FERMÀT is building the agentic commerce platform for teams that want every shopper signal to lead to better action. We help brands understand how people shop, decide which changes matter, generate more relevant paths to purchase, and measure what happens next.
The problem we are solving is simple: commerce teams have more data than ever, but the path from insight to action is still too slow. Improving a customer experience can mean jumping between analytics, landing page builders, testing tools, merchandising systems, and engineering queues.
Rishabh Jain and Shreyas Kumar founded FERMÀT in 2021 after seeing this gap firsthand at LiveRamp. They believed brands needed a faster way to turn behavioral intelligence into experiences customers could actually feel.
Today, more than 100 brands, including GNC, Away, Backcountry, and Scotts Miracle-Gro, use FERMÀT to build shopping experiences that adapt, test, and improve. Backed by Greylock, QED, Bain Capital Ventures, and VMG Partners, we are building for commerce teams that want to operate at AI-native speed while staying close to the customer.
