Attain

As AI becomes embedded across media planning, buying and measurement, big questions are emerging. Insightful discussion between our CEO Jonah Goodhart and Sam Bloom (PMG), Travis Scoles (Paramount), and Kelly Garland Schwarte (WPP Media) on the “Building Strategic Advantage in the Age of AI” panel at Attain's #TheOutcomeSummit.

Yesterday, we officially opened #TheOutcomeSummit in the beautiful Bahamas. From the setting to the first conversations at registration, the tone is set: intentional, focused, and built around one shared priority—outcomes. Over the next two days, senior leaders from across brands, agencies, media owners, and platforms will tackle the hard questions shaping our industry, including accountability, measurement, AI, commerce media, and the evolving relationship between brand and performance. The Outcomes Era isn't coming. It's here. Bibiana Hernandez Sonja P. Brian Mandelbaum Ben Kartzman Dominic Bennett Vlad Strelsov Dave Constantino Steph Jones Kara Alvarez Jackie Carroll Marka Hinkamp Gwen Cooke #TheOutcomeSummit #OutcomesEra

The margin for error in marketing has never been smaller. I’ll be joining fellow leaders at #TheOutcomeSummit to discuss how we’re navigating a world with fewer signals, more scrutiny, and significantly higher stakes.

In a digital world obsessed with clicks, one of the biggest growth stories in advertising is happening offline. Out-of-home has posted 18 consecutive quarters of growth, fueled by better measurement and a renewed appreciation for tangible media. Sometimes the most effective impression is the one you can’t scroll past. We spoke with Brian Binder of Tinuiti, Ty Tinker MS, BA of AdQuick, and Christina Radigan of OUTFRONT Media about why OOH’s “analog” advantage is resonating with both brands and consumers. https://hubs.ly/Q045rB4L0

The margin for error in marketing has never been smaller. I’ll be joining fellow leaders at #TheOutcomeSummit to discuss how we’re navigating a world with fewer signals, more scrutiny, and significantly higher stakes. From privacy-safe measurement to stronger data foundations, we’ll give you insight on how organizations are evolving to ensure marketing drives real, defensible business outcomes. Looking forward to the dialogue!

Creators aren't just content producers—they're growth partners. And the industry is finally measuring them that way. Influential is proud to partner with Attain on #TheOutcomeSummit, bringing together senior leaders across brands, agencies, and technology to drive real learning around what outcomes-driven influencer marketing looks like in practice. Our own Chris Detert will be leading a candid conversation with Rebecca Zamolo and Matt Slays—two creators who are living this evolution firsthand—on what it really takes to move from vanity metrics to verified business impact. Excited to bring this conversation to the room. #TheOutcomeSummit #Influential

Live sports is no longer a single-screen, single-partner environment—it’s fragmented across platforms, publishers, and streaming models. At #TheOutcomeSummit, I’ll be moderating a conversation on how leaders are breaking down silos, aligning incentives, and building operating models that turn this complexity into measurable business results. Excited to guide a practical discussion on collaboration at scale.

The conversation around AI often centers on efficiency. The more important conversation is about strategic advantage. At #TheOutcomeSummit I’ll be speaking on how organizations are redefining their roles, partnerships, and value propositions as AI reshapes the advertising ecosystem. Excited to contribute to a thoughtful dialogue about what durable advantage really looks like in this new era.

No Sunday Scaries here! Im excited to be heading to the Attain Outcome Summit this week and moderating a panel exploring how organizations are aligning stakeholders, rethinking investment tradeoffs, and building unified strategies that deliver across the full growth curve. Looking forward to connecting with friends and colleagues, and having timely conversation about what true integration looks like. #TheOutcomeSummit