From positioning to production

We turn brand ambition into brand momentum

Featured projects

A celebratory campaign for Sydney Fringe Festival

Strategy

Creative

Production

The Brand Hunch Lunch

Branding

Production

Creative

Creating a brand as fresh as My Muscle Chef's meals

Branding

Creative

Strategy

Expertise

We’re Chello, a brand and creative agency in Australia full of curious minds. We help ambitious scale-ups and established brands build and maintain the bridge between their brand truth and how it appears creatively.

Services

Research

  • Qualitative research
  • Quantitative research
  • Market research

Strategy

  • Brand strategy
  • Creative strategy
  • Content strategy

Branding

  • Visual identity
  • Verbal identity
  • Website design

Creative

  • Campaigns
  • Art direction
  • Design

Production

  • TVC/Video
  • 2D & 3D animation
  • Photography

Who we work with

‘I want Tiggo’ challenged the status quo for Chery. Previous global campaigns were focused on the function and style of our vehicles. We were impressed by Chello's refreshing approach to the launch of the Tiggo 7 Pro. This is a family SUV and we wanted to ensure this campaign reached young Australian families and we’re thrilled with the outcome.

Director of Brand and Communications

Chery Australia

They’ve involved and taken us on a journey so there are no surprises, everyone feels engaged and excited.

Chief Marketing Officer

Sapia.ai

They’ve nailed everything from the brand refresh to the website to the campaign creative.

Head of Sales & Marketing

Caleb & Brown

We worked with Chello on our rebrand in 2019, and were thrilled by their creative thinking and elevation of the brand. What really stood out to us during the pitch process, was how seamlessly Chello tied in our offering to a relevant cultural insight of the Sunday Scaries. This new era of campaign work gives us that same excited feeling, pushing us away from our competitors and taking us from strength to strength.

CEO and Co-founder

My Muscle Chef

Chello has worked tirelessly to demonstrate a deep understanding of the Shopify brand in the APAC region. We are very excited to see where the continued relationship takes our brand.

APAC Marketing Lead

Shopify

I like the fresh creative Chello brings to the table and how they work with us. They really paid attention to our briefs and the ideas we presented during our initial meetings, which helped them deliver strong campaign concepts. They brought a great perspective to our project. We’d definitely be happy to work with ​Chello again, giving them a little more leeway when it comes to delivering concepts.

Director of Marketing

ACON

Fresh from the FEED

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Commonly Asked Questions

We help brands define who they are, giving them confidence to build and sustain momentum through everything from research and strategy to content production and campaign rollouts.

As a full-service creative agency, we work across:

  • Brand strategy and identity
  • Campaign ideation and development
  • Motion, video and content production
  • And plenty more behind the scenes.

Whether you need a full rebrand or a one-off campaign, our goal is always to make an impact — creatively and commercially.

We sure do.

Our team handles editing, sound design, colour grading, animation, and motion graphics in-house. Whether it’s a single asset or a full suite of deliverables, we’ll make sure everything is polished and ready to roll.

From technology and finance to retail, education, and beyond, we’ve worked with brands across a wide range of industries. Whether you’re a scaleup looking to unlock growth or an established brand expanding into new markets, we’ll tailor our approach to fit your goals, audience, and ambition.

We always start with understanding: your brand, your goals, and your audience. From there, we move through:

  1. Strategy
  2. Concept development
  3. Creative execution.

Our process is collaborative, flexible, and built to deliver what matters, whether that’s a refreshed identity or a fully integrated campaign.

We don’t do fluff or filler — just sharp thinking, standout storytelling, and creativity that drives results. Our team thrives on curiosity and conversation, so we’ll always work with you to identify challenges and find the best solution to bring your brand to life.

The good kind. Like:

  • Clearer positioning
  • Stronger recognition
  • More consistency across channels
  • A brand your team understands and loves using

See our branding work in action, helping our clients connect with the right audience and scale with confidence.

Culture

Insight

One Cool Thing