SmartWeb

SmartWeb is a Danish provider of e-commerce platforms and online store solutions. The company offers a cloud-based SaaS (Software as a Service) platform for businesses that want to establish and operate an online store without managing technical infrastructure themselves. SmartWeb hosts more than 6,000 online stores across Denmark, Norway, and other European markets.

The platform primarily targets small and medium-sized enterprises (SMEs) and combines e-commerce functionality, payment solutions, integrations, and marketing tools in a unified solution.

• E-commerce platform: Templates and administrative tools.

• Payment integration: Support for multiple payment providers.

• ERP integration: Connection to business systems for orders and inventory.

• Marketing tools: SEO features, campaigns, and newsletters.

• Cloud operation: Centralized hosting, security, and updates.

Founded in 2005 in Denmark, SmartWeb has expanded across the Nordic region alongside the rapid growth of e-commerce since the early 2000s. By offering a standardized SaaS model, the company has enabled smaller businesses to digitalize sales without significant upfront IT investments.

Within Microsoft environments, SmartWeb can integrate with Microsoft Dynamics 365 Business Central to synchronize orders, customers, and inventory data. Integration may occur through APIs or iPaaS solutions, and analytics can be performed in Power BI. Azure-based integration services can connect SmartWeb to other enterprise and cloud systems.

SmartWeb is a Danish SaaS-based e-commerce platform supporting thousands of online stores in the Nordic region. Through cloud operation, integration capabilities, and built-in marketing and payment features, it provides a comprehensive solution for digital commerce.