Annalect

Annalect is now a Google Meridian Certified Partner – certified in all 3 regions (AMER, EMEA, and APAC) – further strengthening our leadership in marketing measurement.   Mark Reggimenti, Annalect’s Global Chief Analytics Officer, noted: “This certification reflects our commitment to advancing transparent, open-source measurement solutions that set a higher standard for the industry. By combining Meridian’s methodological rigor with Annalect’s analytics scale, we are equipping brands worldwide to make faster, smarter, and more accountable investment decisions.”   As a certified Google Meridian Partner, Annalect can now deploy Meridian globally across the U.S., LATAM, Australia, India, and the U.K. If you are interested in working with us, please contact us at: meridian@annalect.com. #MarketingMeasurement #DataAnalytics

From AI readiness to real-world agents — see what’s next for the future of data and analytics. 🌟 At AI & Datanova 2025, hear from Anna Nicanorova, CTO at Annalect, as she shares how her team is putting Starburst MCP Server into practice — powering governed, enterprise-scale AI workflows. This is one of the first real-world implementations of this new technology, offering a glimpse into how enterprises can move from AI readiness to operational AI at scale. 📅 October 9, 2025 | NYC 👉 Reserve your seat: https://okt.to/i4w09z #AIDatanova #Starburst #DataInnovation #EnterpriseAI

Aquila — backed by leading advertisers and agency partners — is tackling one of marketing’s biggest challenges: deduplicating reach and frequency across platforms. The goal? Reduce waste by 10% and save the industry up to $50B over three years.   In a Digiday piece published earlier today, Annalect’s U.S. Chief Client Solutions Officer, Sébastien Hernoux, noted the following: “We are very supportive of the initiative… It’s encouraging to see the main media partners agree to share data for Aquila to build a platform to support brands.” Read the full article by Digiday's Michael Burgi here: https://lnkd.in/ez9ZKxhi   #CrossMediaMeasurement #MarketingInnovation #Aquila

For today's Media Buying Briefing, I tried to update where the Association of National Advertisers's cross-media measurement initiative, Aquila is at. In short, the product is entering its first phase of trials, and its CEO Bill Tucker gave me a good rundown. I'm also grateful to president Tina Daniels as well as trial participants Alex Gaski at McDonald's, and Procter & Gamble's Kanishka Das. Finally, a few holding companies helped, including Sébastien Hernoux at Annalect. My story in Digiday https://lnkd.in/ecP87vMX

Last week, our Chief Technology Officer, Anna Nicanorova, attended Google's "Leading Matters with AI" event in New York. Anna joined Mary Bravo from Google Cloud to discuss timely topics such as: ➖ How companies can best organize knowledge so it’s accessible to agents ➖ The dynamics of bottom-up vs. top-down AI tool adoption Thank you to our partners at Google for engaging us in conversations that are shaping the future of AI in business. #AI #agentic #tech #adtech

📣 I’ll be speaking at RampUp: London on Tuesday, 30th September! I’m excited to announce that I’ll be joining the panel, ‘Unleashing the Power of the Network’, representing the buy side alongside an exciting line-up of other industry leaders: 🔹 Bedir Aydemir, Director Data and Strategic Development, News UK 🔹 Alex Wright, Programmatic and Data Lead, Channel 4 🔹 Reza Garroussi, Head of Media UK, IE, MEA, LiveRamp We’ll be focusing on how data collaboration and addressable audiences are changing advertising, particularly for traditional media owners competing with social platforms. We will also explore how publishers and broadcasters can leverage their data for insights, improve audience accessibility for brands, and the potential impact of AI. You can request your space here: 👇 https://lnkd.in/eN6uiXx4 #RampUpLondon #DataCollaboration #DataDrivenMarketing Annalect Omnicom Media Group UK

Congratulations, Lauren Walker! 👏👏 👏

With fragmentation accelerating across the consumer ecosystem, George Manas shares how OMD helps its clients see around corners and remain on the cutting edge. “Omni is really fundamental to helping our clients navigate and orchestrate across unbelievable amounts of fragmentation today . . . constantly putting the consumer at the forefront of everything we’re doing for our clients.” Watch the full 3-minute video from ADWEEK's Leadership Voices series here: https://lnkd.in/e5-4BSwT. #Omni #Marketing #Orchestration #Transformation

“Women do not need to act like men to fit in, to feel empowered or to be strong. Women can belong in any environment,” writes Hoda Daou, PhD, Managing Director, Annalect. Read more: https://lnkd.in/dUYw3aSq