise, segmentation approaches, and use of AI in research. 💚 One of the most meaningful moments was hearing Maggie share her journey from the MSMRA program to her role at C+R—bringing the partnership full circle and reinforcing the importance of investing in future insights leaders. We’re grateful for the opportunity to connect with such talented students and proud to support the future of the industry. Go Green! #MarketResearch #Insights #FutureOfResearch #MSU #SpartanStrong #GoGreen #AIinResearch #Segmentation #MulticulturalInsights #Leadership #Partnership #NextGenTalent #ResearchCareers #CRResearch

⏰ Webinar - Today at Noon CT! The Payment Evolution: Practical Implications for Brands and Retailers Join our ShopperPulse™ experts as they share insights on how evolving payment behaviors are influencing shopper perceptions and long-term loyalty. In this session, you’ll learn: • How and why payment preferences are evolving across key methods • The strategic role of checkout in shaping loyalty and trust • Practical implications for brands and retailers planning for what’s next Speakers: • Kathleen Blum, VP, Shopper Insights • Kayla Myhre, Director, Shopper Insights • Matt Werner, VP, Quantitative Research 👉 Register now: https://bit.ly/4ta221l

⏳ Last chance to register! Tomorrow at Noon CT, C+R’s experts Kathleen Blum and Kayla Myhre will share new insights in the Emerge Smarter webinar “The Payment Evolution: Practical Implications for Brands and Retailers.” 💡 In this session you will learn: • How shopper payment behaviors are changing • The strategic role of checkout in loyalty and trust • Implications for brands and retailers planning ahead 👉 Grab your spot now: https://bit.ly/4uPFqF9