AdTechGod ®️

The IAB Annual Leadership Meeting is where the future of digital advertising is shaped! 🌴Secure your seat at #IABALM to dive into agenda-setting sessions and dynamic breakouts that tackle the most pressing topics: AI, measurement & addressability, privacy, commerce media, the creator economy, and more. Passes are complimentary for qualified brand marketers and agency executives: https://lnkd.in/dNsrEgg5

Planning should not be guesswork or last year’s spreadsheet. Jesse Math, VP Strategic Partnerships from Keen Decision Systems, joins AdTechGod ®️ explain how brands can turn measurement into a forward-looking decision engine and plan media around real outcomes.

I’m optimistic about AdTech right now. Not in a “everything’s fine” way. More like, I can see the opportunity and I can also feel that familiar knot in my stomach about what might be coming. Because when I look at this industry, I see real progress. We’ve matured. Measurement is getting sharper. Infrastructure is improving. Privacy and accountability aren’t just talking points anymore. People are finally dealing with the hard stuff instead of pretending it’ll sort itself out. That’s the good part. The part I don’t love saying out loud is this: the year ahead could still be tough when reality hits. Budgets get tighter. Procurement gets stricter. Everyone wants proof yesterday. And when that pressure shows up, it’s not always the best product that wins—it’s the clearest value, the strongest partnerships, and the businesses that can handle a squeeze without panicking. I want to believe momentum will carry us. I also know momentum doesn’t save you when things get choppy. So here’s where I’m at: we have to stay positive even when things look grim. Not fake-positive. Not motivational-poster energy. Just steady and focused. And I think two things can be true at once: We’re going to need more collaboration. And we’re probably going to see more consolidation. Collaboration because nobody has the full answer anymore. Not publishers. Not platforms. Not independents. Not brands. The people who do well will be the ones who can work together—on standards, on interoperability, on outcomes—without turning every conversation into a turf war. Consolidation because the market is going to push it there. Some teams will merge. Some tools will vanish. Some companies will get bought. It won’t be comfortable, but it’s how this space tends to reset when the pressure turns up. I’m not saying this to be dramatic. I’m saying it because I care about what we’re building, and I’d rather be honest than surprised. If you’re in AdTech right now, you’re probably feeling it too: the excitement about what’s possible, and the quiet worry that the next few quarters could test a lot of us. So yeah, keep your head up. Collaborate more. Share what’s working. Cut what isn’t. Back the people trying to do it the right way. Because if the year ahead is challenging, the move isn’t fear. It’s alignment.

Julie Van Ullen is the best, natural executive with whom I’ve ever worked. It’s been one of my greatest joys to mentor - and be mentored by - her, and watch her rise within the media and advertising industry, to her new role as President of iSpot.tv. I’m very touched by what Julie told AdTechGod Pod about me. I’m more impressed, though, by what she says about authenticity in leadership.

Julie Van Ullen is the best, natural executive with whom I’ve ever worked. It’s been one of my greatest joys to mentor - and be mentored by - her, and watch her rise within the media and advertising industry, to her new role as President of iSpot.tv. I’m very touched by what Julie told AdTechGod Pod about me. I’m more impressed, though, by what she says about authenticity in leadership.

Check out the Marketecture Live Agenda If you were at Marketecture Live I & II, you may have noticed we had a ton of brands and agencies. They showed up ready to engage, share ideas, and be part of real conversations. We want to keep that momentum going, which is why brand and agency tickets are free for qualifying companies. If you’re coming from the ad tech side (which I assume is most of my connections), we encourage you to bring your clients with you. This is one of those events where inviting your partners just makes the experience better for everyone. We do have limited spots for complimentary agency and brand tickets so please register as soon as possible. Marketecture Live III: Consumers in Control 📍 Location: The Glasshouse, New York City 📅 Dates: March 10–11, 2026 Speaker Lineup -Sofia Colucci, Chief Marketing Officer at Molson Coors Beverage Company -Neil Vogel, CEO at People Inc. -Joanna O'Connell, Chief Intelligence Officer at Omnicom Media Group -Obele (Brown-West) Hinsley, President at Colle McVoy -Jeremiah Owyang, General Partner at Blitzscaling Ventures -Dea Lawrence, Co-President & Publisher at Variety If you’re interested in sponsoring, contact us on the website’s form. 👉 View the agenda: https://lnkd.in/g4DQZEkk #MarketectureLive | Marketecture Media | AdTechGod ®️

Julie Van Ullen, President and CRO at iSpot, joins AdTechGod to talk leadership, authenticity, and how mentorship shaped her path from IAB to Rakuten and beyond. We get into trust-building, adapting to constant change, and why advertising measurement has to evolve fast. Great listen for anyone growing as a leader in ad tech.