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Amazon rolling out these major changes in 2026
Amazon is gearing up for significant changes in 2026, affecting everything from how sellers do business to what customers see on Prime Video. The company is investing heavily in artificial intelligence, expanding its delivery network, and planning new features for shoppers and viewers. One of the most notable ongoing trends is Amazon’s increasing use of AI across its operations. In a recent Amazon blog post, the company detailed how artificial intelligence is driving its retail, cloud, and entertainment platforms. Amazon has already introduced generative AI features for product listings and is building new tools for sellers and customers.
msn.com
Amazon's AI shopping tool lists products without seller permission
Amazon's "Buy For Me" AI tool automatically lists products from third-party websites on its marketplace without seller consent, with retailers discovering their enrollment through unusual orders and requiring manual email requests to opt out. Sellers report significant problems including incorrect product images, persistent shell listings that divert search traffic from their own websites, and contract violations with wholesale partners who prohibit Amazon sales. Amazon defends the program as helping customers discover new brands while simultaneously pursuing legal action against companies like Perplexity for scraping its own marketplace with AI tools.
the-decoder.com
A Decade of E-Commerce Volatility Ends
Widespread predictions of disrupted U.S. holiday sales due to escalating tariffs proved unfounded. According to Adobe Analytics, online spending on Cyber Monday hit $14.25 billion, up 7.1% year over year, while Black Friday reached $11.8 billion, up 9.1%. Adobe projects the full 2025 holiday season to reach $253.4 billion, up 5.3%. Despite unprecedented tariff levels – customs revenue surged nearly $120 billion in fiscal year 2025 – consumer spending patterns remained remarkably consistent.
marketplacepulse.com
