27Names

We don’t usually think twice about sharing a meal. But for many people, it’s not something they can rely on. On May 27th, we’re launching the 2nd annual 27Names Community Day, a shared day of action across our agencies in Europe. This year, the idea is simple: 𝐚 𝐦𝐞𝐚𝐥. Something many of us take for granted. Our agencies, together with clients and partners, are bringing it to life in very different ways. From community lunches and social restaurant partnerships to cooking, fundraising, and meal distribution initiatives. To a gala lunch for residents of nursing homes, dinner with strangers, and initiatives supporting children in need. Different ideas. Same intention. Local actions. Shared impact. 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐚 𝐦𝐞𝐚𝐥 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐣𝐮𝐬𝐭 𝐚 𝐦𝐞𝐚𝐥. 𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐬𝐡𝐚𝐫𝐞𝐝, 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐚 𝐬𝐞𝐧𝐬𝐞 𝐨𝐟 𝐛𝐞𝐥𝐨𝐧𝐠𝐢𝐧𝐠. We’ll be sharing more in the coming weeks. Follow along to see how you can get involved 🖤 #MoreThanAMeal #27Names #CommunityDay

Our European map just got a new pin: Hello, Greece! Earlier this year in Vilnius, we had the chance to welcome ALL ABOUT EVENTS GREECE into the 27Names community, with that meeting marking Katerina Panoussi’s first as part of the network. And it already felt like a natural fit. Now, we’re excited to officially share the news 🎉 All About Events joins 27Names as one of Greece’s leading independent full-service agencies, bringing a strong reputation for creative, insight-driven work and a clear focus on experiences that go beyond the expected. As Katerina puts it: “𝘞𝘦 𝘢𝘳𝘦 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘵𝘰 𝘫𝘰𝘪𝘯 𝘌𝘶𝘳𝘰𝘱𝘦’𝘴 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘰𝘧 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵 𝘭𝘪𝘷𝘦-𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘨𝘦𝘯𝘤𝘪𝘦𝘴. 𝘛𝘩𝘦 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘭𝘰𝘤𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦, 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦𝘴 𝘢𝘯𝘥 𝘥𝘦𝘦𝘱 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘧𝘳𝘰𝘮 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘪𝘯𝘦𝘯𝘵 𝘪𝘴 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘪𝘯𝘴𝘱𝘪𝘳𝘪𝘯𝘨. 𝘉𝘦𝘪𝘯𝘨 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘷𝘦 𝘵𝘩𝘢𝘵 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘴𝘩𝘢𝘳𝘦𝘴 𝘪𝘥𝘦𝘢𝘴 𝘣𝘶𝘵 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘱𝘢𝘳𝘬𝘴 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘧𝘦𝘦𝘭𝘴 𝘣𝘰𝘵𝘩 𝘦𝘯𝘦𝘳𝘨𝘪𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭. 𝘞𝘦 𝘢𝘳𝘦 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘥𝘳𝘢𝘸𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩𝘪𝘯 𝘴𝘶𝘤𝘩 𝘢 𝘨𝘳𝘰𝘶𝘱, 𝘸𝘩𝘦𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 𝘪𝘴 𝘢𝘮𝘱𝘭𝘪𝘧𝘪𝘦𝘥, 𝘣𝘰𝘶𝘯𝘥𝘢𝘳𝘪𝘦𝘴 𝘢𝘳𝘦 𝘱𝘶𝘴𝘩𝘦𝘥 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘢𝘳𝘦 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘵𝘳𝘶𝘭𝘺 𝘮𝘰𝘷𝘦 𝘱𝘦𝘰𝘱𝘭𝘦. 𝘊𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘯𝘨 𝘵𝘰 𝘢𝘯𝘥 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘢 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘷𝘢𝘭𝘶𝘦𝘴 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭𝘪𝘵𝘺, 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘪𝘮𝘱𝘢𝘤𝘵 𝘪𝘴 𝘢𝘯 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨 𝘴𝘵𝘦𝘱 𝘧𝘰𝘳𝘸𝘢𝘳𝘥, 𝘢𝘯𝘥 𝘸𝘦 𝘢𝘳𝘦 𝘦𝘢𝘨𝘦𝘳 𝘵𝘰 𝘴𝘩𝘢𝘱𝘦 𝘮𝘦𝘮𝘰𝘳𝘢𝘣𝘭𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦 𝘢𝘤𝘳𝘰𝘴𝘴 𝘤𝘶𝘭𝘵𝘶𝘳𝘦𝘴.” That perspective is exactly what strengthens this network. 27Names now spans 27 countries, with over 1,200 talents working across Europe, sharing ideas, challenging each other, and elevating the industry together. We're really looking forward to what comes next! #27names #allaboutevents #greece #eventindustrynews

Thrilled to announce that we’re part of the IMEX Frankfurt education program next month. On May 20th, Alexandra Iannarelli of NEXT GROUP and Maciej Ledzion of endorfina events will present: “From Truth to Transformation: Turning Industry Gaps into Growth.” Based on insights from the 27Names European Experience Index™ (EEX), the session looks at the contradictions defining our industry right now, and what to do with them. From sustainability gaps and budget pressure to AI realities, the Pitch Paradox, and the talent crunch, it’s about moving from awareness to action. What you’ll take away: -The industry gaps that matter most, and their impact -Where client and agency perspectives diverge (and where they align) -Practical ways to turn today’s challenges into growth opportunities Learn more here: https://lnkd.in/dq5h3RC2 and head to the comments for a link to download your copy of the EEX report. See you in Frankfurt! #27names #IMEX #eventindustry #eex #eventindustrynews

If you meet 50 people in one evening, did you really meet anyone? Snippets from the opening of our “Why Networking Is Failing Us" session at TechChill last month. Our take? Networking should be less about collecting contacts and more about building trust. Because connection isn’t a numbers game. More to come 👀 #27names #networking #eventindustry #livecommunication

𝐖𝐞 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. 𝐖𝐞 𝐧𝐞𝐞𝐝 𝐛𝐞𝐭𝐭𝐞𝐫 𝐨𝐛𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐨𝐧. We talk a lot about “understanding the audience” in our industry. We map journeys, define personas, and try to predict behavior. But most of that thinking happens from a distance, often based on assumptions rather than what is actually unfolding in the room. At Talent X Riga, we approached this differently. Instead of discussing audiences in theory, we spent time observing them in practice. In real time, at a live event. Not as producers or planners, but as participants paying close attention to what was happening around them. The difference is bigger than you’d think. #27names #talentx #eventindustrynews #socialanthropology #eventprofs

Most creatives don’t struggle with ideas. They struggle with expectations. That was one of the threads that came through clearly in our conversation with artist TADAO CERN last month. After Inspiration X Vilnius, we asked him a series of questions around creativity, process, and what shapes the work we put into the world. And very quickly, the focus shifted away from “how to create," and toward what gets in the way. One of the biggest traps, he explained, is audience expectation. “𝘛𝘩𝘦𝘳𝘦’𝘴 𝘢 𝘥𝘢𝘯𝘨𝘦𝘳𝘰𝘶𝘴 𝘵𝘳𝘢𝘱 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘱 𝘢𝘴𝘬𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘢𝘬𝘦? 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘢𝘴𝘬𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘱𝘦𝘰𝘱𝘭𝘦 𝘦𝘹𝘱𝘦𝘤𝘵 𝘧𝘳𝘰𝘮 𝘮𝘦? 𝘐’𝘷𝘦 𝘧𝘢𝘭𝘭𝘦𝘯 𝘪𝘯𝘵𝘰 𝘪𝘵 𝘮𝘺𝘴𝘦𝘭𝘧.” It’s a subtle shift, but one that changes everything. Because once the work starts being shaped by expectation, something gets lost; not just for the creator, but for the audience as well. “𝘛𝘩𝘦 𝘪𝘳𝘰𝘯𝘺 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘤𝘩𝘢𝘴𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘴 𝘢 𝘭𝘰𝘴𝘦-𝘭𝘰𝘴𝘦. 𝘠𝘰𝘶 𝘣𝘦𝘵𝘳𝘢𝘺 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘭𝘦𝘴𝘴 𝘨𝘦𝘯𝘶𝘪𝘯𝘦 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦.” Instead, he points back to something much simpler, and much harder to trust. “𝘐𝘧 𝘺𝘰𝘶 𝘮𝘢𝘬𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘵𝘳𝘶𝘭𝘺 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯, 𝘺𝘰𝘶’𝘷𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘸𝘰𝘯 𝘰𝘯𝘤𝘦. 𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘵𝘩𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘴 𝘸𝘪𝘵𝘩 𝘪𝘵- 𝘵𝘩𝘢𝘵 𝘵𝘦𝘯𝘥𝘴 𝘵𝘰 𝘧𝘰𝘭𝘭𝘰𝘸 𝘸𝘪𝘵𝘩 𝘵𝘪𝘮𝘦.” That idea of trusting your own direction comes up again when he talks about his own path. Before photography, he spent years studying and working in architecture. A field that, in theory, is creative, but in reality, is often shaped by constraints. “𝘊𝘭𝘪𝘦𝘯𝘵𝘴, 𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘪𝘰𝘯𝘴, 𝘣𝘶𝘥𝘨𝘦𝘵𝘴, 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘦𝘴- 𝘵𝘩𝘦 𝘵𝘳𝘶𝘭𝘺 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘱𝘢𝘳𝘵 𝘴𝘩𝘳𝘪𝘯𝘬𝘴 𝘵𝘰 𝘢 𝘧𝘳𝘢𝘤𝘵𝘪𝘰𝘯. 𝘈𝘯𝘥 𝘵𝘩𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘪𝘴 𝘱𝘢𝘪𝘯𝘧𝘶𝘭𝘭𝘺 𝘴𝘭𝘰𝘸.” At a certain point, the decision became clear. “𝘖𝘯𝘦 𝘥𝘢𝘺 𝘐 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘰𝘰𝘥: 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘥𝘳𝘢𝘪𝘯𝘪𝘯𝘨 𝘮𝘦, 𝘢𝘯𝘥 𝘐’𝘮 𝘸𝘢𝘴𝘵𝘪𝘯𝘨 𝘮𝘺 𝘵𝘪𝘮𝘦. 𝘚𝘰 𝘐 𝘲𝘶𝘪𝘵.” What followed wasn’t a carefully planned transition. It was exploration. Trying different things until something clicked. “𝘗𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘺 𝘸𝘢𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘮𝘢𝘯𝘺 𝘵𝘩𝘪𝘯𝘨𝘴 𝘐 𝘵𝘳𝘪𝘦𝘥 𝘢𝘧𝘵𝘦𝘳 𝘵𝘩𝘢𝘵, 𝘣𝘶𝘵 𝘪𝘵 𝘧𝘦𝘭𝘵 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵. 𝘕𝘰 𝘧𝘳𝘪𝘤𝘵𝘪𝘰𝘯. 𝘛𝘩𝘦 𝘦𝘧𝘧𝘰𝘳𝘵 𝘨𝘢𝘷𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘳𝘪𝘨𝘩𝘵 𝘢𝘸𝘢𝘺, 𝘢𝘯𝘥 𝘵𝘩𝘢𝘵 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘸𝘢𝘴 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘴𝘪𝘨𝘯𝘢𝘭- 𝘵𝘩𝘪𝘴 𝘪𝘴𝘯'𝘵 𝘢 𝘩𝘰𝘣𝘣𝘺, 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯.” It’s a bold way of thinking, and a reminder that stepping away from expectations, even briefly, can shift how we approach not just our work, but our lives. More from the conversation soon. #27names #creativity #eventindustry #thoughtx #foodforthought #inspiration

Esports were on a whole new stage as Red Bull took over the Royal Albert Hall 🎮🎻 Over the Easter weekend, Red Bull Wololo landed in London and our member agency We Are Collider brought the immersive experience to life. Read more about it here 👉 https://linkly.link/2g2zH #wearecollider #experientialmarketing #gaming #brandexperience #27names #esports

“I had the BEST time! I’ve never warmed up to a group of people so quickly and so genuinely.” “It really changed my mentality of how I work, and how I observe clients, guests, and colleagues in the field.” “It was an inspiring reminder that the possibilities are truly limitless.” With feedback like this, it’s safe to say we did what we came to do: create real connection, build a sense of community, and maybe even a new tribe 🖤 Here’s another glimpse of Talent X Riga. Another huge thank you to SponsorKing for being perfect hosts, TRIBE Riga City Centre for the ideal place to both work & rest, PowerHouse Latvia for the inspiring #socialanthropology workshop, TechChill for inviting us to take the stage, BOURZMA for the amazing sustainable fashion/upcycling event, @benjaminu_nams for the tour and use of their gorgeous venue, @herba.ry , @smor.bistro , and @iesmi_bistro for keeping us fueled in the most delicious ways possible, and @robertsaboltins for documenting it all in style. And of course thank you to our agencies for trusting us with your talents: Godmother, VO Group, endorfina events, JEFF Zürich AG, REKŪRAI, Creative Pro Group, FUEL, Jolos, Alert, ALL ABOUT EVENTS GREECE, Lataamo Creative, Sponsorking LV, BO agency #27names #talentx #eventindustry #talentdevelopmentprogram