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GO DIRECT: THE MANIFESTO
“If you want something good, get it from yourself.” — Epictetus
Mar 19, 2024
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Lulu Cheng Meservey
136
14
10
Welcome to Flack
A new playbook for communications, by Lulu Cheng Meservey
Jul 31, 2022
158
19
2
Standing Out
The new narrative alpha
Jan 5
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Lulu Cheng Meservey
113
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Joe Rogan has a werewolf
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When someone says they hate your product with a burning passion
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Build your fanbase using the K-pop method
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Should you hire a PR agency?
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When someone says they hate your product with a burning passion
How to reset the thermostat, and CodeRabbit as a case study
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Kevin Spacey vs The Telegraph
How to fight a bad headline
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The DOD Rebrand
Palmer Luckey and the Department of War
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How to Win the AI Talent War
A billion dollars isn’t cool. You know what’s cool?
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Should you hire a PR agency?
When to do it, which to choose, and how much to pay
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The comms of falling in love
13 communication tactics for finding and keeping love, based on psychology research
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The 5 ingredients of a great fundraising announcement
Using Ramp as a case study
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