We combine consultancy and technology to transform marketing for the world’s leading brands.
Solutions Tools and Platforms
Flock Associates helps CMOs, marketing leaders and procurement teams design and improve marketing operating models.
We combine consultancy with proprietary technology to improve how marketing teams are structured, how they work and how they deliver results.
Our work covers marketing operating model design, martech and AI transformation, organisational design, capability development, agency ecosystem optimisation, and agency benchmarking and appraisals across creative, media and production.
We look across the full marketing ecosystem including people, processes, agency partners, procurement and technology.
Flock and Screendragon recently hosted a roundtable on Marketing Automation and AI for leading brands from pharma, travel, financial services, CPG, entertainment, and beverages. The event was held in the opulent surroundings of the private dining room Fortnum & Mason.
Creator marketing has become one of the most significant structural shifts in modern marketing.
What began as an experimental channel built around a relatively small number of influencers has evolved into a highly complex commercial ecosystem involving agencies, platforms, production partners, media amplification, affiliate infrastructure, analytics tools, and increasingly vast creator networks.
Flock Associates recently hosted a roundtable with senior marketing and communications leaders to discuss the impact of Generative Engine Optimisation (GEO), AI search, and evolving consumer behaviours. One theme became clear throughout the discussion: this is no longer simply a search conversation, it’s an operating model conversation.
