Transform commerce into an engine of growth—connecting strategy, design and tech to elevate customer experiences.
End to end commerce transformation with AI activation
Buying has fundamentally changed. Journeys are no longer linear—both consumers and business customers now move fluidly across digital, physical, assisted and automated touchpoints. Decision making is increasingly influenced by generative AI, and AI agents begin to research, compare and transact alongside humans.
Many organizations still treat commerce as a channel to optimize rather than a system to orchestrate. As AI takes a larger role, that mindset limits its relevance and growth. Commerce must be reimagined end to end, and IBM Consulting® helps you transform by orchestrating platforms and data and applying AI, automation and composable commerce architectures to deliver scalable experiences.
Define the role of commerce in enterprise growth by designing around how buyers research, evaluate, decide and transact across digital, assisted and automated interactions, with AI shaping discovery, guidance and decision flow.
Structure and govern product data, pricing logic, contracts, policies and content so they actively support discovery, comparison, configuration and commitment, while ensuring decisions remain accurate, explainable and compliant.
Modernize using headless and composable architectures aligned to the buying model, orchestrating platforms, services, data and partners into a flexible system that supports AI-driven decisions without vendor lock-in.
Coordinate end-to-end order management from capture through fulfillment, delivery and SLA compliance, improving visibility, exception handling and execution reliability across channels and partners.
Deliver customer-centric commerce experiences across digital, physical, mobile and assisted touchpoints that increase conversion rates while aligning with real operational constraints and continuous performance feedback.
Apply generative and predictive AI to support complex B2B buying and digital commerce journeys across discovery, configuration, pricing, ordering and post-purchase execution, enabling buying committees with transparency, control and trust.
AI Accelerators for Omnichannel Commerce
- IBM Consulting Commerce Navigator
- IBM Consulting Experience Orchestrator
- IBM Consulting Advantage
- IBM Garage Experience
Combines the power of generative AI with best practices and expertise gained from years of IBM experience into a state-of-the-art suite of tools designed to help you deliver commerce transformation projects, faster and with better outcomes.
An open source development and orchestration framework that transforms how businesses design, develop and manage exceptional customer and user experiences. Built on a scalable, composable commerce architecture, it streamlines journey creation.
The IBM Consulting AI-powered delivery platform combines specialized assistants and accelerators to supercharge CX and commerce programs. It speeds solution delivery and boosts quality, helping drive profitability and business success.
A workflow and governance platform that applies the IBM Garage® methodology consistently across digital transformation projects. It uses generative AI to prioritize, align and track initiatives across the commerce transformation roadmap to maximize outcomes.
State Bank of India creates a mobile financial marketplace on an intelligent platform that puts customers first.
IBM designed and deployed a direct-to-consumer solution for TAG Heuer which opened a new commercial channel.
Frito-Lay North America digitally empowers its employees to delight customers using modernized tools and experiences.
Strategic partnerships
Adobe
With more than 20 years as an Adobe consulting partner, IBM helps clients design and deliver personalized, content-rich experiences that strengthen customer loyalty and trust.
Insights
Innovate and become an AI-led organization to accelerate progress.
Reimagine how AI, platforms and people come together to serve the customer.
AI-powered execution turns fleeting moments into measurable lifetime value.
AI-enabled automation in customer service is an untapped goldmine.
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