OnScent®
MyCanoe
Ranger Ready Repellents®
ScentRadar™
More Than Pickleball
Scenearth
About me
KATIE CURNAN
I build the Creative OS so design works. A first marketing hire to acquisition, with work across CPG, DTC, and B2B.
Services
Unified across every touchpoint. Distinctive in its polish. Engineered for where your brand is going next.
Brand Identity & Positioning, Campaign Creative Development, Visual Direction & Design Systems, Marketing & Sales Collateral, Trade Show & Environmental Design.
Every digital touchpoint, synchronized. Found when searched. Seamless when visited. Built to grow.
Web Design & Development, UX / Ul Design, E-Commerce Experience, Front-End Development & CMS Implementation, Conversion Optimization.
Marketing infrastructure, optimized. Built to convert. Automated to scale. Designed to accelerate.
SEO Strategy & Content Architecture, Paid Media & Conversion Tracking, Email Marketing & Automation, CRM Integration & Lead Routing, Analytics & Advanced Workflow Integration.
The Process
Research
The foundation. A clear read on where a brand stands today and where its strongest opportunities are.
Competitive Audit
Audience Insights
Brand Position
Performance Review
Opportunity Mapping
Discovery
The direction. Research becomes a focused vision, shaped into a few distinct concepts worth building.
Creative Direction
Brand Message
Content Strategy
Experience Mapping
Concept Development
Design
Where it comes to life. The chosen direction becomes a real, detailed design, considered at every touchpoint.
Visual Design
Experience Design
Layout & Flow
Design Systems
Copy & Content
Development
The build. Design becomes something that works, built to perform as well as it looks.
Build & Production
Technical Setup
Integrations
Testing & QA
Optimization
Launch
Live. Everything goes out into the world, ready to perform and built to grow.
Go-Live
Quality Assurance
Coordination
Handoff
Measurement
Featured Work