<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Event Cycle]]></title><description><![CDATA[Event Cycle]]></description><link>https://www.eventcycle.org/success-stories</link><generator>RSS for Node</generator><lastBuildDate>Fri, 01 May 2026 10:55:08 GMT</lastBuildDate><atom:link href="https://www.eventcycle.org/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to balance the financial “burden” of sustainability with sponsorship.]]></title><description><![CDATA[Event sponsors want the audience to remember their brand, and if I’ve learnt anything about marketing, the best way to do that is to leave a good feeling behind rather than a piece of plastic crap. Whilst the financial benefit to the event is important, potential sponsors will ask for a package of options to make their brand the most visible in the most valuable places their audience might be. At the basic end of the scale, this may involve logos and pop-up banners, pointless branded gifts...]]></description><link>https://www.eventcycle.org/post/how-to-balance-the-financial-burden-of-sustainability-with-sponsorship</link><guid isPermaLink="false">69f0a46dd3f2ae6dd913eef2</guid><category><![CDATA[Event Cycle News]]></category><pubDate>Tue, 28 Apr 2026 12:16:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_ca60a42ff9b64a8699dbb73f4499c99f~mv2.png/v1/fit/w_1000,h_719,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[Why Smart Event Delivery Now Ends with Legacy, Not Landfill: The Strategic Choice by BBC Radio 2 and Far and Beyond.]]></title><description><![CDATA[Every year, BBC Radio 2 in the Park brings the world’s most-loved pop stars to a different UK city for a weekend of live music. But for an event of this scale, the challenge of the cleanup, the fate of the large-scale build elements,  branded materials, and the assorted fixtures, is as massive as the main stage itself.]]></description><link>https://www.eventcycle.org/post/why-smart-event-delivery-now-ends-with-legacy-not-landfill-the-strategic-choice-by-bbc-radio-2-and</link><guid isPermaLink="false">699339c5d535f14702092da9</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Mon, 16 Feb 2026 15:54:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_d67d886626054c3caed042ad147d49ef~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[Global Reach, Local Legacy: Scaling Social Impact in 2025. Event Cycle’s Sustainability and Social Impact Report]]></title><description><![CDATA[At Event Cycle, we believe true sustainability includes accounting for the people on the planet too and we support that belief in every action we take. While 2025 brought its share of ups and downs, it was a solid year that saw us strengthen our core operations to ensure that our future progress is intentional and rooted in lasting change.]]></description><link>https://www.eventcycle.org/post/global-reach-local-legacy-scaling-social-impact-in-2025-event-cycle-s-2025-sustainability-and-soc</link><guid isPermaLink="false">697776d6c8e4035bf2b889e6</guid><category><![CDATA[Event Cycle News]]></category><category><![CDATA[Case Studies - Standard]]></category><pubDate>Mon, 26 Jan 2026 14:51:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_8ac3b341333941ae8645190a42fa135b~mv2.jpg/v1/fit/w_830,h_449,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[ChromeOS Roadshows EMEA 2025 - ‘Life after tour’- thanks to Event Cycle!]]></title><description><![CDATA[In 2025, Google commissioned Cogs &#38; Marvel to craft a bespoke shuffleboard to take on-tour around Europe as a fun activation, which allowed attendees at the event to learn about the features of ChromeOS whilst keeping them competitively entertained at “The OS for a new era” roadshows in Paris, Amsterdam, and Oslo.



Following the event series, Cogs &#38; Marvel were tasked with recycling it, which is where our partnership with Event Cycle became invaluable.]]></description><link>https://www.eventcycle.org/post/chromeos-roadshows-emea-2025-life-after-tour-thanks-to-event-cycle</link><guid isPermaLink="false">697130f5cf778e0a7c395d5e</guid><pubDate>Wed, 21 Jan 2026 20:20:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_01108161f0744ece9b74c9770d7a7023~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cogs &amp; Marvel</dc:creator></item><item><title><![CDATA[Informa Embeds Repurposing into its Exhibitions: MRO Europe 2025 Assets Delivered to Six London Community Groups.]]></title><description><![CDATA[The biggest issue with exhibitions isn't the main build; it's the exhibitors at massive events like MRO Europe packing up their individual booths. That’s where mountains of leftover stationery, lanyards, and small tech can get left behind by international exhibitors and end up in the skip instead of somewhere more useful.



When Aviation Week Events, part of Informa Markets, the organisation running the event, approached Event Cycle, they didn't just want a simple solution; they wanted to prove]]></description><link>https://www.eventcycle.org/post/informa-embeds-repurposing-into-its-exhibitions-mro-europe-2025-assets-delivered-to-six-london-comm</link><guid isPermaLink="false">6937159a11242cd607aca076</guid><pubDate>Mon, 08 Dec 2025 18:20:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_286470bc429f45fda59e17af32a5dc78~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[Global event, local legacy: Sleek and Event Cycle Turn Lisbon Event Assets into a £32K Social Legacy.]]></title><description><![CDATA[Sleek, an experienced event delivery partner, recently organised a Global Retailer Conference, an exclusive, high-standard event that gathered the client's global network of retailers. Managing an event of this scale presents a critical challenge: the bespoke assets (custom graphics, complex wood structures, and exclusive bespoke fabrics), which are often too valuable to discard, yet too tailored for traditional recycling routes. For the 2025 Lisbon edition of this conference, Sleek’s mandate wa]]></description><link>https://www.eventcycle.org/post/global-event-local-legacy-sleek-and-event-cycle-turn-lisbon-event-assets-into-a-32k-social-legacy</link><guid isPermaLink="false">693706e208b2ad15d700c68f</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Mon, 08 Dec 2025 17:27:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_1c8982ce6c8d40ea90971abd1840dbb9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[From Anniversary Party to Lifelong Learning: The Elevate '10' Prop Finds A New Purpose.]]></title><description><![CDATA[The events industry came together to celebrate a decade of mentorship as Elevate, the world’s largest free personal development community for professionals, marked its 10th anniversary at Protein Studios in London. For the celebration, Bearded Kitten designed and built a striking, large-scale number '10' centerpiece, with expert production management by The Production Department.]]></description><link>https://www.eventcycle.org/post/from-anniversary-party-to-lifelong-learning-the-elevate-10-prop-finds-a-new-purpose</link><guid isPermaLink="false">6936c7fd2f770d34a0b979d9</guid><pubDate>Mon, 08 Dec 2025 12:51:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_f54e7ea784bd4cf9bd90880237ef8ee3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[The Event De-Rig That Furnished Sensory Studios: The London Blockchain Conference Legacy]]></title><description><![CDATA[Every major conference likes to dress the venue to create a comforting environment for the day's activities and talks. But this becomes a problem when hire options aren’t possible. It means making purchases that might not have a home to go to once the event is over. From floor lamps, to rugs, cushions, plants, books, tables, chairs and drapes, these items so often end up in skips or storage when they don’t see the light of day again and end up costing you more than you thought. ]]></description><link>https://www.eventcycle.org/post/the-event-de-rig-that-furnished-sensory-studios-the-london-blockchain-conference-legacy</link><guid isPermaLink="false">692f15b298a66470eb381fd2</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Tue, 02 Dec 2025 16:49:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_2d9e3a802c704a629bed1a12d578f640~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[Bearded Kitten: From Parisian Pop-Up to Community Hub]]></title><description><![CDATA[Bearded Kitten, a global creative experience agency with a mission to champion fun and bravery, delivered a pastry themed pop-up in Paris. The two-day event brought together designers, product lovers, and tech enthusiasts in a vibrant space dedicated to creativity, collaboration, and networking.]]></description><link>https://www.eventcycle.org/post/bearded-kitten-from-parisian-pop-up-to-london-community-hub</link><guid isPermaLink="false">69120c91f62ae997b5c7e9be</guid><pubDate>Mon, 10 Nov 2025 16:07:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_7902d6d0f1ef4f438e5e1906e612ee61~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[Dutch &#38; Brit: Solving Event Waste by Repurposing Banners for Community Signage ]]></title><description><![CDATA[For event production specialists like Dutch &#38; Brit, whose 25 years in the business are built on quality and lasting client relationships, the question of event asset management is a constant challenge. High-quality materials are costly investments that immediately become redundant once an event finishes. The conventional route, expensive long-term storage or disposal, is a clear waste of resources.

This is where smart strategy takes over. Instead of letting eight perfectly functional pull up ba]]></description><link>https://www.eventcycle.org/post/dutch-brit-solving-event-waste-by-repurposing-banners-for-community-signage</link><guid isPermaLink="false">6911f9b08cc409ab93eac69e</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Mon, 10 Nov 2025 15:04:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_15e70dcbfb024b52805d991eeb0e7387~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[From Backdrop to Building Block: How TAIT’s Shoreditch Event Materials Found New Purpose in London Communities]]></title><description><![CDATA[t a recent event in East London’s Shoreditch Electric, TAIT transformed the presentation space with striking willow and charcoal-coloured drapes around a central screen and used soft mesh scrim to subtly section off areas of the UBlock zone. While the experience was ephemeral, the materials left behind were anything but.]]></description><link>https://www.eventcycle.org/post/from-backdrop-to-building-block-how-tait-s-shoreditch-event-materials-found-new-purpose-in-london-c</link><guid isPermaLink="false">6911df4f78b89eb84bb9ed23</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Mon, 10 Nov 2025 13:03:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_0b2558bc0d4d42c8b62bdba9c7822062~mv2.jpg/v1/fit/w_768,h_598,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[How Event Cycle helped PwC UK find a new future for old-branded merchandise]]></title><description><![CDATA[Following the launch of its global brand update, PwC UK got in touch with Event Cycle to explore options for repurposing existing merchandise, that could benefit others in need. Since 2007, PwC UK has committed to playing its part in driving a sustainable and net zero future. With items ranging from sweatshirts and umbrellas to sports performance tops, water bottles and coasters, it was clear the items could be put to good use outside of the firm.]]></description><link>https://www.eventcycle.org/post/how-event-cycle-helped-pwc-uk-find-a-new-future-for-old-branded-merchandise</link><guid isPermaLink="false">68c27bb61fbf33aaf59c107f</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Thu, 11 Sep 2025 07:44:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_0b2ffa5dada24ed191bc043747bec0c7~mv2.jpg/v1/fit/w_783,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[From Event Feature to Care Home Fixture:  How a Repurposed Bus Stop from Transport Ticketing Global is Supporting Dementia Care]]></title><description><![CDATA[At Transport Ticketing Global 2025, innovation meets sustainability. As the world’s largest gathering for smart ticketing and mobility solutions, the event brings together transport operators, authorities, and technology providers to explore the future of seamless, digital-first travel. Hosted by Clarion Events at Olympia London, the exhibition showcases cutting-edge advancements in fare collection, contactless ticketing, and passenger experience.]]></description><link>https://www.eventcycle.org/post/from-event-feature-to-care-home-fixture-how-a-repurposed-bus-stop-from-transport-ticketing-global</link><guid isPermaLink="false">68b823d14a088b9f00c446b1</guid><category><![CDATA[Case Studies - CSR]]></category><category><![CDATA[Case Studies - Standard]]></category><pubDate>Wed, 03 Sep 2025 11:25:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_a54a25109a214a799e97d9fc59fb0e53~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[From Cannes to Community: How a Global Brand Activation Found Purpose Beyond the Beach]]></title><description><![CDATA[The Tubi Cabana at Cannes Lions wasn’t just a brand space. Built by Amplify, a creative agency known for shaping culture as much as campaigns, the pop-up was designed to spark bold conversations about the future of media and marketing.

It had style, substance and a glorious sea view. And after the final drink was poured and the last session wrapped, the cabana still had value. ]]></description><link>https://www.eventcycle.org/post/from-cannes-to-community-how-a-global-brand-activation-found-purpose-beyond-the-beach</link><guid isPermaLink="false">68af2090b557bd83403fc1f0</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Wed, 27 Aug 2025 15:17:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_db57db40c95f441e95df1e62eb37629b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[Public School x Canva Cannes Lions Activation Finds a Second Life in Design Education]]></title><description><![CDATA[When Canva teamed up with creative studio Public School, part of the Czarnowski Collective, to deliver an experiential activation in Cannes, the result was an immersive brand environment that stopped people in their tracks and it featured nearly 100 lush plants woven into the space’s aesthetic.]]></description><link>https://www.eventcycle.org/post/public-school-x-canva-cannes-activation-finds-a-second-life-in-design-education</link><guid isPermaLink="false">6889f3a5785ea520b89c2de8</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Wed, 30 Jul 2025 10:56:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_b2e53df2a25b4502a1913a2833e1968a~mv2.jpg/v1/fit/w_1000,h_614,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[Transforming Event Leftovers into Lifelines: Wonder Partners with Event Cycle]]></title><description><![CDATA[Wonder, a creative agency renowned for reimagining experiences across the globe, is not only dedicated to creating memorable events but also to making a positive impact on the communities they touch. As part of their ongoing commitment to sustainability and social responsibility, Wonder partnered with Event Cycle to ensure that surplus materials from their most recent warehouse clearance were repurposed and donated to local charities and social organisations. ]]></description><link>https://www.eventcycle.org/post/transforming-event-leftovers-into-lifelines-wonder-partners-with-event-cycle</link><guid isPermaLink="false">6888aff03f524736c9e50cb7</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Tue, 29 Jul 2025 11:29:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_8a99f6fc42df4c068a06eefba87e2984~mv2.jpg/v1/fit/w_1000,h_892,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[From Event Waste to Community Resource: TFI Lodestar &#38; Event Cycle’s Sustainable Solution]]></title><description><![CDATA[For over 40 years, TFI Lodestar has been at the forefront of creating innovative live events that build communities and drive business growth. In line with their commitment to social impact and direction toward sustainable events, they look beyond the standard disposal of leftover event materials. So when faced with a clear-out of old items, including banners, flags, and fabrics, instead of sending these items to landfill, TFI Lodestar partnered with Event Cycle to transform them into useful res]]></description><link>https://www.eventcycle.org/post/from-event-waste-to-community-resource-tfi-lodestar-event-cycle-s-sustainable-solution</link><guid isPermaLink="false">6888aabd3f524736c9e4ff21</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Tue, 29 Jul 2025 11:10:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_e487e230d11849839b372b2a1aea32f0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[Partnering with Production bureau to Repurpose Event Materials for Educational Impact]]></title><description><![CDATA[At the end of every successful event, there is often a significant amount of leftover material that can easily end up in landfill. For a recent event run by Production bureau at the Hilton Metropole in Brighton, Event Cycle stepped in to ensure the waste had a more meaningful destination than recycling or the bin. Instead of discarding the 72m² of white cotton material used for backdrops at the event, Event Cycle collaborated with local organisations to repurpose it.]]></description><link>https://www.eventcycle.org/post/partnering-with-production-bureau-to-repurpose-event-materials-for-educational-impact</link><guid isPermaLink="false">6888a8a0594e3699b619abd9</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Tue, 29 Jul 2025 11:00:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_82e7080d0a4f4ceabb80703869fa1a31~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[Commissioned to Make a Statement: How Art and Waste Told a New Story at BSG LIVE’25]]></title><description><![CDATA[When TFI Lodestar began planning their sustainability zone for BSG LIVE’25 (the British Society of Gastroenterology's annual conference) at Glasgow’s SEC Centre, they didn’t want a standard stand build or a checklist of credentials. They wanted something thought-provoking. Something that would stop gastroenterologists in their tracks and challenge the waste they see every day in their clinical practice. That’s where Event Cycle came in.]]></description><link>https://www.eventcycle.org/post/commissioned-to-make-a-statement-how-art-and-waste-told-a-new-story-at-bsg-live-25</link><guid isPermaLink="false">6874e21c1c94185c02e48908</guid><category><![CDATA[Case Studies - Standard]]></category><category><![CDATA[Case Studies - CSR]]></category><pubDate>Mon, 14 Jul 2025 11:09:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_043b0744918f46c4b373b413f851e5db~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item><item><title><![CDATA[From Festival Fencing to a Veterans’ Garden: How Radio 1’s Big Weekend Turned Used Event Materials into Social Impact]]></title><description><![CDATA[Radio 1’s Big Weekend is one of the most visible festivals in the UK, drawing tens of thousands of attendees and broadcasting nationwide. But behind the scenes of the music, lights and energy lies a challenge every event faces: what happens to all of the event materials used to make it happen? ]]></description><link>https://www.eventcycle.org/post/from-festival-fencing-to-a-veterans-garden-how-radio-1-s-big-weekend-turned-used-event-materials-i</link><guid isPermaLink="false">686e49a4ec209d4e744bf03f</guid><category><![CDATA[Case Studies - Standard]]></category><pubDate>Wed, 09 Jul 2025 11:24:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e94077_96cc29f241af4872b3dfc7b0d6bd2061~mv2.jpg/v1/fit/w_996,h_560,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chantal Kerr-Sheppard</dc:creator></item></channel></rss>