ABC UK

ICYMI: Here’s a must read for anyone who wants confidence, not confusion, around Retail Media standards. We sat down with Kathryn Hodgkinson - our lead Audit Manager for Retail Media - who shares insights on the IAB standards and certification process. See interview link in the comments. TLDR: If you don’t have the time right now, swipe left to check out her top tips when preparing for certification… #trustinmedia #RetailMedia #RetailMediaNetworks #RetailMediaStandards #RetailMediaCertification #IABEurope #IABUK  

At the end of 2025, it’s a good time to reflect on a busy year. Swipe to see what we’ve been up to 👉 Happy Christmas and see you in 2026! #trustinmedia

Retail media is full of opportunity - but only if the industry can clear a few stubborn blockers. In our new interview, WPP Media’s Jason Wescott offers a candid view on where maturity is stalling, why standards matter, and what retailers, brands and agencies must do over the next 12 months to keep momentum on their side. A smart, energising read for anyone planning their 2026 retail media strategy. #RetailMedia #RetailMediaNetworks #DigitalAdvertising #MediaMeasurement #MarketingInsights #IABEurope #IABStandards #IABCertification #trustinmedia

Curious about what it takes to become retail media certified but worried you’re not ‘audit-ready’? Don’t be! We sat down with Kathryn Hodgkinson – our lead Audit Manager for Retail Media – who shares insights on the process and how ABC supports networks at every stage. It’s a must-read for anyone who wants to build confidence around Retail Media standards. Interview link in comments #trustinmedia #RetailMedia #RetailMediaNetworks #RetailMediaStandards #RetailMediaCertification #IABEurope #IABUK  #DigitalAdvertising

Great to see the UK Government Communications Service endorse the Gold Standard as an Advertiser Supporter. Well done IAB UK! We’re proud to work with the IAB Gold Standard through both our auditing of the Retail Media and TAG Brand Safety element, and as their appointed auditor verifying the design and operating effectiveness of the internal management processes currently in place to certify IAB members for the Gold Standard. Find out more and demonstrate your commitment to a responsible and transparent digital ecosystem here 👉  https://lnkd.in/ekzj4Wn

Ready to prove your print and digital circulation? Join ABC’s February 2026 data release and show advertisers why your brand deserves the spotlight! Verified. Trusted. Seen. Let’s get your audit underway 👉 #trustinmedia

🧩 The TAG Audit Demystified — Part 3: 6 Top Tips for a Smoother Audit Earning your TAG certification is about more than compliance — it’s about confidence. At ABC, we make the process simple, supportive and collaborative from start to finish. We’re your partner, not just your auditor. ✨ Simple. Straightforward. Smooth. Discover Part 3 of our series and prepare for a stress-free audit. #TAG #AuditTips #Transparency #IndependentValidation #DigitalAdvertising #Trustinmedia

We’re shocked and saddened to hear the news of the passing of Denise Turner, a valued Board Member of ABC UK, who died on 7th November. Denise was a respected and much-admired figure in media research, known for her intellect, integrity and passion for advancing understanding across our industry. Throughout her distinguished career, she shaped the way media is measured and valued, contributing enormously to the credibility and progress of our sector. Denise’s clarity of thought and collaborative approach left a lasting impression on all who worked with her. Simon Redlich, CEO, says: “Denise was an exceptional professional and a deeply respected voice in media research. Her insight, wisdom and humour enriched every organisation she worked with. I’m profoundly saddened by her passing and all of us at ABC extend our heartfelt condolences to her family, friends and colleagues.”

Retail Media continues to grow rapidly - and we’ve unpacked the why, how, and what next in our latest 3-part carousel series. 💡 Part 1: Retail Media - The Next Frontier We explored what Retail Media is, how it works both online and in-store, and why it’s fast becoming a €31 billion opportunity. 🧩 Part 2: Unlocking Retail Media’s Full Potential We delved into the challenges, from fragmented data to inconsistent measurement and how new industry standards (and independent audits) are paving the way for trust and transparency. ✅ Part 3: Retail Media Certification Made Simple Finally, we broke down how ABC’s audit process helps networks achieve certification with confidence - creating consistency, credibility, and faster buying decisions. Each part builds on the last and together they show how trusted measurement is powering the future of Retail Media. If you missed any, now’s the perfect time to catch up via the link in our comments #RetailMedia #AdTech #MarketingStandards #Transparency #TrustInMedia #RetailMediaNetworks #ABCAudits #Trustinmedia

What a day! Our 2025 Company Away Day was packed with insight, inspiration, and a healthy dose of future-focused thinking. A huge thank you to our guest speakers for sharing their expertise: 🌟 Emma Holden ((PAMCo) Publishers Audience Measurement Company) reminded us that trusted, high-quality measurement remains an industry benchmark, as PAMCo continues to evolve its cross-platform methodology to reflect today’s changing media habits. 💡 James Chandler (IAB UK) took us on a fast-forward to 2030 - exploring how AI, creativity and collaboration will reshape digital advertising, and why raising standards and trust across the industry matters more than ever. 🚀 Alex North & Martin Lawson (ISBA Origin - The UK Cross Media Measurement Programme) showcased how cross-media measurement is becoming reality, with independent audits at the heart of Origin’s processes, giving advertisers a single, deduplicated view across platforms. 🩺 And a special mention to the Community First Responders (from the East of England Ambulance Service Charity), who gave us hands-on First Aid training. From mastering “DR ABC” and CPR (to the beat of Staying Alive, naturally!) to learning how and when to use an AED, their practical session was a powerful reminder that fast action can make a real difference - at work or anywhere. Together, their messages echoed a shared theme: collaboration, credibility, and continuous improvement - whether in measurement, innovation, or life-saving response. Here’s to building on that momentum into 2026 and beyond! #TeamABC #MediaMeasurement #Innovation #Collaboration #Trust #Trustinmedia #FirstAid