Appodeal, Inc.

👉 May 14, Data Nights meetup in Barcelona. Save the date. Our 5th Data Nights is for engineers working with data and ML systems, whether you’re on backend, platform or infrastructure. Guest speaker: Daniel Sogl, Principal Consultant for Generative AI at Thinktecture AG. Based on his experience helping companies design and scale AI-assisted engineering workflows, Daniel will share how AI coding tools are changing productivity, code quality and the developer role. 🟢 Free to attend, registration required 👉 Link in the comments

🧩 Appodeal SDK 4.1.0 is live This release focuses on better attribution data, expanded reporting and improved stability. 🧩 Attribution and data Unity now supports Apple’s AdAttributionKit. The plugin handles AAK IDs automatically, simplifying integration with Apple’s latest framework. We’ve also expanded impression-level reporting for AppLovin MAX. New fields include app version, Appodeal SDK version, MAX SDK version and ad type, making it easier to analyze performance across integrations. AppsFlyer, Adjust and Firebase now receive more precise ad source data, providing better visibility into which demand sources drive performance. 🧩 Stability and updates The release brings multiple fixes for Android, iOS and Unity, resolving StrictMode disk access issues and session uptime inaccuracies, with improvements to banner UI and Unity dependency management. 🧩 Custom endpoints For publishers operating in regions where access to Appodeal infrastructure is restricted, SDK 4.1.0 introduces a public API to override the default SDK endpoint on Android, iOS and Unity. This is intended for teams running custom setups or working with multiple environments.

A great BCN Data Nights meetup last week 👏 Special thanks to Alexander Pogorielov for the keynote and for sharing practical perspectives on AI and automation with the Barcelona data community. His talk on using Kiro and AgentCore in interactive games was a highlight. The next meetup is already in the works, more details soon.

A reminder to the ML community in Barcelona: in two days, on Feb 26, we’re bringing together speakers from Amazon Web Services (AWS), Thinktecture AG, BidMachine and Appodeal to discuss AI automation in production. This is a full-day technical meetup with required registration. The link is in the comments. See you soon 👋

At the next BCN Data Nights, we’ll look at how AI is used in engineering environments, from SDK maintenance to AI-powered NPCs for interactive games. This time, we’re expanding the event into a full-day technical meetup with headliners from Amazon Web Services (AWS), Thinktecture AG, BidMachine and Appodeal to share practical experience. If you’re working with AI, data or infrastructure and based in Barcelona, join us on February 26. Registration is required, the link is in the first comment.

With Appodeal SDK 4.0, we’re rolling out a new versioning model for ad mediation. 🟢 SDK and adapter versions are now decoupled, which means clearer update rules and fewer surprises when networks change something on their side. A more consistent versioning logic also makes debugging easier and gives teams better visibility into how their setup behaves. Learn more in the full blog post, link in comments.

The Game Jam has its winners. Congratulations to Ömer Faruk İşeri, Abdelaziz Benkacem and Giovanni Ramondazzo 🎉 Cash prizes are already on the way. 🥇 Tile Tactics: 2048 Card Puzzle A mix of 2048 mechanics and card-based strategy. A lot of thought went into both game design and pacing. Well executed. 🥈 Super Leo Bros: Jump World A classic Mario-style platformer with 20+ levels and boss fights. Bright visuals and strong 90s nostalgia. 🥉 Brainrot Clicker and Merge A trendy concept combined with merge mechanics that are still rare in this space. Clean UI and polished progression. A solid pick for fans of discovery-driven games. What’s next for the top 3 teams: • UA test launches (1 global + 1 US campaign), up to 10 days • Full performance review by the Appodeal Accelerator team If the tests perform well, teams may also receive monetization and scaling recommendations and a potential global publishing opportunity. Publishing benchmarks: • Day 1 retention: ≥ 40% • Day 7 retention: ≥ 13% • Average session length: 15+ minutes • eROAS: ≥ 150% Looking forward to seeing how these games perform in real traffic 🚀

10,000 of you ❤️ We started this page to talk about growth and monetization. Now it brings together 10,000 people building, testing, scaling, breaking, fixing and shipping mobile apps and games. Thanks for following. We will keep this useful 🤓

For live Android or iOS games in casual, hybrid-casual, or hyper-casual genres. Apply to the Appodeal Accelerator Game Jam by January 30 for a chance to land a publishing deal. Our team of growth strategists, UA experts, and producers is ready to help you scale your mobile product. The link is in the comments.

In this edition of the Appodeal Newsletter, we unpack: ✔️ Audience signals by genre (with player archetypes) ✔️ UA creative trends that break through ✔️ A Game Jam to test your ideas in the wild ✔️ A leadership note from our CEO