{"id":3703,"date":"2023-10-20T14:32:31","date_gmt":"2023-10-20T14:32:31","guid":{"rendered":"https:\/\/www.egta.com\/?p=3703"},"modified":"2024-04-02T08:23:53","modified_gmt":"2024-04-02T08:23:53","slug":"ddb-athens","status":"publish","type":"post","link":"https:\/\/www.egta.com\/ddb-athens\/","title":{"rendered":"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Imagine living in a world where your language goes unheard. For roughly 30,000 Greeks, this is their daily reality. Simple tasks, like navigating public services, become arduous due to the absence of support for Greek Sign Language. Recognising this challenge, Greece&#8217;s National Electricity Company (PPC) resolved to stand in solidarity with its hearing-impaired customers.<\/p>\n<p>The campaign was aired on both Star and Antenna TV in Greece. Antenna offered an extra discount for this specific campaign in order to enhance the cause.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/Capture-2.png&#8221; alt=&#8221;woman applauding in sign language, serviceforall.dei.gr&#8221; title_text=&#8221;Capture&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>How was accessibility included in the campaign?<\/h1>\n<p>In the summer of 2022, PPC launched a video call service to assist hearing-impaired customers. They provided sign language interpreters to make this service accessible.<\/p>\n<p>The campaign featured a stand-up comedy performance exclusively designed for a deaf audience, filled with inside jokes and community sarcasm. Initially, the campaign ran on television for two weeks without any subtitles. This had three primary objectives:<\/p>\n<ul>\n<li>To inform the deaf community about the availability of this new service from PPC.<\/li>\n<li>To draw attention from the media to the challenges faced by deaf individuals and their integration into Greek society.<\/li>\n<li>To help the general public empathise with the difficulties of communication in a world where they themselves would be &#8220;disabled.&#8221;<\/li>\n<\/ul>\n<p>After generating substantial interest and sparking discussions on social media and in the media during those two weeks, the campaign was later broadcast with Greek subtitles to ensure that the broader public became aware of this valuable service.<\/p>\n<p>The results were impressive, as nationwide research confirmed its impact, and the commercial was voted the best of 2022. It was a silent campaign that made a resounding impact.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>What were the outcomes?<\/h1>\n<ul>\n<li>11M views on social media<\/li>\n<li>5M views on YouTube<\/li>\n<li>The TV campaign reached 93% of people over 25 years old<\/li>\n<li>The campaign was voted&#8217;Best Ad of 2022&#8217;by the readers of the biggest local press publication<\/li>\n<li>88% among the hearing-impaired community said this campaign makes them feel more optimistic about the future<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>PPC &amp; DDB Athens \u2013 Sign Language Case Study<\/h1>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/876412969&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>DEH Standup Comedy ad (EN subs)<\/h1>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/876404104&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greece&#8217;s National Electricity Company (PPC) resolved to stand in solidarity with its hearing-impaired customers by launching sign language stand up comedy campaign. <\/p>\n","protected":false},"author":3,"featured_media":4342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibilitycases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss - egta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.egta.com\/ddb-athens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss - egta\" \/>\n<meta property=\"og:description\" content=\"Greece&#039;s National Electricity Company (PPC) resolved to stand in solidarity with its hearing-impaired customers by launching sign language stand up comedy campaign.\" \/>\n<meta property=\"og:site_name\" content=\"egta\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-20T14:32:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-02T08:23:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1334\" \/>\n\t<meta property=\"og:image:height\" content=\"693\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Warren O&#039;Donnell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Warren O&#039;Donnell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/\"},\"author\":{\"name\":\"Warren O'Donnell\",\"@id\":\"https:\/\/www.egta.com\/#\/schema\/person\/fd61697ee6fb41a41824b7c5ed861c3c\"},\"headline\":\"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss\",\"datePublished\":\"2023-10-20T14:32:31+00:00\",\"dateModified\":\"2024-04-02T08:23:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/\"},\"wordCount\":732,\"image\":{\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png\",\"articleSection\":[\"Accessibility - cases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/\",\"url\":\"https:\/\/www.egta.com\/ddb-athens\/\",\"name\":\"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss - egta\",\"isPartOf\":{\"@id\":\"https:\/\/www.egta.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png\",\"datePublished\":\"2023-10-20T14:32:31+00:00\",\"dateModified\":\"2024-04-02T08:23:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.egta.com\/#\/schema\/person\/fd61697ee6fb41a41824b7c5ed861c3c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.egta.com\/ddb-athens\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/#primaryimage\",\"url\":\"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png\",\"contentUrl\":\"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png\",\"width\":1334,\"height\":693},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.egta.com\/ddb-athens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.egta.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.egta.com\/#website\",\"url\":\"https:\/\/www.egta.com\/\",\"name\":\"egta\",\"description\":\"egta\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.egta.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.egta.com\/#\/schema\/person\/fd61697ee6fb41a41824b7c5ed861c3c\",\"name\":\"Warren O'Donnell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.egta.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a2e0ada5c0081b6cfa134f1e35df2d113fcaca6f346708ef13c77ff19db5b72c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a2e0ada5c0081b6cfa134f1e35df2d113fcaca6f346708ef13c77ff19db5b72c?s=96&d=mm&r=g\",\"caption\":\"Warren O'Donnell\"},\"url\":\"https:\/\/www.egta.com\/author\/warren\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss - egta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.egta.com\/ddb-athens\/","og_locale":"en_US","og_type":"article","og_title":"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss - egta","og_description":"Greece's National Electricity Company (PPC) resolved to stand in solidarity with its hearing-impaired customers by launching sign language stand up comedy campaign.","og_site_name":"egta","article_published_time":"2023-10-20T14:32:31+00:00","article_modified_time":"2024-04-02T08:23:53+00:00","og_image":[{"width":1334,"height":693,"url":"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png","type":"image\/png"}],"author":"Warren O'Donnell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Warren O'Donnell","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.egta.com\/ddb-athens\/#article","isPartOf":{"@id":"https:\/\/www.egta.com\/ddb-athens\/"},"author":{"name":"Warren O'Donnell","@id":"https:\/\/www.egta.com\/#\/schema\/person\/fd61697ee6fb41a41824b7c5ed861c3c"},"headline":"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss","datePublished":"2023-10-20T14:32:31+00:00","dateModified":"2024-04-02T08:23:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.egta.com\/ddb-athens\/"},"wordCount":732,"image":{"@id":"https:\/\/www.egta.com\/ddb-athens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png","articleSection":["Accessibility - cases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.egta.com\/ddb-athens\/","url":"https:\/\/www.egta.com\/ddb-athens\/","name":"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss - egta","isPartOf":{"@id":"https:\/\/www.egta.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.egta.com\/ddb-athens\/#primaryimage"},"image":{"@id":"https:\/\/www.egta.com\/ddb-athens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png","datePublished":"2023-10-20T14:32:31+00:00","dateModified":"2024-04-02T08:23:53+00:00","author":{"@id":"https:\/\/www.egta.com\/#\/schema\/person\/fd61697ee6fb41a41824b7c5ed861c3c"},"breadcrumb":{"@id":"https:\/\/www.egta.com\/ddb-athens\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.egta.com\/ddb-athens\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.egta.com\/ddb-athens\/#primaryimage","url":"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png","contentUrl":"https:\/\/www.egta.com\/wp-content\/uploads\/2023\/10\/logo-antenna-star-ddb-deh.png","width":1334,"height":693},{"@type":"BreadcrumbList","@id":"https:\/\/www.egta.com\/ddb-athens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.egta.com\/"},{"@type":"ListItem","position":2,"name":"DDB Athens and \u0394\u0395\u0397 Greece\u2019s National Electricity Company launch sign language campaign for customers with hearing loss"}]},{"@type":"WebSite","@id":"https:\/\/www.egta.com\/#website","url":"https:\/\/www.egta.com\/","name":"egta","description":"egta","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.egta.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.egta.com\/#\/schema\/person\/fd61697ee6fb41a41824b7c5ed861c3c","name":"Warren O'Donnell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.egta.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a2e0ada5c0081b6cfa134f1e35df2d113fcaca6f346708ef13c77ff19db5b72c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a2e0ada5c0081b6cfa134f1e35df2d113fcaca6f346708ef13c77ff19db5b72c?s=96&d=mm&r=g","caption":"Warren O'Donnell"},"url":"https:\/\/www.egta.com\/author\/warren\/"}]}},"_links":{"self":[{"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/posts\/3703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/comments?post=3703"}],"version-history":[{"count":31,"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/posts\/3703\/revisions"}],"predecessor-version":[{"id":7023,"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/posts\/3703\/revisions\/7023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/media\/4342"}],"wp:attachment":[{"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/media?parent=3703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/categories?post=3703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egta.com\/wp-json\/wp\/v2\/tags?post=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}