1.
Shopify Plus
Agency DACH
10+
Years of Shopify
Experience
40+
Employees
100+
Enterprise
Projects
Latori – Your Shopify agency for growth in e-commerce
For over 10 years, we have been supporting companies as a specialized Shopify agency and certified Shopify Platinum Partner. Our team in Wuppertal and Stuttgart supports you in the implementation of powerful Shopify and Shopify Plus projects – from conception to UI/UX design and SEO optimization, to shop migrations and individual Shopify development.
As a full-service partner, we focus on conversion optimization, performance, and a first-class user experience. Numerous well-known brands such as mymuesli, Mister Spex, Fahrrad.de, and Kärcher already rely on our expertise.
Whether you are a growing start-up or an international brand, with Latori you have a Shopify agency that implements scalable, future-proof solutions for Shopify and Shopify Plus. Start your project now – your trusted Shopify agency in Germany.
simply. better. commerce.
What we do
SERVICES AS A SHOPIFY AGENCY
We are proud of this
SHOP USABILITY AWARD: AGENCY OF THE YEAR 2023!
We are extremely proud and grateful to have been named Agency of the Year 2023. A huge thank you to the K5, the Shop Usability Award, but most of all to the entire Latori team of Shopify experts for this outstanding achievement. 🥳
Learn moreSHOP USABILITY AWARD: ASPHALTGOLD WINS THE SUA!
Streetwear and lifestyle brand Asphaltgold's Shopify storefront won in the Fashion & Accessories category. 🎉
SHOP USABILITY AWARD: CUSTOMER SENNHEISER WINS!
Sennheiser took on the competition in the Electronics & Entertainment category - with success! 🏆
SHOP USABILITY AWARD: SHEKO PREVAILS!
SHEKO also leaves the competition behind and takes 1st place in the FCMG category. 🥇
Shopify Stores Backed by Latori GmbH
REFERENCES & SHOPIFY PROJECTS
Thanks for the praise
TESTIMONIALS
Larissa Dien
“Latori allows us to work independently, supports us and doesn't make us dependent on them. They give us the tools and knowledge of Shopify so that we can do smaller things ourselves. That's the kind of support you want from a Shopify partner agency, that you're empowered, not dependent.”
Maksim Telkov
“Latori implemented the switch from Shopware to Shopify Plus for us in 12 weeks.”
Guido Neuland
“Jan was very dedicated, approachable and proactive. He made us feel like we could start right away, unlike other agencies who needed a lot of time for coordination and understanding. We already had everything we needed for our project and with Latori we were able to start without unnecessary delays.”
Felix Hermanns
“From our point of view, the chemistry between Latori and us was right from the start. Of course, the references that Latori had to offer also played their part.”
Barbara Graschi
“When we spoke to you, we were immediately on the same wavelength. You immediately understood what we wanted, what the goal was and how it should look. We didn't have to ask too many questions and it was done without a fuss - exactly the way we wanted it.”
Dr. Florian Englmaier
“Initially, we were a little sceptical about whether our complex requirements in terms of functionality and design could be implemented in this way. Latori supported us from the start and found a technically sophisticated solution by developing our own app. We are more than satisfied with the result and will continue to work with Latori for our Shopify shop.”
Susanne Wechsler
“Latori offers us flexible and fast support for projects that we want to try out alongside our core business.”
Daniel Gross
“We have been working with Latori as our Shopify agency for over 2 years and are very satisfied. A reliable partner in all Shopify matters. Thank you very much!”
Linda Dao
“I am very pleased with how well everything has gone in such a short time, especially knowing that there can be many obstacles in project management. Latori showed great flexibility as a Shopify partner. We would definitely work with the team again and were very satisfied."
Jennifer Geiß
“We are very satisfied with Latori. Our project manager and the development team are not only very good professionally, they also fit in very well with our team on a personal level.”
Larissa Dien
“Latori allows us to work independently, supports us and doesn't make us dependent on them. They give us the tools and knowledge of Shopify so that we can do smaller things ourselves. That's the kind of support you want from a Shopify partner agency, that you're empowered, not dependent.”
Maksim Telkov
“Latori implemented the switch from Shopware to Shopify Plus for us in 12 weeks.”
Guido Neuland
“Jan was very dedicated, approachable and proactive. He made us feel like we could start right away, unlike other agencies who needed a lot of time for coordination and understanding. We already had everything we needed for our project and with Latori we were able to start without unnecessary delays.”
Felix Hermanns
“From our point of view, the chemistry between Latori and us was right from the start. Of course, the references that Latori had to offer also played their part.”
Barbara Graschi
“When we spoke to you, we were immediately on the same wavelength. You immediately understood what we wanted, what the goal was and how it should look. We didn't have to ask too many questions and it was done without a fuss - exactly the way we wanted it.”
Dr. Florian Englmaier
“Initially, we were a little sceptical about whether our complex requirements in terms of functionality and design could be implemented in this way. Latori supported us from the start and found a technically sophisticated solution by developing our own app. We are more than satisfied with the result and will continue to work with Latori for our Shopify shop.”
Susanne Wechsler
“Latori offers us flexible and fast support for projects that we want to try out alongside our core business.”
Daniel Gross
“We have been working with Latori as our Shopify agency for over 2 years and are very satisfied. A reliable partner in all Shopify matters. Thank you very much!”
Linda Dao
“I am very pleased with how well everything has gone in such a short time, especially knowing that there can be many obstacles in project management. Latori showed great flexibility as a Shopify partner. We would definitely work with the team again and were very satisfied."
Jennifer Geiß
“We are very satisfied with Latori. Our project manager and the development team are not only very good professionally, they also fit in very well with our team on a personal level.”
Larissa Dien
“Latori allows us to work independently, supports us and doesn't make us dependent on them. They give us the tools and knowledge of Shopify so that we can do smaller things ourselves. That's the kind of support you want from a Shopify partner agency, that you're empowered, not dependent.”
Maksim Telkov
“Latori implemented the switch from Shopware to Shopify Plus for us in 12 weeks.”
Guido Neuland
“Jan was very dedicated, approachable and proactive. He made us feel like we could start right away, unlike other agencies who needed a lot of time for coordination and understanding. We already had everything we needed for our project and with Latori we were able to start without unnecessary delays.”
Felix Hermanns
“From our point of view, the chemistry between Latori and us was right from the start. Of course, the references that Latori had to offer also played their part.”
Barbara Graschi
“When we spoke to you, we were immediately on the same wavelength. You immediately understood what we wanted, what the goal was and how it should look. We didn't have to ask too many questions and it was done without a fuss - exactly the way we wanted it.”
Dr. Florian Englmaier
“Initially, we were a little sceptical about whether our complex requirements in terms of functionality and design could be implemented in this way. Latori supported us from the start and found a technically sophisticated solution by developing our own app. We are more than satisfied with the result and will continue to work with Latori for our Shopify shop.”
Susanne Wechsler
“Latori offers us flexible and fast support for projects that we want to try out alongside our core business.”
Daniel Gross
“We have been working with Latori as our Shopify agency for over 2 years and are very satisfied. A reliable partner in all Shopify matters. Thank you very much!”
Linda Dao
“I am very pleased with how well everything has gone in such a short time, especially knowing that there can be many obstacles in project management. Latori showed great flexibility as a Shopify partner. We would definitely work with the team again and were very satisfied."
Jennifer Geiß
“We are very satisfied with Latori. Our project manager and the development team are not only very good professionally, they also fit in very well with our team on a personal level.”
We rely on these partners
A STRONG NETWORK OF E-COMMERCE EXPERTS
What we blog about
SHOPIFY NEWS, CASE STUDIES AND E-COMMERCE TIPS
PPWR 2026: Why the new EU packaging regulation is changing everything for Shopify merchants
The partnership between Latori and Shopify: How our clients benefit from our role as a Shopify partner agency
Shopify UCP: What the Universal Commerce Protocol means for online commerce
Shopify Updates in March 2026: Agentic Commerce, AI Tools with Tinker, and Theme Analyses via SimGym
Shopify AI: What the AI tools for e-commerce can do
Shopify SEO: How to optimize search results for your store
Creating Shopify customer accounts: The ultimate guide to increasing sales and customer loyalty
Social Media Marketing Guide for Businesses: 8 Steps to a Successful Social Media Strategy
Shopify Bundles: How to create product bundles in your store
Magento vs. Shopify - We compare both store systems
More
Let's talk!
ADVICE FROM SHOPIFY EXPERTS
Co-Founder & CEO
Consultant
Are you looking for a migration, a new Shopify store, a custom Shopify app or a custom Shopify theme? We are the Shopify agency for your project. No matter how complex, our experts will support you with 10 years of experience. Let's talk without obligation - contact us for a free initial consultation!
Why we rely on Shopify
THE SYSTEM WE TRUST — FOR CUSTOM D2C AND B2B PROJECTS
As a certified, specialized Shopify agency and one of only a few Shopify Platinum Partners in the DACH region, Latori is the strategic partner for brands that demand excellence. As the first official Shopify Plus agency in Germany, we develop scalable, high-performance e-commerce ecosystems for leading global brands.
Strategic growth with the Shopify ecosystem
By strategically leveraging Shopify’s cloud-based SaaS platform, we eliminate technical legacy issues for our clients. By automating hosting, security, and updates, we enable your brand to focus on innovation rather than mere server maintenance.
What sets Shopify apart:
Scalability: An infrastructure that seamlessly scales with your business, from D2C startups to global corporations.
Agility: A vast app ecosystem and integrated marketing tools for rapid time-to-market.
Reliability: 99.99% uptime with automatic backups and world-class security standards.
The Latori Advantage: Expertise in Implementation
We bridge the gap between Shopify’s standard features and complex brand requirements. Our expertise is validated by industry-leading recognition, including being named Agency of the Year at the Shop Usability Awards.
Here’s how we can help you:
Custom Development: We specialize in Shopify Plus, headless commerce (Hydrogen), and complex ERP integrations.
Award-Winning Design: Our responsive, high-converting layouts have earned top awards for usability for clients such as Asphaltgold and Sennheiser.
Risk-Free Migration: We migrate brands from legacy systems (Magento, Shopware) without data loss and while fully protecting your SEO rankings.
Trusted by Market Leaders
From long-established giants like Lamy and AMC to modern D2C icons like Ooia and Oh April. We manage the digital flagship stores of the most ambitious companies.
Our focus: managing the entire technical and strategic ecosystem as your certified Shopify agency, so you can concentrate on your products and sales processes.
Shopify Agency FAQs: Scale Your Brand with Latori
Why work with a Shopify Platinum Partner?
Platinum status in the Shopify Partner Program enables Latori to maintain particularly close collaboration with Shopify and gain early access to new features. As a result, merchants benefit from rapid implementation of new features and a future-proof technological foundation for international growth.
What makes Latori a certified Shopify specialist?
Every team member is Shopify-certified and works exclusively with the platform. For you, this means faster solutions, smart integrations, and a significantly higher return on investment compared to generalist agencies.
Is Shopify Plus worth it for my brand?
Yes, as soon as complexity and growth outpace manual processes. Shopify Plus becomes particularly relevant as your store grows and requirements such as automation, internationalization, or complex B2B processes increase. In addition to advanced checkout features and powerful automation tools, you ’ll benefit from a scalable infrastructure. Latori helps you leverage these capabilities effectively and optimize your conversion rate for the long term.
Can Latori integrate Shopify with complex systems?
Yes. As a technically focused agency, we seamlessly connect Shopify with your ERP and middleware systems (e.g., SAP, Microsoft Dynamics, or Xentral). We synchronize orders, inventory, and customer data in real time.
Does Latori support shops even after launch?
Our work doesn’t end with the go-live. We offer ongoing optimization, technical monitoring, and strategic A/B testing to lower your customer acquisition costs (CAC) and ensure long-term growth.
How does Latori implement headless commerce?
For brands with extreme requirements for performance and customization, we use Shopify Hydrogen. This allows us to create lightning-fast, tailor-made frontends without sacrificing the proven security of the Shopify checkout.
