AudienceProject

Meet us at OMR 2026! 🇩🇪 Next week, we’ll be in Hamburg for one of the industry's leading events, and we’re looking forward to connecting with both new and familiar faces and discussing how advertisers and media owners can prove and improve advertising outcomes through cross-media measurement. If you’d like to book a meeting or simply catch up during the event, feel free to reach out to Oliver Hülse, Michaela Schmitz, Myriam Zandvakili, Florian Schiefer, or Sedat Polat - we’d love to connect. Together with esome advertising technologies GmbH, we’re also hosting an OMR side event at Grüner Jäger on 5 May from 16.00-24.00 - welcoming all AudienceProject and esome friends, and those who want to become one, for a night with the perfect mix of talks, networking, and entertainment. Interested in joining? Register here: https://lnkd.in/eHNGGGzQ See you in Hamburg! 🤝 #omr26 #advertising #measurement #crossmedia #reach #impact

Meet us at The Future of Brands 2026 next week! 🇬🇧 We’re excited to join industry leaders at 180 Studios in London on 29 April for a day of insights and discussions on the future of marketing and media. At 12:15, our Chief Product & Technology Officer, Bruno Furnari, will take the stage with his session “Every £ Twice: What Overlapping Reach is Really Costing Your Media Budget.” In this session, Bruno dives into one of the biggest hidden inefficiencies in modern media planning: overlapping reach. As audiences move across channels, siloed measurement leaves advertisers blind to duplication and wasted spend. Through real-world examples, Bruno will challenge how you think about the “next £ spent” - what it actually delivers, and when it stops delivering anything at all. 👉 Want a preview? Take a look at this article: https://lnkd.in/e8kWdVMV Want to connect? Reach out to Bruno, Paul Barnard, Martyn Bentley, Evelyn Pau-Brindle, Martin Giraud, David Simms, or Stephanie Hodgson – we’d love to meet. See you in London! Adwanted Events #FoBrands #advertising #measurement #crossmedia #reach

📢 New white paper: Delivering the Advertisers’ North Star The world of advertising has changed. Media consumption is increasingly fragmented across channels and devices. At the same time, privacy regulations and the decline of cookies have made measurement more complex than ever. The result? Billions in ad spend are still planned and optimised on incomplete insights. Advertisers struggle to understand true cross-media reach. Media owners lack fair comparability. And the industry operates without a shared source of truth. In our new white paper, From Framework to Reality: Delivering the Advertisers’ North Star, we explore how independent cross-media measurement functions as a trust infrastructure, enabling advertisers, media owners, and the industry to trust, prove, and improve outcomes. We also show how AudienceProject delivers this through a scalable, AI-powered SaaS platform built on three core principles: 👉 Building the world’s most comprehensive cross-media measurement platform 👉 Never compromising on fairness, independence, and transparency 👉 Balancing global scale with local accountability Download the white paper: https://lnkd.in/eWt2Ztnz #whitepaper #advertising #measurement #crossmedia

Webinar on Audience and Attention Measurement for the Italian market next week 🇮🇹 On Thursday, we’re joining an IAB Italia webinar to discuss how advertising measurement is evolving, and why audience measurement remains the foundation for understanding campaign performance in today’s fragmented media landscape. As media consumption becomes increasingly fragmented, the key challenge is no longer just delivery, but reducing uncertainty: are we actually reaching the right people, and are we driving real outcomes? This is where independent, cross-media audience measurement plays a critical role, bringing clarity and confidence to media investment decisions. At the same time, the webinar will explore the growing role of attention measurement, and how it complements audience metrics, helping advertisers understand not just whether they reached people, but also how impactful those exposures really were. Alessandro Stoppa, Managing Director Italy at AudienceProject, will share our perspective on why audience measurement remains essential, how cross-media measurement helps uncover true reach and frequency, and how it works alongside attention to provide a more complete view of campaign effectiveness. Alessandro will be joined by Marta Diez Lledó, Omnichannel Strategy Director at Epsilon Technologies, and Anna Iuculano, Managing Director Italy at xpln.ai, for a discussion on how measurement is evolving, and what it means for advertisers and publishers. 🗓 23 April ⏰ 11:30 CEST 🎟 Free to attend 👉 Register here: https://lnkd.in/dUwZjziw #advertising #measurement #crossmedia #reach #impact #attention

What a start to the year! 🚀 In Q1, we’ve taken big steps to expand coverage, strengthen partnerships, and make our platform even easier to use. Here’s what’s new: 📺 Disney+ ads measurement We launched a new, direct integration with @Disney+, enabling advertisers and agencies in the UK, Germany, France, Italy, and Spain to access independent audience measurement of Disney+ campaigns directly in AudienceReport. ⚙️ The Trade Desk partnership We entered a new, direct partnership with The Trade Desk, which will make it easier for advertisers to activate and measure audiences across the open internet, including CTV environments. 🇵🇱 Expansion to Poland We launched AudienceReport in Poland to support Polish advertisers and agencies with independent audience measurement of campaigns across the open web, social media, online video, and CTV. ⚡ Smarter and faster report builder We introduced a new report builder in AudienceReport, designed to help users create reports smarter and faster. 📊 Improved Excel export We upgraded the Excel export feature in AudienceReport, making it more useful for analysis outside the platform. 🔄 Report recalculation cadence We introduced a new report recalculation cadence feature in AudienceReport, giving users greater flexibility over when reports are updated. 👉 Learn more about what’s new in AudienceReport and preview what’s next for our cross-media measurement platform here: https://lnkd.in/eciiUU_B #advertising #measurement #crossmedia #reach

Welcome to the team, Liz McLellan and Hannah Meyersieck! 🎉 We’re excited to welcome two new colleagues who joined AudienceProject in March. Liz has joined us as a Strategy Contractor. She brings more than 25 years of experience in measurement from her time at Nielsen, where she held multiple senior roles shaping media measurement and marketing effectiveness solutions across dozens of international markets. In her new role, Liz will work on our partnership strategy framework and help build on our CTV measurement capabilities. Hannah has joined us as a Product Manager in our Integrations team. She brings six years of experience in the media and data industry, where she has worked with data activation strategies, ID integrations, and combining creativity with data-driven thinking. As part of the Integrations team, Hannah will work on developing our overall integration framework as well as new and existing integrations, including Amazon Ads, Netflix, and Disney+. We’re very happy to have you both on board and look forward to what we’ll build together! 🚀 #newhires #team #measurement #AudienceProject

How do we fix CTV measurement? 📺 In a new article for The Drum, Connie Hawker, TV+ and Creators Lead at IAB UK, interviews Paul Barnard, Managing Director UK at AudienceProject, on one of the biggest challenges in modern media: understanding true campaign performance across TV and digital. A few key takeaways: 👉 The real issue isn’t a lack of data - it’s the lack of person-level, cross-platform deduplication 👉 CTV measurement must move beyond devices to reflect how people actually watch (often together) 👉 Success should be measured on what matters: net reach, incremental reach, and effective frequency 👉 The future lies in independent, privacy-safe, hybrid measurement combining census data with panels As TV and digital continue to converge, the industry needs a unified, person-centric approach to measurement - one that breaks down silos and enables true cross-media optimisation. That’s exactly what we’re building at AudienceProject. Read the full interview: https://lnkd.in/eFR769bC #advertising #measurement #crossmedia #TV #CTV

Meet us at NextM in Düsseldorf this week! 🇩🇪 We’re looking forward to connecting with both new and familiar faces at WPP Media's invitation-only conference on the future of marketing. If you’re attending, we’d love to meet you there. Our Managing Director DACH, Oliver Hülse, will take the stage with Nicole Ferguson, President, Data, Technology and Analytics DACH at WPP Media, for the session “Big Screen decoded: Understanding the true power of CTV with cross-media audience measurement”. In this session, they’ll show why the lack of proof is becoming a thing of the past - and how cross-media audience measurement enables a true understanding of CTV performance within the total media mix. Together, they'll share a case study demonstrating how our joint solution uncovers incremental reach and impact of CTV and helps brands maximise campaign performance through precise optimisation. You’ll also get a glimpse into what’s next from the partnership between WPP Media and AudienceProject. And don’t miss our booth! Come by for a fun game of Pac-Man on our retro arcade machine - we have great prizes for the top scorers. 👾 Want to connect? Reach out to Oliver, Michaela Schmitz, or Myriam Zandvakili to discuss how cross-media measurement drives business value for advertisers, agencies and media owners. See you in Düsseldorf! #NextM #advertising #measurement #crossmedia #CTV #reach #impact

Business Advertising GmbH evolves strategic partnership with AudienceProject to advance targeting capabilities 🤝 We’re excited to announce that Business Advertising GmbH is strengthening its partnership with AudienceProject to advance B2B audience targeting across its premium media portfolio. With the enhanced collaboration, advertisers can now: ✅ Combine contextual environments with precise audience targeting ✅ Activate socio-demographic segments such as income, education, and employment ✅ Build custom B2B audiences based on job titles, industries, and seniority 📣 Gerd Bielenberg, Marketing Director at Business Advertising GmbH, shares: “By combining our contextual targeting with AudienceProject’s audience targeting, we can offer advertisers highly precise targeting in very specific audiences. This enables us to generate additional value for both new and existing customers.” The evolved partnership is already driving increased demand and unlocking new commercial opportunities through more precise, data-driven B2B campaigns. A big thank you to Gerd Bielenberg and the entire Business Advertising team for the strong collaboration. 👉 Read the full announcement here: https://lnkd.in/e94KqDhw #advertising #targeting #B2B #audiences #datadriven

Meet us at Advertising Week Europe 2026! 🇬🇧 Next week, we’ll be in London for one of the industry's leading events, and we’re looking forward to connecting with both new and familiar faces and discussing how advertisers and media owners can prove and improve advertising outcomes through cross-media measurement. If you’d like to book a meeting or simply catch up during the event, feel free to reach out to Paul Barnard, Martyn Bentley, Evelyn Pau-Brindle, Martin Giraud, or David Simms - we’d love to connect. See you in London! 🤝 #aweurope26 #advertising #measurement #crossmedia #reach #impact