BPCM

We’re proud to continue expanding our fashion portfolio with the addition of Sandro Paris, Polène Paris, and The Vintage Project. Each brand brings a distinct point of view to today’s evolving fashion landscape. Spanning Sandro’s refined Parisian sensibility, Polène’s sculptural approach to leather craftsmanship, and The Vintage Project's curated perspective on timeless style, these partnerships reflect a shared commitment to quality, creativity, and where the market is moving next. We’re looking forward to building thoughtful, impactful storytelling together.

ECCO marked a powerful moment across both the Boston and London Marathons with the launch of its “Walk Your Walk” campaign, shifting the narrative from performance-driven sport to the power of everyday movement. By celebrating the idea that everyone moves at their own pace, the brand invites a more inclusive and personal definition of movement, positioning walking not as secondary, but as a meaningful practice in its own right. At a time when fitness culture can often feel prescriptive, ECCO’s approach is a refreshing reminder that movement should be accessible, individual, and welcoming to all. We’re proud to see our client champion a more expansive, human-centered perspective. You can read more about the campaign from Glossy below. https://lnkd.in/eMJGa-uW

We’re proud to share that BPCM Partner, Nancy Cuocci, has been recognized in PRNEWS Top Women in PR & Communications as a Team Leadership Trailblazer. For over more than a decade at BPCM, Nancy has played an instrumental role in shaping and expanding the agency’s Fashion practice, demonstrating exceptional leadership and vision at every stage of her career. Her progression from leading the Fashion team to Chief of Staff, and most recently to Partner, is a testament to her impact across the business and the teams she has mentored along the way. We’re delighted to see her contributions recognized on this platform. Congratulations, Nancy! https://lnkd.in/eQi_emZT

BPCM’s clients made a strong impact at Watches & Wonders Geneva 2026, unveiling timepieces that push the boundaries of craftsmanship and design, with standout coverage spanning Whitewall Magazine and Hodinkee to Esquire magazine and GQ Magazine. Hermès introduced four new creations, Hermès H08 Squelette, Arceau Samarcande, Slim d’Hermès Squelette Lune, and Slim d’Hermès Pocket Roaaaaar!, each revealing the inner workings of their mechanisms as a window into the hidden world of time. Presented within a mobile installation by Jean-Simon Roch, the collection brought together horology and theatrical artistry through kinetic design. TAG Heuer also marked a defining moment, debuting the Monaco Evergraph, powered by the groundbreaking Calibre TH80-00, alongside a refined Monaco Chronograph that evolves the original 1969 design with enhanced precision and wearability. Together, these launches underscore BPCM’s leadership at the intersection of heritage, innovation, and cultural storytelling. Congratulations to Tyler Smeeton, Sammy Bizenov, Jennifer Cifuentes, and Samantha Simpson for their exceptional work. https://lnkd.in/e9Z2TMfB https://lnkd.in/eA62q8CZ

Last week, Depop hosted an intimate dinner at Indochine to celebrate Gabriella Karefa-Johnson as its official Trend Spokesperson - a new role spotlighting emerging trends and decoding cultural moments shaping fashion and the secondhand space. The evening brought together a standout group including Ella Emhoff, Tina Leung, Tefi Pessoa, and Richie Shazam, alongside a curated vintage tee bazaar sourced by Depop seller @timelessimbue. Congratulations to Gabriella and the entire Depop team on a beautifully executed evening. https://lnkd.in/eedMvdCq

We’re proud to share that our client, Volkswagen of America, Inc, has been named a finalist in two categories at this year’s Shorty Awards. The brand is recognized in Brand Partnership for the VW x SNL50 “The Californians” collaboration, and in Auto for Shared by Hope: The Story of Azul—a powerful story of resilience following the January 2025 Southern California fires, where a 1977 Volkswagen Type II Bus was discovered miraculously intact. It’s a testament to the enduring cultural impact of the brand and the power of storytelling that resonates far beyond the moment. Cast your vote for Volkswagen below! https://lnkd.in/eTxcsVnp https://lnkd.in/evmgNEH3

Last week Volkswagen of America, Inc unveiled the all-new 2027 Atlas SUV in a standout moment ahead of the New York International Auto Show. Since its launch in 2017, the 7-seater Atlas has been known for its practicality, space, and stylish design. The all-new 2027 Atlas brings more of what matters: stronger design, smarter tech, more power, and a premium feel where it matters most. Experience the new Atlas alongside VW’s full lineup in person at the New York International Auto Show, now through April 12!

BPCM is proud to celebrate a standout moment of recognition across our beauty portfolio. BIOLOGIQUE RECHERCHE's Crème M.E.C was named Best Sculpting Cream in The Zoe Report’s 2026 Groundbreakers Awards, while Tata Harper Skincare's Revitalizing Body Oil earned Best Body Product for delivering a healthy glow in People en Español's Spring 2026 Star Beauty Awards. We’re also thrilled to see Hermès Beauty recognized in ELLE Magazine's inaugural Lip Service Awards, marking a significant moment for the category. These honors reflect the continued innovation, craftsmanship, and cultural impact of our partners. Congratulations to our clients and teams on these well-deserved achievements. https://lnkd.in/et6uh_8y

THERME GROUP took center stage at SXSW this year, shaping conversations at the intersection of wellness, culture, and brand. Robert Hammond, President & Chief Strategy Officer of Therme Group U.S., participated in two standout panels. He first joined SHE Media’s The Architecture of Wellness alongside Liz Moody (host of The Liz Moody Podcast and bestselling author) and Israa Nasir (therapist, keynote speaker, and author of Toxic Productivity), in a conversation moderated by SHE Media CEO Samantha Skey. Together, they explored accessible, science-backed rituals, from community-centered bathing to everyday mental wellness practices that help regulate stress, restore energy, and foster meaningful connection. Robert also moderated Restorative by Design: Reimagining Wellbeing for Our Cities, joined by Robbie Bent, CEO and Co-Founder of Othership, and Leyli Zohrenejad, Principal at Crosby Capital. The discussion examined how we can design public spaces for rest, connection, and restoration, and why parks, bathhouses, and shared spaces are more essential than ever. Congratulations to THERME GROUP for leading these timely, high-impact conversations, and to Amber Morasse for exceptional on-the-ground support!

We’re #hiring a new Account Executive, Beauty PR in New York, New York. Apply today or share this post with your network.