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Eli RB9X

Easy to wear, hard to wear out.

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Spring news

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Superior traction. Built to last. Business as a force for good.

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New Arrivals
Walking Shoes
Waterproof Shoes
Sneakers
Trail Running Shoes
Hiking Shoes
Outlet
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Shoe finder

Need help finding the right shoe for your next adventure? We’ve got you covered! Try our shoe finder here.

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Rover 2 Mid RB9X GTX

Built light, built tough. With a PFAS-free GORE-TEX® membrane and aggressive outsole, Rover Mid delivers superior traction and all-day comfort in shifting conditions.

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A person wearing waterproof hiking boots steps into a muddy puddle, splashing water, surrounded by greenery.
Rover 2 Mid Women's RB9X GTX - Cedarwood
Rover 2 Mid Women's RB9X GTX - Cedarwood
Rover 2 Mid Men's RB9X GTX - Black
Rover 2 Mid Women's RB9X GTX - Black
Rover 2 Mid Men's RB9X GTX - Cedarwood

hiking shoes

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Two people trail running through a lush, sunlit forest, with one leaping over a moss-covered rock.
Close-up of a runner's shoe kicking up dirt on a forest trail, showcasing vibrant tread patterns and dynamic movement among tall trees.

Järv RB9X 

Run with a great traction

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Trail running shoes

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It's not about being perfect but about doing the right thing when we know what the right thing is.

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Our promise to you

Great shoes. Fair conditions. Radical transparency.

Read Our promises

We’re in it for the long run.
and so is our gear.

While most private companies put the shareholders’ interest solidly first – Icebug choose to highlight Nature, Society, Customers, Employees, Suppliers and People involved in the supply chain.

Owner's Directives