Air

Detective mode activated 🔍 Are your current clients stressing you out? Need a laugh to help brighten your day? We got you. Enter... The new Air meme photobooth How it works: 1) Upload a picture or take one 2) The photobooth will roast the picture And by "roast", we mean... Describe accurately what it sees without a filter It's kind of like that Harry Potter parchment Designed to make fun of the user But in a playful way Promise Now... Could you upload a pic of your annoying client? Technically yes. But you didn't hear it from us We recommend using it on yourself first For marketers and creatives Hope this makes you smile! Made with Love for you - Air

Why are you like this Claude? 💔 The real couples counselling I need right now. Someone should seriously make that startup. I could imagine the launch campaign now... "Struggling to connect with your AI?" "It's just not hearing you well?" "Ignoring your instructions?" "Take your AI to therapy" May actually be a legit business if they paired you with a real human therapist and a developer who could both help you create better markdown communication files to improve Claude's output haha Whoops, got distracted Ignore my tangent Back to big Claude news You can connect it to Air's new MCP server! No matter what AI tools you use btw - Claude - Cursor - ChatGPT or Copilot if you're forced to at work (cough cough) You can now talk to your Air workspace like how you'd DM your team Need to find an asset? Organize your boards? Make new versions? Bulk tag stuff? Whatever you need to do in Air You can do it all now much easier Lots more AI upgrades coming your way -- 👋 P.S. Follow Air for more By creatives. For creatives.

Tell me you're a marketer 🥇 One thing that's true to all us creatives? We love a good meme to decompress That's why we made this new meme photobooth for you! (It will make a meme of you in 10 seconds) P.S. You can try it here: https://air.inc/meme Here's how it works: 1) Take a pic of yourself or upload one 2) The photobooth will analyze your picture and roast you based on what its able to tell about you from the picture alone 3) Share with your friends Shoutout to our friends at PATHETIC Studios who helped us cook up this roasting photobooth. We hope you enjoy it as much as we have. Anything that lets us roast Ariel Rubin is a win for us. Just saying 😉 P.S. The results when I uploaded my headshot: It called me "LinkedIn Profile Photo Core" - textured blazer for "networking events" only - henley shirt to provide he's "chill" and "approachable" - warby parker frames (bought online, obvi) 10/10 too accurate, still laughing haha hope y'all enjoy it!

So helpful, thanks Don 🙏 "I'm gonna make him an offer he can't refuse" That line has lived in our hearts forever. Vito Corleone did not say that because someone handed him a brand guideline from 2019. He said it because every decision, every scene, every line of dialogue came from a place of total clarity about what the family stood for. The brand was alive. All because Mario Puzo brought the character to life. He was the source the whole time. Most brands are not so lucky... Six months after someone sets up the brand kit, the company has moved on. New photography direction. Refreshed palette. Logo that got tightened. And the AI producing your assets is still working from a snapshot of the brand that no longer quite exists. A cover version of the original. Close but not quite right. The Corleones would never stand for this btw. That's why we built "brand regeneration" for you in Air. So you never have to stand for this either. Point it at your URL. Air then scrapes your live site, pulls your current colors, fonts, and visual identity, and updates the context layer your AI works from automatically. If you made manual edits to your kit, it flags them first. Nothing gets overwritten without your say so. Capiche? You can try it free today Air dot inc -- 👋 P.S. Follow Air for more By creatives. For creatives.

👋 Bonjour H/t to Nicole Gates for my fav reminder of 2026 haha (Make sure you give her a follow!) How we imagine this convo probably went: friend: so how was work? nicole: honestly crazy, I was pushing Claude all day friend: so is he like your new assistant? nicole: kind of yes friend: does he have a last name? nicole: Anthropic friend: that's a weird last name for a French guy nicole: he's not French friend: then why is his name Claude Scene 🎬 P.P.S. Speaking of Claude: Air now connects directly to Claude, Cursor, ChatGPT, and any MCP compatible tool. Search your creative library, organize boards, bulk tag, run cleanup, all in plain English from wherever you already work. Your creative memory, accessible from anywhere. No API knowledge required

What winning the 2nd Annual Air Chili Cookoff taught me about B2B sales… more

Wait for it... 👀 Tell me that's not the most creative beans ad you've ever seen? Absolutely Super Bowl worthy. We've been running a series this quarter spotlighting the best creative work from every vertical and shouting out the teams behind it. This week we are going off script just a tad showcasing concept ads. Heinz never commissioned this ad. But they absolutely should have haha. The whole thing was built by the VFX team at Cinesite London, the studio behind Skyfall and Iron Man 3, as a way to showcase their creature animation capabilities. Alvise Avati, the writer and director, grew up around storytelling, his father is legendary Italian filmmaker Pupi Avati, and it shows. The creature design took inspiration from crustaceans and deep sea life to get the color palette right. The dust physics on the moon surface were rebuilt multiple times because real moon dust physics looked wrong on screen. This is what happens when a team of world class artists gets creative control and a reason to care. It won gold at the AEAF awards. It was selected for the opening slot at Siggraph's Electronic Theatre in 2014. And it remains one of the best arguments for what spec creative can do that a brief never quite captures. Shoutout to the full crew behind this! Studio: Cinesite Writer and Director: Alvise Avati Producer and Animation Director: Eamonn Butler Executive Producers: Antony Hunt, Courtney Vanderslice, Peter Nagle VFX Supervisor: Richard Clarke Art Direction: Jean-David Solon Concept Art: Andrea De Martis Sound Design and Post Production: Molinare Alvise grew up watching his father make films. Then he made one on the moon with a space lobster and Italian salami textures. Doesn't get much better than that. Carry the torch differently y'all! --- 👋 P.S. Follow Air for more winning creative Lots of gems coming up for you!

Design vs Developer 👀 All truly great ideas require collaboration. Even if the dev team stare you down like "Why would you design this??" Now... Multiply that by twelve. Because the realllly ambitious projects do not have two collaborators. They have an internal brand team, an external agency, a freelance motion designer who was brought in for one specific thing and now has opinions about everything, a performance marketer who needs different versions, a legal team who saw the latest round and flagged something, and an executive who watched a presentation last Tuesday and sent a voice note from their car with seven separate thoughts. That's what "collaboration" looks like at that level. And you can bet that every single one of those stakeholders is working from a different version. Sending feedback in a different format. Responding to a different email thread. Convinced they are looking at the most current file. Narrator: "They were not in fact looking at the most current file" The one universal truth about creative? The bigger the project, the more people touch it, and the harder it becomes to keep a single thread of truth running through all of it. Air is that thread for you. Every stakeholder, every agency, every freelancer working from the same place. Feedback pinned to the exact asset it belongs to. Versions stacked so the whole history lives in one place. The current file is always the current file. You can try it free at Air dot inc --- 👋 P.S. Follow Air for more. Built by creatives, for creatives.