Andrew Knives brings a lush, anime-inspired visual language to this dreamy animated campaign for Laneige, weaving the brand's Glaze Craze Tinted Lip Serum lineup into a world of celestial skies, blooming roses, layered cakes, and sparkling fruit with an effortless, hyper-feminine sensibility. Rendered in Andrew's signature hand-drawn animation style, each sequence pulses with soft gradient washes, glowing light effects, and richly detailed linework, positioning the products as magical objects within a maximalist fantasy.