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Brilliant Commerce

Conversations with commerce operators on data, AI, and the future of customer relationships.

Why Marine Layer Thinks Agentic Commerce Is the New SEO

Ep. 22 · Apr 15, 2026

Why Marine Layer Thinks Agentic Commerce Is the New SEO

Michael Natenshon

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Why Dude Wipes Drives Its Own Website Traffic to Walmart and Amazon

Ep. 21 · Apr 1, 2026

Why Dude Wipes Drives Its Own Website Traffic to Walmart and Amazon

Joey Thomas

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Full-Price Storytelling: The Discipline Behind Draper James’ Growth

Ep. 20 · Mar 19, 2026

Full-Price Storytelling: The Discipline Behind Draper James’ Growth

Piper Parsley

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The Four-Word Brief: How Shared Context Eliminates 17-Minute Explanations

Ep. 19 · Mar 18, 2026

The Four-Word Brief: How Shared Context Eliminates 17-Minute Explanations

Johnny Russo

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JP Beeghly & Josh Maynard on AI Quality: Train Agents Like Junior Employees, Not Magic Tools

Ep. 18 · Feb 19, 2026

JP Beeghly & Josh Maynard on AI Quality: Train Agents Like Junior Employees, Not Magic Tools

JP Beeghly & Josh Maynard

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Making Customers Feel Understood Without Saying You Understand Them

Ep. 17 · Feb 5, 2026

Making Customers Feel Understood Without Saying You Understand Them

Lance Dobson

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MOO’s Corin Mills on AI Adoption: Using Tools To Create More Customer Face Time, Not Less

Ep. 16 · Jan 22, 2026

MOO’s Corin Mills on AI Adoption: Using Tools To Create More Customer Face Time, Not Less

Corin Mills

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Saatva’s Ricky Joshi On Retail Conversion: 80% Lift When Stores Anchor Regional Marketing

Ep. 15 · Jan 8, 2026

Saatva’s Ricky Joshi On Retail Conversion: 80% Lift When Stores Anchor Regional Marketing

Ricky Joshi

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Clove’s Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion

Ep. 14 · Nov 19, 2025

Clove’s Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion

Nick Sanetra

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Belkin’s Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents

Ep. 13 · Nov 19, 2025

Belkin’s Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents

Jyoti Malik

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Forbes’ Emily Jackson on Why Last-Click Attribution Fails Social Commerce (and How to Pivot Advertisers)

Ep. 12 · Nov 19, 2025

Forbes’ Emily Jackson on Why Last-Click Attribution Fails Social Commerce (and How to Pivot Advertisers)

Emily Jackson

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Justin Fredlender on the ‘Build vs. Buy’ Dilemma Every Commerce Operator Must Face

Ep. 11 · Nov 5, 2025

Justin Fredlender on the ‘Build vs. Buy’ Dilemma Every Commerce Operator Must Face

Justin Fredlender

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Kosterina’s Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations

Ep. 10 · Aug 27, 2025

Kosterina’s Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations

Samuel Davel

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Purple’s Jason Bertrand on AI SEO: Their 6-Month Traffic Growth Playbook

Ep. 9 · Jul 28, 2025

Purple’s Jason Bertrand on AI SEO: Their 6-Month Traffic Growth Playbook

Jason Bertrand

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Sarah Creal Beauty’s Tina Gu On How Smaller Strategics Drive Beauty M&A (Not Big Corps)

Ep. 8 · Jul 25, 2025

Sarah Creal Beauty’s Tina Gu On How Smaller Strategics Drive Beauty M&A (Not Big Corps)

Tina Gu

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Levels’ Ben Grynol on Building a Health Tech Brand with Zero Hard Selling

Ep. 7 · Jun 11, 2025

Levels’ Ben Grynol on Building a Health Tech Brand with Zero Hard Selling

Ben Grynol

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GR0 Co-founders on Becoming Brands’ Marketing Lifeline

Ep. 6 · May 28, 2025

GR0 Co-founders on Becoming Brands’ Marketing Lifeline

Jon Zacharias & Kevin Miller

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Wyze’s Logan Dunn on Managing Petabytes of Customer Data

Ep. 5 · May 14, 2025

Wyze’s Logan Dunn on Managing Petabytes of Customer Data

Logan Dunn

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Born Primitive’s Claire Strohl on Merging Brand Storytelling with Performance Marketing

Ep. 4 · Apr 16, 2025

Born Primitive’s Claire Strohl on Merging Brand Storytelling with Performance Marketing

Claire Strohl

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M13’s Brent Murri on Why Single Source of Truth Precedes AI Marketing Success

Ep. 3 · Apr 2, 2025

M13’s Brent Murri on Why Single Source of Truth Precedes AI Marketing Success

Brent Murri

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Building the Glossier Playbook: A Decade of D2C Marketing with Ali Weiss

Ep. 2 · Apr 2, 2025

Building the Glossier Playbook: A Decade of D2C Marketing with Ali Weiss

Ali Weiss

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Beyond the CDP: How Sonos and Ruggable Are Reimagining Their Tech Stacks

Ep. 1 · Oct 30, 2024

Beyond the CDP: How Sonos and Ruggable Are Reimagining Their Tech Stacks

JP Beeghly & Josh Maynard

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