DailyDOOH

The Out of Home Advertising Association of America (OAAA) has unveiled the full agenda for its 2026 OOH Media Conference, taking place May 11–13 in Dallas, alongside new speaker announcements, including leaders from Google, Purely Elizabeth, LUMA Partners, UTA, National Geographic, Zillow and more.

The program brings together top executives across media, technology, and marketing at a time when brands are rethinking how they reach and engage audiences today.

The 2026 agenda is built around the forces reshaping the industry, from AI and shifting media economics to creativity, culture, and the evolving role of OOH within the modern media mix. It reflects where the market is headed and how leading marketers are adapting in real time.

New speakers include:

Ali Broback, Chief Client Officer & Partner, ODN
Adrienne Lahens, Co-Founder & Chief Executive Officer, Infinite Studios
Beverly Jackson, Vice President, Brand & Product Marketing, Zillow
Dan Levi, Chief Marketing Officer, Clear Channel Outdoor
Eric Iverson, Partner & Chief Technology Officer, UTA
Esther Raphael, Chief Marketing Officer, Intersection
Jenn Chick, Chief Marketing & Brand Officer, National Geographic
John Miller, EVP, Sales & Marketing, Lamar Advertising Company
Kelly Peppers, President, Colossal Media
Meghan Shookman, VP of Marketing, Purely Elizabeth
Nick Brien, Chief Executive Officer, OUTFRONT Media
Ranjit Raju, Head of AI Strategy, Media & Entertainment, Google
Terence Kawaja, Chief Executive Officer & Founder, LUMA Partners
Sean Reilly, President & Chief Executive Officer, Lamar Advertising Company
Stacy Minero, Chief Marketing & Experience Officer, OUTFRONT Media
Scott Wells, Chief Executive Officer, Clear Channel Outdoor Holdings

Joining a lineup that spans global brands, media platforms, and cultural leaders, including Founder & Serial Entrepreneur, Emma Grede; Morgan & Morgan Founder, John Morgan, and The Dallas Cowboys’ Meredith Counce, these additions further strengthen a program that reflects the scale, momentum, and evolution of the OOH industry.

Anna Bager, President & CEO, OAAA told us “The momentum we’re seeing in out of home is reflected in the caliber of leaders coming to and speaking at our industry’s biggest event. Brand marketers, agency executives, media decision-makers, creatives, and technology leaders are coming to Dallas to align on what’s next and to move the industry forward together.”

The 2026 OOH Media Conference will also feature breakout sessions, unique networking opportunities, the Independents Summit, and the inaugural OAAA Honors Circle, recognizing the people who drive OOH forward and honoring exceptional achievement across the roles and disciplines that shape the medium. Together, these experiences bring this year’s theme, ‘The Human Medium’ to life— highlighting the power of OOH to connect brands and audiences through presence, shared experience, and real human impact.

To view the full agenda and register for the 2026 OOH Media Conference click here.

MOOHA, the Moving Out of Home Association, a division of DPAA, has announced that Coco Robotics has joined the global trade marketing association.

Josh Dubin, Head of Advertising at Coco Robotics told us Coco’s advertising division powers campaigns for leading brands including Netflix, Don Julio, Amazon Prime, HBO, PNC Bank and many more, spanning both core media on the fleet’s daily delivery routes and experiential activations built around sampling, branded moments, and live events. Those campaigns are backed by third-party measurement through StreetMetrics and Reveal, with transparent validation, lift studies, and attribution built into every activation. MOOHA is building the category that brands and agencies need to activate Moving Out of Home at scale, and we’re proud to join”.

Coco Robotics operates an urban fleet of autonomous sidewalk delivery robots, serving restaurants, merchants, and consumers across Los Angeles, Miami, Chicago, Jersey city, and Helsinki and Turku in Finland. Since 2020, the fleet has completed over 500,000 zero-emission deliveries and covered millions of miles, embedding itself in the daily routines of each city it operates in. That same fleet also doubles as a first-of-its-kind out-of-home media channel, with branded robots delivering eye-level creative and direct consumer interaction in the neighborhoods where people live, dine, and gather. The platform has already generated billions of brand impressions and continues to scale rapidly, with significant expansion planned across the United States and Europe.

Mediazoo Group has appointed John Gordon as Chief Product Officer, as the company doubles down on its ambition to lead the market in AI-powered learning and communications.

Giles Smith, CEO of Mediazoo Group, told us “We spent two years transforming how our own teams work with AI before we offered this to anyone else. We built the skills, deployed them across our workforce, and measured every result. John brings the product rigour and the technical depth to take that further. His appointment is central to where Mediazoo is going.”

In the newly created position, John will own Mediazoo’s product vision and AI roadmap, leading the development of tools, platforms and intelligent workflows that put Mediazoo at the forefront of how organisations learn, communicate and perform. Alongside bringing his cyber security expertise to the Group, he will also play a pivotal role in Finer Vision, its newly launched AI business.

Brian Benedik has joined The Weather Company, the world’s most accurate weather forecaster and a leader in data-driven media solutions, as chief revenue officer.

In this role, he will spearhead revenue efforts across premium sales, programmatic, client services, operations, partnerships and marketing for the company’s consumer business, which includes The Weather Channel® app and weather.com, Weather Underground® and Storm Radar® digital properties.

As The Weather Company continues to innovate at the intersection of AI, data science and consumer behavior, we are told that Brian will oversee the continued modernization of the company’s adtech stack, supporting the commercialization of new consumer membership products. With a proven track record spanning over 25 years, he will empower marketers to leverage first-party insights and addressable audience solutions to connect with consumers through outcome-based marketing during the moments that matter most.

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Award-winning audiovisual integrator McCann Systems this week announced the appointment of Josh Bittner and Tom Treichel as Co-Chief Executive Officers, effective immediately.

Josh told us “Tom and I have been in lockstep for our 27 years working together, with the last 13 at McCann. We know the future is bright for the McCann brand. To maximize that opportunity, it is important that we give laser focus to our clients and partners, as well as our employees, who are wholly responsible for our success. Dividing those duties is critical to ensuring we continue to be a go-to partner for enterprise clients and the experiential design community well into the future.”

The announcement comes as McCann Systems marks 30 years in the AV integration industry. The company maintains a world-class portfolio spanning experiential integration for sports, entertainment, museums, retail, and transportation, along with unified communications for corporate, education, and healthcare sectors.

Tyler Affolter has joined Diversified as chief revenue officer (CRO).

As CRO, Tyler will lead Diversified’s global commercial organization, helping accelerate growth across the company’s established media, collaboration and digital signage businesses while extending those core strengths into broadcast and experiential AV.

We re told that he will further align go-to-market strategy with Diversified’s engineering, delivery and services capabilities, supporting the company’s next phase of growth as it expands its leadership in mission-critical media-rich environments, strengthens its ability to serve global client ecosystems and grows lifecycle support capabilities that extend well beyond deployment.

Paul Lidsky, CEO of Diversified told us “Our strategy is centered on where the market is going and what our clients need from us next. Clients are looking for partners who can support media, enterprise AV, digital experience and services across environments that are becoming more connected and more critical to business performance. Tyler brings the commercial leadership and large-scale services experience to help us strengthen that model globally and continue executing with focus and discipline.”

Tyler brings more than 20 years of enterprise revenue leadership experience across project-based and managed services organizations serving global clients. Most recently, he led a large-scale global practice at NTT Data with accountability across the full product lifecycle—from concept and development through delivery, transformation and market differentiation. He has also held senior leadership roles at Verizon Business, Lumen Technologies and AT&T, where he built a reputation for driving revenue growth, developing high-performing teams and leading transformation across cloud, infrastructure, security, networking and managed services.

Starlite has announced that Ron Onorato has been appointed chairman of their Board of Directors.

We are told that he brings a unique blend of retail leadership and strategic vision to his new role. He is a highly successful and respected supermarket executive with over four decades of experience, and a former president of the Stop&Shop supermarket chain.

Harold Lueken, Starlite CEO, told us “I see this as a significant, positive, multi-step forward for Starlite. I very much look forward to working closely with our new Chairman”.

Ron recently served as president of Inserra ShopRite supermarkets. Known for his data-driven decision-making, operational excellence, real estate deal analysis and the ability to connect to everyday consumers, Ron will now apply those same skills to guide Starlite Media through a rapidly changing media environment.

Long-time Board Member, Jeff Gurren, said “I have had the opportunity on many occasions to see Ron’s ability to hone in on the crux of the issue and to problem solve based on his business acumen and vast experience as a company leader. I am confident that under Ron’s guidance, Starlite will achieve its goal to become a significant and profitable out-of-home media company.”

Starlite Media is a premium digital out-of-home advertising network operating at outdoor shopping centers across the U.S. With nearly 800 full-motion, 4K large-format screens dominating entrances, walkways, and retail choke points—and an expected 1,000 by year-end—Starlite transforms shopping centers into high-performance advertising marketplaces.

Fueled by a USD 50 million investment from Digital Alpha, a Cisco-backed fund, and smart city partner Quantela, Starlite is scaling toward 5,000 digital screens nationwide.

The Advertising Research Foundation (ARF) this week began informing its members that Scott McDonald Ph.D. is retiring and that CBIZ Talent Solutions has been tasked with finding a successor.

Scott, who became ARF CEO in 2017 after a long and distinguished career as a top industry media researcher, most notably at top publishing companies such as Conde Nast and Time Inc., will retire early next year after a new CEO is appointed.

CBIZ Talent Solutions handled the 2017 search that led to Scott’s appointment, which officially launches no later than end of June.

Here’s a truly lovely letter written by Scott that he sent out on Monday…

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oOh!media has promoted Nathan Robertson to the role of commercial director for South and Western Australia and elevated Bree Tassell to South Australian sales director.

Nathan has worked at oOh! for the past 15 years, including 13 years leading oOh!’s South Australian sales team. Throughout his tenure, he has played a central role in shaping oOh!’s presence in South Australia, drawing on deep market knowledge, strong customer relationships and a clear understanding of how Out of Home connects advertisers with local audiences.

He will now support commercial growth across both states and continue to guide asset strategy and commercial outcomes across SA and WA by working across oOh!’s commercial portfolio.

In a further leadership change, oOh! has promoted Bree Tassell to South Australian sales director, leading one of the most awarded Out of Home sales teams in the country. Previously group sales leader, she has been a key member of the Adelaide sales team for the past five years, known for her strong customer relationships, collaborative leadership style and deep understanding of the local industry.

The appointments come as oOh! progresses plans for five new large-format digital billboards across Adelaide, including a double-sided site. The expansion will grow oOh!’s footprint in high-growth areas, meeting increasing advertiser demand, and further strengthening its presence in South Australia.

Burger King’s new out-of-home campaign has hit the mark with fitness enthusiasts ahead of this weekend’s London Marathon, according to advertising effectiveness platform System1.

Andrew Tindall, Chief Growth Officer – Advertising at System1 told us “Burger King is very good at showing up authentically in moments that matter,” said “Like ‘Bundles of Joy’, this latest campaign taps into something real, this time with runners heading into the London Marathon, and it does it without the usual fitness theatre. Most people are not living on kale and clean eating. They are putting in months of effort and looking forward to a well-earned treat at the end. That is human. There will be the usual criticism about fast food and fitness not mixing, but that misses the point. Life is about balance, and this ad gets that. Burger King stands for something. It speaks to people in a way that feels honest and makes them feel seen.
Contrast ‘Finished’ to Nike’s Parkrun effort – which was comparatively lifeless, inaccessible, and rooted in fitness stereotypes – and the difference is clear to see.”

Showing a series of exhausted runners tucking into a post-marathon burger, ‘Finished’ achieved a ‘strong’ 4.3 Star Rating among audiences interested in fitness – a testament to the advert’s timely targeting and human, relatable depiction of post-marathon emotions.

System1’s Star Rating predicts long-term brand growth and is calculated by measuring emotional response to each ad. Factors which contribute to a high Star Rating include humour, storytelling, and relatability.

The average score for UK out-of-home creatives is 2.5.

Alongside a high Star Rating, ‘Finished’ also earned a ‘strong’ Fluency Rating of 91 – indicating the percentage of people who recalled the ad was for Burger King. The creative builds consistently on Burger King’s infamous campaign, ‘Bundles of Joy’, which showed images of real new mothers enjoying burgers from their hospital beds.