Cone Trees
UX-led digital consultancy

Make complex
digital products
feel clear and usable.

We help organisations design and build digital products that are clear, usable, and grounded in real user needs — from early research and information architecture to UX/UI design and platform build.

Collaborating with global leaders
Bacardi Cityandguilds Dark1 Cityandguilds Debeers
Services

What we do

We work across the full UX lifecycle. From initial discovery and research to the final delivery, we help product teams make informed decisions that drive user satisfaction and business goals.

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Research & Insight

Uncovering deep user needs through qualitative and quantitative methods.

Architecture

Structuring complex information for intuitive navigation and flow.

UX/UI Design

Crafting beautiful, functional interfaces that delight users.

Platform Build

Developing robust web applications and internal tools.

Selected work

Proof in practice

Our work spans complex, large-scale digital systems as well as focused product and platform builds.

  • Global redesigns for financial and enterprise platforms
  • Award-winning intranets and internal tools
  • Work with organisations including De Beers, Bacardi and Guinness
View all work
Standard Chartered platform work
Banking services

Standard Chartered Global Websites

Approach

How we
approach UX

We prioritise clarity, structure, and long-term usability over surface-level polish.

Our Services
Principle 01

Research-informed decisions

We ground priorities in evidence — user needs, constraints, and measurable outcomes.

Principle 02

Clear information architecture

We establish structure before visual design so products remain easy to navigate and extend.

Principle 03

Close collaboration

We work closely with product, engineering, and stakeholders to ensure feasibility and alignment.

Principle 04

Designed to scale

We favour systems and patterns that stay usable over time — consistent, accessible, maintainable.

Resources and tools

Practical tools
and writing

Built to help teams ship better UX.

Browse resources
Articles

Thoughts on UX craft, IA, and product clarity.

UX Guidelines

Improve both your design and design processes

UX Glossary

Key terms and concepts related to UX

UX Quotes

A website on UX Quotes

About Cone Trees

A clarity-first UX studio

We help teams untangle complexity — through strong information architecture, research-backed design, and scalable delivery patterns.

Learn more
What we do

UX architecture for complex platforms, redesigns, and enterprise systems.

How we work

Structured thinking, clear documentation, and pragmatic collaboration.

What you get

Better findability, clearer flows, and consistent patterns teams can scale.

Where it fits

Early discovery, IA and UX, design systems, and delivery support.

Let’s talk

Ready to
improve clarity?

If you’re planning a redesign, scaling a product, or untangling complexity, share a little context and we’ll suggest next steps.

Talk to us