Attribute - FinOps Without Tagging’s cover photo
Attribute - FinOps Without Tagging

Attribute - FinOps Without Tagging

Software Development

San Francisco, California 1,950 followers

Unit Economics Without Tagging

About us

Attribute introduces unit economics without tagging, making it easier to align cloud spend with business outcomes.

Website
https://attrb.io
Industry
Software Development
Company size
11-50 employees
Headquarters
San Francisco, California
Type
Privately Held
Specialties
FinOps, AWS , GCP , Cloud Financial Management, Azure, Cost-Management, Cost-Visibility, Business Insights, Unit economics, and Cost Observability

Locations

Employees at Attribute - FinOps Without Tagging

Updates

  • Cloud cost is becoming a leadership conversation. So we’re building the team to match. As Attribute grows, we’re investing in a team that will define our category, that's why we're excited to three hugh caliber builders to the team: Noam - Workplace & Operations Manager - building the operational backbone that lets us scale without chaos. Devorah Rosenzweig Klartag - Director of Marketing - sharpening how we communicate leadership-level cloud cost visibility. William Konitzer - Solutions Architect - turning customers' messy, multi-cloud environments into clarity they can act on. Join us in welcoming them 👇 If you want to shape the future of cloud cost observability, we’re hiring: https://attrb.io/careers/

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  • If you run shared cloud infrastructure, you’ve probably been asked cost questions you can’t answer cleanly. Customer cost. Service cost. Why spend grows faster than usage. Shared systems make those answers hard. Especially when cost is modeled around labels instead of actual consumption. If you want to see how to get real unit economics directly from infrastructure behavior, come talk to us at #KubeCon next month. Let’s meet: https://lnkd.in/d4V7kUdz

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  • Traditional FinOps systems rely heavily on resource tagging. For engineering teams, this means a significant overhead, constant maintenance, manual, and error-prone process 1️⃣ One line of code installation (No sidecars, no manual instrumentation, and zero code changes) 2️⃣ Thats it actually Once installed, you get automatic runtime discovery. Instantly mapping of Customers, AI Agents, Teams, product costs with granular breakdown of shared K8S, LLM/AI, Databases, Storage, Egress costs based on actual consumption.  Finance get ready to consume results, and engineers stay focused on high-value tasks. This is how cost attribution keeps up with modern, shared infrastructure. It’s time to move from "post-mortem" billing files to real-time runtime visibility. Get the deployment guide here: https://lnkd.in/dU3wWK95

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  • Attribute is now in Latin America! We’re partnering with RealCloud to bring consumption-based cost attribution and FinOps Without Tagging to teams running modern cloud, Kubernetes, and AI workloads across the region. RealCloud, based in Brazil, created an approach that serves all LATAM and is built for shared systems, managed services, and fast-moving architectures. Together, we're helping teams: ✔️ Gain cloud cost observability on real runtime consumption ✔️ Get clear unit economics across shared infrastructure ✔️ Tie cloud and AI spend directly to business KPIs ✔️ Remove tagging overhead and ongoing FinOps maintenance This is what modern FinOps looks like. Read more about ourpartnership here: https://lnkd.in/dVZNUWFb

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  • If you can’t see the real cost of a single customer, you don’t really know your margins. Island runs a large cloud environment with hundreds of customers and shared infrastructure. They could see cloud spend, but customer usage of shared resources remained a black box. EKS, RDS, DynamoDB, and others were impossible to track. Island needed customer-specific costs. They decided to take a different approach. They used Attribute. Within minutes, shared infrastructure costs were tied directly to real customers and business outcomes. Watch how Island uncovered true customer costs below ⬇️ Omri Cohen

  • While anyone can see their cloud bill, almost nobody can explain how shared databases, networks, and platforms are actually consumed, or which customers contribute to the highest/lowest usage. Attribute shows how leading teams make unit-level cost explainable again by modeling cost from real consumption across shared systems, not from assumptions or tags. This is what turns cloud cost into something the business can actually use. ➡️ Read the blog to see how to move to consumption-based attribution: https://lnkd.in/dFtTwdHZ

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  • eBPF has quietly reshaped huge parts of the enterprise stack. Security, networking, observability, FinOps, even LLM security. Andrew Green just published a great deep dive for the eBPF Foundation on where eBPF actually delivered the most value over the last decade, with concrete examples across categories and we’re proud to be included. Using eBPF to correlate consumption data with business metrics unlocks cost visibility you simply can’t get with tags or billing exports alone. If you work anywhere near infra, platform, or cloud economics, this is worth the read.

    I'm sure you've heard eBPF is used for observability, security, and networking But how does it exactly improve your favorite tools? Well, let's look a the top 6 biggest beneficiaries of eBPF I wrote a paper for the eBPF Foundation looking at how the enterprise IT landscape was shaped by eBPF in the past 10 years The categories that advanced and adopted eBPF the most are: 🏆 Runtime security - the highest adopters These guys took eBPF and ran with it, which makes sense when you can replace a clunky user-space agent with a lightweight eBPF one. A VERY small sample includes: CrowdStrike’s Falcon Data Protection can detect and block unauthorized data movements in real time Sysdig’s Falco, is an OSS runtime security tool that detects and alerts on abnormal behavior Upwind Security’s eBPF sensor creates prevention policies automatically stops malicious processes 😎 FinOps - the coolest eBPF probes are used to monitor system calls, payloads, and app behavior to calculate cloud costs Pelanor (Acquired by Kela)’s eBPF sensor delivers cost allocation for clusters, namespaces, workloads, etc Attribute - FinOps Without Tagging correlates data collected by eBPF probes with business metrics groundcover uses eBPF to track resource usage across all K8s clusters for resource consumption to track spending 🤯 LLM security - the unexpected Some tools designed to address LLM security issues have directly opted for eBPF to trace the interactions between apps and LLMs Prompt Security (Acquired by SentinelOne) uses eBPF to trace the communication between apps and the vector database Prisma AIRS by Palo Alto Networks (Ex-Protect AI) uses eBPF to discover AI app usage. 🏃 Virtualized Networking - The most advancements eBPF can improve both performance and scalability of virtual networks, realizing performance gains at the software level that are otherwise unachievable Isovalent Cilium is an eBPF-first OSS CNI designed that address the networking, security, and visibility of containers. Tigera's Project Calico is an OSS CNI that offers a pluggable eBPF data plane for K8s networking and security. 🚀 Network Security - The best performance improvement Instead of routing packets through external FWs, inspection and filtering are done at the kernel level on each endpoint. Aviatrix's Distributed Cloud Firewall analyzes, observes and enforces network security policies Cloudflare’s eBPF-based DDoS protection that blocked a 7.3 Tbps attack NetFoundry’s ZFW utilizes both tc-ebpf/XDP to provide stateful IPv4/6 filtering 🔎 Cloud Observability Instead of using agents, sidecars, and SDKs, eBPF works as a single vantage point in the kernel. Can retrieve HTTP and gRPC calls, SQL queries, Kafka, sys calls, and network events Datadog used eBPF within build USM, where eBPF parses traffic from the kernel network stack New Relic's Pixie, is OSS K8s-native-in-cluster observability platform Odigos uses eBPF to automatically generate traces in OTel format.

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  • 📣 Grande novidade: estamos fazendo parceria com a RealCloud para levar o FinOps sem tagging para LATAM. 👀 Visibilidade de custos no cloud não deveria depender de tagging perfeito ou de esforço manual interminável. Junto com a RealCloud, estamos permitindo que as equipes vejam custos unitários em tempo real, eliminem pontos cegos e foquem em impacto, não em limpeza. Muito obrigado ao Silvio Cesar Pereira e a todo o time da RealCloud pela confiança e parceria. Esse é só o começo.

  • Attribute is growing! 📈 We've opened roles across data, engineering, and operations: • Founding Data Analyst (Full-time) https://lnkd.in/dHnZMEz7 • Workplace Operations Manager https://lnkd.in/dhn2P4Ed • Full-Stack Engineer https://lnkd.in/dUQAgRQK • Go Developer TL https://lnkd.in/dFtfmXvy • Backend Data Engineer https://lnkd.in/dPBVJTX2 If you’re building things, care about real impact, and want to work with strong people, check out all our open roles: https://attrb.io/careers/

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