In June 2007, Apple sold roughly 300,000 iPhones in a single weekend. That device had a 3.5-inch screen, a 2-megapixel camera, 2G EDGE data, and no App Store. By 2024, that single starting point had multiplied into 47 distinct iPhone models (ts2.tech, July 2025). The iPhone 17, launched September 2025, extends the lineup further, with a standard model starting at $799 and 256GB of storage, and a Pro Max topping out at 2TB for the first time.