Bolt Marketing

Everyone wants to be at the top of the Google search page but it takes a lot of time and commitment to get there! If you want to outrank your competitors, you need to be: ✅Posting at least once a month on your Google Business Profile (if you don’t have one, now’s the time!) ✅Making sure your information (name, address, phone number, etc.) is listed correctly and consistently across online directories ✅Using relevant keywords and avoiding negative keywords for your business ✅Utlizing long-form blogs on your website ✅Paying for search ads. There’s no shame in paid advertising but be sure your website is optimized for search engines, is easy to navigate for users, and has clear messaging.

It’s about that time! Another happy hour, except this one is in partnership with our friends over at CivicLex! Join us as we bring Lexington’s business community together. Connect with other local leaders, make meaningful connections, and be part of the conversations growing our city 🤝 🥂 See you at Georgie’s on May 7th from 5-7pm! RSVP recommended but not required. Let us know you’re coming here: https://lnkd.in/ePZvC26u ⚡️

Stressing about how to make social media work for your business? It’s not about going viral or participating in every trend. You just need to be consistent, clear, and intentional. As a small business owner, managing social media can be overwhelming. That’s why we recommend having an expert (or an expert team😉) do the heavy lifting for you so you can use your time focusing on your customers and clients. If you need help running your social accounts, give Bolt a call⚡

Business owners, entrepreneurs, and creatives- this one's for you! 🤝Join Bolt Marketing + CivicLex for a Happy Hour focused on bringing Lexington’s business community together. Meet other local leaders, make meaningful connections, and be part of the conversations growing our city. 📍 Georgie’s | 161 N Limestone St 📅 May 7 ⏰ 5–7 PM ⚡ First drink on us Let us know you're coming ➡️ https://lnkd.in/eeHRAy9t

You could go viral, but you’ll likely have to post 100 times to even have a shot. If you’re serious about growing your business, you’ll be in it for the long haul with consistent, dedicated marketing.

Thinking about starting a business or own a small business and want to invest in marketing that will help you grow? ♟️ ✔️Start with clear (not cute or clever) messaging that directly speaks to your ideal customer and the problem you solve for them. ✔️Build a visual identity and stick to it. If your branding looks unprofessional or inconsistent, it can hurt your credibility even if your product or service is great. ✔️Know your target audience. Everyone with money to spend is not your target audience. Think about who your ideal customer is. What are their goals, challenges, and preferences? ✔️Stay consistent across all platforms from social media and email to your website and advertising. Over time, this consistency builds familiarity and trust, which are both key for long-term success. ✔️Keep your logo simple. If it's too detailed or hard to read on a smaller scale, it will work against you. Think about how it will look on a t-shirt, your work truck, or a business card. Start with the basics of messaging, branding, and a website. Everything else stems from there.

Wondering what it’s like to work with Bolt? Here’s what our clients say! 🤩 We recently wrote brand messaging, built a new website, and filmed an explainer video for PCM. We’re proud to have helped another small business succeed. Here’s to a longstanding partnership! Check out their website at pcm-epc.com.

We’ve seen it time and time again. A standout business failing to bring in leads because of poor messaging. Your messaging (aka, anything you put out there) should be: Clear - Tell exactly what you do and the problem you solve Targeted - Speak to the 80% of clients or customers that make up your business, not the pipe dream with unlimited budget Honest - Be real about what you offer, how you work, and why it matters. People trust people, not fluff. Want expert guidance on writing messaging that converts? Contact Bolt to get started.

Big day on the ice. Congrats to our friends, the Lexington Nightfall (The Kentucky Ice Hockey Collective), on their inaugural season. We had a blast “taking over” the team as “The Bolt Marketing Circuit Breakers.” Love to see a sold-out crowd and hockey back in the bluegrass. And of course, thanks to Burl Brew for hosting the afterparty.