Our Team

Willa Kammerer

President & Creative Director

Willa Kammerer is an entrepreneur, filmmaker, and brand strategist with over fifteen years of experience using storytelling as a tool to improve the wellbeing of people and planet. Her work lives at the intersection of creative leadership, social impact, and digital innovation - and she has deep experience partnering with education institutions, nonprofits, and foundations to bring that vision to life.

She built Firestarter Interactive into a multi-7-figure creative agency serving high-caliber institutions - think Ivy League universities, global foundations, and luxury travel brands - leading a powerhouse team of storytellers, designers, and producers who blend strategic clarity with emotional resonance to move hearts, shift perception, and scale impact.

Willa began her career as an intern at New Hampshire Public Radio and studied documentary radio storytelling at the Salt Institute. She holds a B.A. in Italian from Middlebury College (Summa Cum Laude, Phi Beta Kappa), professional certificates from Georgetown University in Social Impact Storytelling and Social Impact Partnership Design, and is a graduate of Goldman Sachs 10,000 Small Businesses.

Starting at Zero: Reimagining Education in America is Willa and the Firestarter team’s first feature documentary. They are now focused on their second feature, Kelp Movement: Regenerative Ocean Farming & the Power of Blue.

Beyond production, Willa leads Firestarter Brand Accelerator, where she partners with ambitious entrepreneurs, experts, and coaches to build magnetic, authority-driven personal brands - and Firestarter Funnels, an all-in-one tech platform designed to help clients scale without the overwhelm.

After over a decade of finding home in Vermont, Italy, Maine, Manhattan, and Rhode Island, Willa reinvented her life after divorce and moved to coastal Connecticut with her son. That season solidified her conviction that brand-building is more than strategy - it's self-actualization. She is a champion for charting one's own pathway in life and a passionate supporter of fellow entrepreneurs.

She is currently working on her first book, Caliber - part memoir, part manifesto - and building a new online educational platform reflecting the next evolution of everything she has learned.

Learn more about Willa on her personal website Willa Kammerer.
Mobile: 802-318-1641

More on Willa’s backstory: How I Stumbled into Storytelling