First-Party Analytics Platform
Convertmax — First-Party Analytics & Multi-Touch Attribution: Understand Your Visitors. Maximize Conversions.
Convertmax delivers first-party analytics and multi-touch attribution so you can identify anonymous visitors, capture 1st-party visitor insights, run customer journey tracking, and use conversion tracking software that survives ad blockers and cookie limits. Track marketing ROI with actionable marketing insights and marketing attribution models that show what actually drives revenue.
Core Capabilities
Everything You Need in One Platform
Convertmax combines first-party analytics, anonymous visitor identification, customer journey tracking, conversion tracking software, and multi-touch attribution with six marketing attribution models— so you get actionable marketing insights from data you own. First-party data collection powers it all.
Visitor Identification
Turn anonymous website visitors into qualified leads with company and contact enrichment. Know who is on your site in real time.
Conversion Tracking Software
Conversion tracking software that captures online and offline conversions from any channel with pixel-level accuracy. Understand what drives revenue.
Advanced Analytics
Deep dashboards covering traffic sources, funnel performance, and revenue metrics. All powered by first-party data.
First-Party Data
Privacy-compliant data foundation that survives cookie deprecation and ad blockers. Own your data completely.
Multi-Touch Attribution
Go beyond last-click and understand the entire customer journey with six flexible attribution models.
Real-Time Feedback
Instant insights into campaign performance for data-driven decisions as they happen. No waiting for batch reports.
Understanding the Foundation
What Is First-Party Data? What Is First-Party Analytics?
First-party data is information you collect directly from your audience through channels you own. First-party analytics is the practice of collecting and analyzing that data—from your website, mobile app, email campaigns, and CRM—to power customer journey tracking, conversion tracking, and marketing attribution models. First-party data collection puts you in control: your organization decides what to capture, how to store it, and how to use it. Because you own the relationship, the data is more accurate, secure, and aligned with privacy regulations than data from third parties.
When a visitor interacts with your website, first-party analytics uses cookies set by your own domain and server-side tracking to record their behavior. This stands in sharp contrast to third-party tracking, which relies on cookies set by external domains — a method that is rapidly being blocked by browsers like Safari, Firefox, and Chrome, and restricted by regulations such as GDPR and CCPA.
Why It Matters Now
The Shift to First-Party Data Is Not Optional
Convertmax is built entirely on first-party data collection. Every insight, every report, and every attribution model runs on data gathered directly from your owned properties — helping you capture 1st-party visitor insights and track marketing ROI with a future-proof analytics foundation that grows more valuable as third-party signals disappear.
Understanding Attribution
How Attribution Reveals What Actually Drives Revenue
Marketing attribution is the process of assigning credit for a conversion or revenue outcome to the specific marketing touchpoints a customer interacted with on their path to purchase. Rather than simply crediting the last click before a sale, attribution analytics reconstructs the full customer journey tracking and distributes credit across every channel. Use marketing attribution models—from first-touch to data-driven—to improve marketing attribution and move beyond last-click attribution, so you get actionable marketing insights and can track marketing ROI accurately.
How It Works
Convertmax attribution operates in three stages: data collection (capturing events via tags and server-side tracking), identity resolution (connecting events across sessions using first-party identifiers), and modeling (applying your chosen attribution model to assign credit and generate reports).
Convertmax supports all major attribution models out of the box, allowing you to compare how different models value your channels and choose the one that best reflects your business reality. Switch between models instantly — no engineering required.
Integrations
Connect Your Platform
Add first-party analytics and attribution to the tools you already use. Install once and get a single source of truth for your marketing performance.
Simple, Transparent Pricing
Invest in Analytics That Pay for Themselves
Convertmax pricing is designed to scale with your business. Every plan includes full access to our first-party analytics engine, visitor identification, conversion tracking, and multi-touch attribution.
Pricing Starts At
Billed monthly · Volume discounts available
Please contact us for a custom quote based on volume.