Botika

This edition is packed: a new wave of AI models to diversify your catalog, fresh how-to videos to help you sharpen your results, and new editorial templates built to get your summer collection out the door faster. Everything you need to stay ahead of the season. Tutorial links in the comments →

The best proof of what Botika does is what the brands using it are shipping. From fast-moving DTC labels to established retailers, our clients are scaling content, launching faster, and keeping every visual on-brand across channels. Swipe through to meet them →

Google made virtual try-on a default feature in Search. ↴ Every product listing is now a try-on opportunity. No separate app, no extra step. Built in, for every brand, whether they're ready or not. The race just shifted. It's no longer about whether you have try-on. It's about whether your imagery holds up when someone uses it. Try-on technology is only as good as the source image. Flat lighting, inconsistent framing, garments that don't sit right on a model — the try-on experience inherits all of it. Google built the infrastructure. Brands still have to show up with imagery that works at scale. The brands that invested in consistent, brand-grade AI photography are walking into this ready. The ones still running inconsistent catalog shoots have a new and very concrete reason to change that. Quality imagery was always an advantage. Now it's table stakes. See you on Botika!

A lot has shipped on Botika lately, and every update is built around the same goal: helping your brand scale content without losing consistency. New AI models joined the gallery, custom model creation is available for brands that want their own signature faces (our team builds them with you), background controls give you tighter creative direction, and Editorial Photos lets you build campaign-ready visuals in a single workflow. Swipe through to see what's new →

Introducing Editorial Photos, our new workflow for creating campaign-ready visuals at the speed and consistency your catalog actually needs. Pick a template, swap models, adjust ratios, and refine with prompts until it's exactly right. Editorial imagery that holds up across every channel, every drop, every market. Swipe through to see it in action →

Brands are splitting into two camps: "No AI ever." and "AI for everything." Aerie by AEO, Inc. just made the loudest statement in the first camp. They committed to never using AI-generated people in their ads, brought in Pamela Anderson, and ended the spot with her saying straight to camera: "You can't prompt this." As AI imagery becomes standard practice, the "100% real" pledge is turning into a brand differentiator. But there's a third path that keeps getting skipped in this conversation. The backlash is not against AI imagery. It's against AI that uses real faces without consent, replaces real people without acknowledgment, and treats ethics as a cost to cut. Botika was built differently. Every model is 100% AI-generated from scratch. No real person's likeness used as reference, no licensing grey areas, no synthetic humans built from scraped data. Brands using Botika don't have to choose between efficiency and ethics. The camps are forming but the choice was never really pro-AI or anti-AI. It was always about what kind of AI you're willing to stand behind. Read more about it on our blog, link in the comments.

The fashion industry lost Adriano Goldschmied last week. The man behind Diesel, REPLAY, and AG who proved #denim belonged on the editorial page, not just in the closet. We wanted to honor that legacy, so we used Botika to create a denim editorial of our own →

We built Botika for fashion brands that need on-model content without the production overhead. But some of the most interesting work we're seeing isn't coming from brands directly. It's coming from the creators and agencies producing content on their behalf. Today we're launching the Botika Creative Partner Program — a way for the people already doing this work to do more of it, with us behind them. If you're a photographer, stylist, agency, or consultant creating AI fashion content for brands, this is built for you. Apply here: https://lnkd.in/dZ5rXsZn