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GravityBoard vs Canny

A side-by-side look at a self-hosted WordPress feedback board and a hosted SaaS feedback platform, so you can match the tool to how you work.

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Core differences and capabilities

Decision factorGravityBoardCanny
Hosting modelSelf-hosted on your WordPress siteHosted SaaS
Data ownershipYour WordPress databaseStored on Canny’s servers
Pricing modelFlat annual licensePer tracked user (scales with audience)
Free versionNoYes, up to 25 tracked users
Built forKanban boards (feature voting is one use)A dedicated customer-feedback platform
Submit and upvote requestsYesYes
Public roadmapYes, via customizable status lanes with email notificationsYes, native roadmap with email updates
Changelog and release notesNoYes, native (emails on paid plans)
Native integrations (Jira, Slack, Intercom, Salesforce)No, Gravity Forms webhooks onlyYes
Single sign-on (SSO)No, WordPress loginYes (Business plan)
AI feedback triage and deduplicationNoYes (Autopilot)
Also a project and task boardYesNo

Decision factors

Self-hosted ownership or a managed service

This is the core trade. GravityBoard runs on your own WordPress site, so feedback data lives in your database, the board sits on your domain, and there is no third-party account or vendor lock-in. Canny is a hosted service: it is faster to launch and fully managed, but your data sits on Canny’s infrastructure and the board lives on a canny.io subdomain (or a custom domain on paid plans). If you would rather not run or maintain anything, Canny does the hosting for you. But if owning your feedback data and keeping it on your own server and domain matters, GravityBoard is the clear pick.

How pricing scales as your community grows

GravityBoard charges a flat annual license, and it does not matter whether ten people or ten thousand submit and vote. Canny bills by tracked user, meaning anyone who posts, votes, or comments, starting free up to 25 tracked users and rising as your audience grows, so an active public board can get expensive. As a rough guide, Canny is free and cheapest below 25 active participants, but once you pass roughly 100 (Canny Pro is about $948 a year) a flat GravityBoard license plus Gravity Forms is cheaper, and it stays flat as the community grows. The flip side is real, though: Canny’s free tier and turnkey setup make it cheaper and faster for a small team just getting started, and GravityBoard adds the cost of a Gravity Forms license and a WordPress site you have to run.

A dedicated feedback platform or a board you shape yourself

Canny is purpose-built for product feedback: a native roadmap, a changelog with subscriber emails, AI triage and duplicate detection, revenue-based prioritization, and native integrations with Jira, Linear, Intercom, and Slack. It is also the more established product, with a multi-year track record and strong third-party reviews (around 4.6 out of 5), while GravityBoard is newer and has few reviews so far. GravityBoard is a Kanban board first, with voting layered on, so you get submission, upvotes, status lanes, and comments, but not a changelog, AI triage, or native SaaS integrations. In return, GravityBoard doubles as a real project and task board for managing the work behind the requests, which Canny does not do.

Pricing and cost considerations

Cost factorGravityBoardCanny
Entry cost$119/yr (single site)Free, up to 25 tracked users
Ongoing costsAnnual license renewal ($119/yr single site) plus a required Gravity Forms license ($59 to $259/yr)Subscription that rises with tracked users (Pro from $79/mo billed yearly)
Cost predictabilityFlat, no matter how many people voteRises with tracked users (auto-upgrades by tier)
Cost scalingBy sites: $119 single, $199 (3 sites), $399 (1,000 sites)By tracked users: $79/mo (100) up to about $529/mo (1,000), billed yearly
Refund policy30-day money-back guaranteeNone (refunds case-by-case)
Lifetime license available?Yes ($499 to $1,499 one-time)No (Business is custom)
Prices were accurate at the time of writing. Please check the product pages for current pricing.

Prices as of June 2026. GravityBoard also requires a Gravity Forms license, sold separately. Canny figures are billed annually; month-to-month costs more. Check each vendor’s pricing page for current rates.

Use cases and best fit

A WordPress site collecting feature requests from its own users

You already run WordPress and Gravity Forms, you want people to submit and vote without a per-user bill, and you want the board and the data on your own domain. GravityBoard turns a simple request form into a votable board with status lanes, all self-hosted, so the feedback loop lives on the site you already manage.

Best fit: GravityBoard


A SaaS product team that wants a managed feedback portal wired into its stack

The company may not run WordPress at all, and it wants a native roadmap and changelog, AI triage, revenue-based prioritization, and integrations with Jira, Intercom, and Slack out of the box. Canny is built for exactly this and is live in minutes with nothing to host or maintain.

Best fit: Canny


A team that wants to collect requests and manage the work behind them

Because GravityBoard is a Kanban board at heart, the same tool that gathers and ranks ideas can also run them through a delivery workflow, with assignees, checklists, comments, and notifications. Feedback and execution stay in one place on your own site, rather than in a feedback portal plus a separate project tool.

Best fit: GravityBoard

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