CEO Global Network reposted this
The best marketing doesn’t spend more. It wastes less. On this episode of CEO Global Network Podcast, I sat down with Darrell Keezer, Founder & CEO of Candybox Marketing. He shared a simple truth many leaders miss: Great marketing is about reaching the right person, at the right time, with the right message. Not blasting everyone and hoping something sticks. That’s where AI is changing the game. Used properly, AI can help businesses reduce waste, improve targeting, and get more return from every marketing dollar spent. Watch the clip. It’s short, practical, and highly relevant for any CEO thinking about growth in 2026. Drop a comment - I'd love to hear your thoughts! Follow me for more leadership insights, CEO conversations, and practical strategies for growth.