Greg Zakowicz, Marketing Growth Leader
Content, Product, Brand Marketing | Ecommerce SME
For over 20 years, I’ve helped organizations scale through content, lifecycle marketing, and growth strategy. I am a holistic, customer-centric marketer who ties the big picture to the micro-moment objectives.
Marketing Leadership & Expertise
Growth strategy
Industry-agnostic marketing that connects acquisition, retention, content, and revenue.
Customer lifecycle
Applying lifecycle marketing and retention thinking as part of a broader, long-term growth strategy.
Content & narrative
Building content programs that support demand gen, product marketing, sales enablement, and brand authority.
Selected Leadership Impact
Led and scaled content and thought leadership programs inside high-growth SaaS organizations
Partnered with product, sales, and executive teams to align marketing with revenue goals
Built research and benchmarks used by media, analysts, and customers
Served as a public-facing brand advocate through press, speaking, and events
Advised organizations across ecommerce, SaaS, and adjacent industries
Featured In
I’m regularly quoted in the press and publish articles on topics including growth strategy, consumer behavior, ecommerce, email marketing, and customer lifecycle strategy. View here.