The only way to talk to verified shoppers
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#1
$470B+
1 in 150
Get answers to any question - in hours
Find any verified audience
Pogo finds buyers, lapsers, users or competitive shoppers using real purchase and other verified data instead of self-reported screener questions.
Build and launch in minutes
Build video interviews or quant surveys, then launch them instantly to verified buyers. No recruiting, scheduling, or waiting weeks for enough sample.
Get insights you can trust
Within hours, our AI researcher completes the study, synthesizes what matters, and lets you drill deeper without launching a new study.
Find any audience
Target verified buyers, lapsers, or competitive shoppers using real purchase and other verified data - not self-reported screening questions.
Create your research
Deploy AI-moderated video interviews, quant surveys, audience analysis and more. Research fields in hours, not weeks.
Generate unlimited insights
Every response is tied to real behavior. AI synthesizes themes, highlights, and recommendations — and responds to follow-ups instantly.
Hear from our customers
“Pogo enables us to engage verified customers and gain insights that drive smarter decisions.”
“Pogo’s breadth and depth of data is exceptional, I’ve yet to build an audience they couldn’t find.”
“Pogo’s blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)”
Verified by data you can trust
Every data point is consented, verified, and linked to a real person. Research on Pogo means reaching people whose behavior you can actually verify, not just what they tell you.
Our use cases
From concept testing to brand tracking. Pogo combines verified data and AI-powered research to define high-stakes business decisions.
Innovation & New Product Testing
Traditional concept tests recruit from generic panels and take weeks. Pogo lets you test with verified category buyers in days.
Brand & Competitive Intelligence
Always-on brand intelligence with verified buyers — including your competitor's customers.
Creative & Messaging Testing
Test creative with the people who actually buy your product — not generic panelists who may never encounter it.
Customer Churn & Win-Back
Your POS shows volume declining — Pogo shows who left, where they went, and why.
Shopper & Path-to-Purchase
Map real journeys from verified transactions, locations, and in-the-moment interviews.
Category & Market Trends
Category intelligence that goes beyond the syndicated data every manufacturer already has.
Retail & Sales Enablement
Verified shopper data, cross-banner intelligence, and real consumer video testimonials for your sell-in deck.
Customer Segmentation
Segments built on what people actually buy — not survey-declared habits from a two-year-old study.
The all-in-one research platform
Find any consumer with a single prompt based on verified behavior, from niche audiences to competitor's customers.
Talk to hundreds of verified buyers in hours with AI-moderated video interviews. Get instant reports and highlight reels.
Fast, targeted surveys on verified audiences with AI-assisted design and automatic report generation.
Answer follow-ups after the study is done, generate reports and create highlight reels. All from a single chat.
Explore and compare audience segments across 150+ behavioral, demographic, and psychographic attributes.
Ask analytical questions about purchase data and behavioral metrics in a chat-based interface.
Find any consumer with a single prompt based on verified behavior, from niche audiences to competitor's customers.
Talk to hundreds of verified buyers in hours with AI-moderated video interviews. Get instant reports and highlight reels.
Fast, targeted surveys on verified audiences with AI-assisted design and automatic report generation.
Answer follow-ups after the study is done, generate reports and create highlight reels. All from a single chat.
Explore and compare audience segments across 150+ behavioral, demographic, and psychographic attributes.
Talk to verified shoppers
anywhere on their journey
Built for every industry
See the specific Pogo data and use cases most relevant to your industry
CPG
Learn whatreal people actually think and do
Book a demo to learn about verified research and setting up test studies
Not ready for a demo? Sign up for our CPG insight reports
