Turn testing into winning creativesFaster

Imagive's Creative Intelligence engine scores every creative on hook strength, predicts performance against your competitor set, and tells you exactly what to change - all before launch.

Start testingSee it in action
Speed to winner
4.2×
Avg. test win rate
22%
Test spend saved
54%
Avg. cycle time
4days
The Solution · One Loop

Stop running manual A/B tests. Start running continuous ones.

01

Build

Spin up 4–8 creative variants in minutes. Different hooks, copy, formats, lengths — auto-balanced audience splits keep the test fair.

A/B Builder
02

Refine

Tighten weak copy, sharpen hooks, and match your brand voice — each suggestion scored against winners in your category.

Copy Optimizer
03

Score

Rank every variant by predicted Thumb Stop Rate before launch, so you only spend on the ones likely to earn the click.

Hook Scorer
04

Declare

Continuous Bayesian checks surface the winner the moment confidence crosses 90% — often days before manual analysis would.

Winner Detector
Tool · 01

A/B Testing Builder

Side-by-side variant runs with smart templates pulled from what's winning in your category.

Up to 8 variants4×
Tool · 02

Copy Optimizer

One-click rewrites for clarity and tone, every variant scored on predicted lift before you ship.

Avg. +62%3s
Tool · 03

Hook Scorer

Bulk-rank dozens of hooks by predicted Thumb Stop Rate, tagged by archetype and emotion.

TSR 25%+ goal50
Tool · 04

Winner Detector

Continuous statistical analysis. Winners auto-surfaced, losers auto-paused, win rates trended.

90% confidence94%
black-edgeblack-edge
Inside the Toolkit · Scroll

Four tools, photographed at work

01 / 04
01// Build

A/B Testing Builder

Test multiple variants side by side. Spin up A/B/C/D in minutes — different hooks, formats, durations, or angles. Imagive splits the audience, runs the test, and tracks every variant in one dashboard.

01.

Multi-variant builder

Up to 8 variants per cell — hook, body, CTA, format. Auto-balanced audience splits keep results fair.

02.

Smart test templates

Pre-built recipes for hook tests, format tests, length tests — pulled from what's winning in your category.

03.

Live performance tracking

Watch ROAS, CTR, TSR diverge in real time — kill underperformers without waiting for the test window to close.

Build your first test
Test #4 · “Hook Variations” · 4 liveDay 3 / 7
1.82×
ROAS1.82×
3.41×
ROAS3.41×
2.04×
ROAS2.04×
1.41×
ROAS1.41×
Current LeaderVariant B · 87% lead vs. control
94% Conf.
02// Refine

Copy Optimizer

Paste any ad copy. Imagive rewrites it for clarity, tightens the hook, matches your brand tone, and predicts the lift — every suggestion scored against winning creatives in your category.

01.

One-click rewrites

Tighten verbose copy, sharpen weak hooks, or generate alternative angles — each with predicted impact scoring.

02.

Tone matching

Lock to your brand voice — bold, warm, playful, premium — and every suggestion stays on tone, every time.

03.

Performance-graded

Every rewrite scored on clarity, hook strength, and predicted lift — see the gain before you ship.

Optimize a piece of copy
Copy Optimizer · 3 rewritesTone · Bold + Warm
— Original28 words

Our advanced clinical-grade serum is formulated with the latest dermatologist-recommendedingredients to help support and enhance your skin's natural radiance.

Clarity52
Hook38
Lift—
— Optimized14 words

Skip the 12-step routine. One serum, visibly brighter skin in 14 days — or it's on us.

Clarity91▲39
Hook84▲46
Lift+62%▲
03// Score

Hook Scorer

Drop in 5, 10, or 50 hooks. Imagive ranks each by predicted Thumb Stop Rate — the share of viewers likely to stop scrolling in the first 3 seconds — so you only run the ones that earn the click.

01.

Predicted Thumb Stop Rate

Trained on millions of live ads. 25%+ is good, 40%+ is elite.

02.

Hook archetype detection

Each hook is tagged — question, bold claim, story, discount, contradiction — so you know your angle mix at a glance.

03.

Bulk scoring

Paste 50 hooks at once, get back a ranked list in seconds — perfect for narrowing a brainstorm.

Score a hook
Hook Scorer · 5 hooks rankedCat. Avg · 27%
1

“Why your $80 serum isn’t working”

Question• Contradiction• Curiosity
46%Pred. TSR
2

“The 14-day glow you’ve been chasing”

Bold claim• Aspirational
38%Pred. TSR
3

“30 days. One bottle. Real results.”

Bold claim• Numbers
32%Pred. TSR
4

“Dermatologist-approved skincare routine”

Authority• Generic
21%Pred. TSR
5

“Glow in 14 days with our serum”

Bold claim• Brand-led
19%Pred. TSR
04// Declare

Winner Detector

Imagive watches every running test, runs continuous statistical checks, and surfaces the winner the moment confidence crosses 90% — often days before manual analysis would.

01.

Statistical confidence detection

Continuous Bayesian checks against the control. Winner declared at 90% confidence with a clear “ship it” callout.

02.

Auto-kill underperformers

Variants falling below the loser threshold are auto-paused — saving spend for variants with a path to winning.

03.

Win-rate trend

Track New Creative Win Rate over time — the single best signal a testing operation is healthy. Elite teams hit 20–30%.

See your active tests
Active tests · 4 winners readyScanned · 15M
Winner
B
— Just surfaced

Test #4 · “Why your serum isn’t working”

Outperformed control by 87% on ROAS. Ready to scale.

94%Conf.
A

Test #2 · Carousel routine flow #2

2.94×
C

Test #6 · UGC creator unbox #6

2.66×
A

Test #9 · 9-sec vertical edit #9

2.41×
B

Test #11 · Founder-led monologue #11

2.28×

FAQ's

Quick answers to help you understand how Imagive.ai works and how it can scale your ad performance.

Imagive AI is an advanced AI-powered platform that uses cutting-edge language models (LLMs) to generate high-converting ad copy for platforms like Facebook, Instagram, LinkedIn, and more. Just enter your product details or offer, and Imagive instantly crafts engaging and personalized social media ads to boost your campaign performance.

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