BidMachine

We’re hiring at BidMachine Open roles in Barcelona include: · Senior Data Scientist · Senior Scala Developer · Senior QA Engineer · Senior Solution Architect · Senior TypeScript Developer · Senior Director of Product Management · Customer Success Manager We’re building an SDK-first platform, connecting publishers, advertisers, DSPs and agencies through transparent and efficient in-app technology. This could be a good fit if you like owning your area, seeing your work affect the product and making decisions with data. You’ll collaborate with teams in Barcelona, Warsaw, Parkland and remote experts around the world, solving complex challenges in programmatic advertising, where technical depth and execution matter. Full list and application links in the first comment. #hiring #adtech #mobileadvertising #bidmachine

🚀 BidMachine is in Miami for #Possible2026 — and what a start. 🌴🔥 The energy at the Fontainebleau has been unmatched this week as the industry’s brightest minds came together to talk growth, innovation, AI, monetization, and the future of mobile. 📱💡 Mark D. Fruehan and Randy Barenscott from the BidMachine team have been everywhere, connecting with partners, sharing ideas, and having some incredible conversations with publishers, advertisers, and friends across the ecosystem. 🤝✨ From the kick off reception, incredible meetings, dinner with colleagues at BRAVE and Nexxen all leading to an incredible gathering at #MilaMiami, cohosted with our friends at illumin, Miami has delivered. 🍸🌊 Days 1 and 2 have been jammed packed, and we are here for all of it. A little taste of the connections made so far... Sacha Glasroth from BRAVE Gal Topaz, Karim Rayes, Andy Brecher from Nexxen Yandex The night is still to kick off, and we will be back with more updates for Day 3! We are... ...BidMachine! #PossibleMiami #Possible2026 #AdTech #MobileAdvertising #Programmatic #BidMachine #DigitalAdvertising #MarTech #MobileGrowth #AdvertisingTechnology #AppMonetization #AIinAdvertising #BrandMarketing #PublisherGrowth

Non-gaming apps are becoming a bigger part of what we do at BidMachine. This week, Nathan Boyer attended Business of Apps in London, with teams from Babbel, Skyscanner, Bolt, the BBC and other top names in the space. As we spend more time with publishers in a range of verticals, one question keeps coming up: how to introduce ads in a way that fits naturally into the app experience. This is where we help scale monetization without disrupting the product. For those who missed it, Business of Apps Events continues in NYC and Berlin later this year.

BidMachine at GTC, Shenzhen 🇨🇳 Our APAC team is on the ground at Global Traffic Conference this week, including Rachel L., Rosa Ru and Qingyun Zheng, meeting partners and connecting with new ones. Yesterday’s VIP dinner brought a full house and a lot of good conversations. If you’re at GTC, come say hi 👋

Pixalate’s latest Seller Trust Index for the UK looks at how mobile programmatic supply is structured. According to the report, 35% of mobile SSPs in the UK rely on arbitraged inventory, meaning a significant share of impressions is resold rather than coming through direct publisher integrations. This is a structural part of the ecosystem, but it also affects how supply is packaged, priced and accessed. At the same time, the top-ranked SSPs keep arbitraged inventory at 1% or below, including BidMachine and Google Ad Exchange, reflecting a model built on direct integrations with publishers. This becomes particularly relevant in the context of supply path optimization, where buyers are looking to reduce unnecessary intermediaries and gain more control over how budgets are spent.

Meet us at Business of Apps Events in London on April 23 Book a meeting with Nathan Boyer, Director of Business Development, to see how our new DIRECT Placements program adds incremental revenue by capturing premium brand budgets. If you’re a publisher, book a slot. Link in the comments.

Content-driven apps don’t have much room for monetization mistakes. NetShort, a short-drama app from APAC, launched two years ago. It quickly achieved high engagement and became the #2 app worldwide by downloads in its category. By then, the team already had subscriptions and in-app purchases, and ads were the next step. It was critical not to break that experience for users. The team integrated in-app bidding with BidMachine to bring more demand to each impression while keeping control over how ads are shown. For products like this, monetization only works if it fits the content flow. The result: +200% ad revenue from BidMachine +5% ARPU no drop in user engagement Read the full blog, link is in the comments.

A recent example from our APAC work: after integrating BidMachine DIRECT placements, Oakever Games saw a 20% increase in ad revenue within the first month. Oakever Games is a Singapore-based mobile game developer and publisher with a portfolio of 30+ games and 120M+ monthly active users worldwide. DIRECT placements help publishers unlock additional brand demand without having to rethink their entire monetization setup. The product is already live with 150+ publishers. We have teams across regions, including APAC, which makes setup, communication and ongoing collaboration easier.

🆕 AppHarbr, GeoEdge’s ad quality platform, released the In-App Network Ad Quality Index. BidMachine is among the category winners in Clean Content | Gaming. The index evaluates 45+ ad networks based on quality and safety performance, using a dataset of ~25B impressions across 500 apps. ✅ In the Clean Content (Gaming) category, BidMachine ranks #5 on iOS and #3 on Android. Among regional market leaders, it ranks #5 in North America. Low-quality and illicit creatives degrade user experience and negatively affect UA efficiency. At BidMachine, this is addressed at the infrastructure level through direct SDK integrations, control over demand sources and brand safety measures that reduce exposure to misleading or inappropriate creatives.

GDC 2026: Joel Chang’s take The mediation space is getting crowded, and publishers are exploring alternatives. CloudX and AdMob are getting serious consideration, Meta’s non-IDFA bidding feels imminent, and Unity Grow is showing strong improvement for teams already testing it. The creative side is saturated too, with UA playables everywhere, but there’s still untapped potential for e-commerce and brand advertisers within apps. Joel also shared a few photos from the event, give them a like 👇