Make Brands. Sell Products.
The European High-End Digital Asset Management for Product Content- and Brand Management
With CELUM, large and product-centric organisations can make their products stand out and brands understood and thrive.
Establish a true content supply chain to create and approve content, build a single source of truth to deliver any content anywhere to win on the digital shelf and tell your brand story - at scale. 25 years of experience, put to work in the most demanding scenarios in retail, manufacturing, and multi-brand environments.
Approve
Manage
Centralise with content hub, metadata, and AI tagging for speed and agility.
Share
Gain Insights
Organise, enrich and deliver digital assets in the most demanding scenarios
- Organise Millions of Assets for Thousands of Users
- Ingest and Manage Massive Amounts of Content at Once
- Approve and Process any Content – at Scale
One central, easy-to-use way to visually comment, review and approve any type of content
- Visual Feedback on Anything
- Briefing and Tasking for Content Workflows
- Get Everyone Involved – with Paper Trail
Provide high-performance, tailored content and excite your audiences
- User Experience above all – on any Device
- The most user-friendly frontend editor
- A Frontend for Every Audience
Save time and money by empowering your organisation – let teams create brand-safe ads, images, PDFs, and other documents
- From Social Banners to Product Sheets
- Total Brand Control
- Integrate Templates Into Tailored Frontends
Accelerate product time-to-market while ensuring content remains compliant and delivers maximum impact
- Decouple Content Creation From Managing Content
- Understand If the Required Content Is Available
- Deliver Content to Headless Commerce and Web Pages Alike
Let CELUM Content AI improve content discoverability and rights management
- AI Content Tagging and Localisation
- AI Driven Visual Content Recommendations
- Find People in Content Automatically to Streamline Rights Management
Understand audience behaviour and content performance through data-driven insights
- Understand Which Content Drives Results
- Personalised Content to Improve User Engagement
- Aggregate Content Analytics From Multiple Platforms
Centrally governed content everywhere – CELUM as the centrepiece of your content ecosystem
- Enterprise Application Integration – at Scale
- Deliver Assets to Any Content Destination
- Embeddable Content Experience Widgets
Our value propositions
Make Brands Understood and Thrive
Make Products Win on the Digital Shelf
True Enterprise-grade Scalability
CELUM’s largest customers each manage millions of assets and have an I/O volume of >250,000 assets per week and 50,000 active users in the system.
Above and Beyond Collaboration Capabilities
The most advanced collaboration, approval, review and task management functionalities of any DAM solution on the market.
Unique Multi-Frontend UI Strategy
Tailored frontends for any audience or use case. They come with an intuitive yet powerful page builder, to create stunning experiences without training.
Connect with the Tools you love
“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“
“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”
Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.
“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”
“CELUM Portals empower us to deliver customised content to stakeholders through multiple channels. Every day, our sales teams in 13 subsidiaries and 16,000 retailers worldwide profit from these benefits. This saves us valuable time and enhances our sales activities.”
With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.
With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.
Best decision
in the market
“Enterprises that must support
advanced DAM use cases,
especially related to commerce integration, social media
distribution and collaboration,
should consider CELUM.”
Market Guide Digital Asset Management
Unlock the power of your content today.
Simplify workflows, reduce errors, and spend more time with your team working on the next big thing.
