<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Cascade Agency]]></title><description><![CDATA[We are an acclaimed integrated brand marketing and PR agency for startups, small businesses and companies in brand transition.  
]]></description><link>https://www.cascadecomms.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 26 Apr 2026 22:50:49 GMT</lastBuildDate><atom:link href="https://www.cascadecomms.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[5 Signs Your Family Business Brand Is Working Against You]]></title><description><![CDATA[5 Signs Your Family Business Brand Is Working Against You]]></description><link>https://www.cascadecomms.com/post/5-signs-your-family-business-brand-is-working-against-you</link><guid isPermaLink="false">69b6f074b77817bc0c9d6c2c</guid><category><![CDATA[Startup, Small Enterprise Branding]]></category><category><![CDATA[Family Business Rebranding]]></category><pubDate>Sun, 15 Mar 2026 18:08:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_76b0ecafd8594b15932dcd240610aec9~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[You Acquired the Business. Here's Why a Rebrand Can't Wait.]]></title><description><![CDATA[You Acquired the Business. Here's Why a Rebrand Can't Wait.]]></description><link>https://www.cascadecomms.com/post/post-acquisition-branding-why-rebrand-after-buying-a-business</link><guid isPermaLink="false">69b6eb0189a8b6113a166136</guid><category><![CDATA[Startup, Small Enterprise Branding]]></category><category><![CDATA[Family Business Rebranding]]></category><pubDate>Sun, 15 Mar 2026 17:45:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_0c3e8b0a2cf54ba6a0cacb526fcf1e0d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[You Took Over the Family Business. Now Take Over the Brand for The Next Generation.]]></title><description><![CDATA[The brand your family built was built for a different era, a different leader, and a different chapter. Yours is just beginning.]]></description><link>https://www.cascadecomms.com/post/family-business-rebrand-next-generation-leadership</link><guid isPermaLink="false">69b6e2665a996f5d6694fa81</guid><category><![CDATA[Startup, Small Enterprise Branding]]></category><category><![CDATA[Website Design - Small Business]]></category><category><![CDATA[Family Business Rebranding]]></category><pubDate>Sun, 15 Mar 2026 17:20:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_4838141bb59544cc9d4471eee5275d6b~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jennifer Fortney</dc:creator></item><item><title><![CDATA[PR for Startups: Why Human-Interest Stories Are More Newsworthy]]></title><description><![CDATA[Startup PR: What makes a story truly newsworthy for media.]]></description><link>https://www.cascadecomms.com/post/pr-for-startups-why-human-interest-are-more-newsworthy</link><guid isPermaLink="false">68a61e3b0937a192ff94f33b</guid><category><![CDATA[Public Relations (PR) for Startups]]></category><category><![CDATA[Food & Beverage PR & Marketing]]></category><category><![CDATA[PR for Pet Brand Startups]]></category><category><![CDATA[Startup Funding]]></category><category><![CDATA[PR for Small Business & Enterprise]]></category><pubDate>Sat, 26 Jul 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_1c981f2b105f45f0b1af4c785a8fa074~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[Building Thought Leadership: How Startup Founders Can Become Industry Experts]]></title><description><![CDATA[How to become an industry expert through thought leadership, articles and speaking.]]></description><link>https://www.cascadecomms.com/post/building-thought-leadership-how-startup-founders-can-become-industry-experts</link><guid isPermaLink="false">68a606405d6422f6577635e5</guid><category><![CDATA[Public Relations (PR) for Startups]]></category><category><![CDATA[Food & Beverage PR & Marketing]]></category><category><![CDATA[PR for Pet Brand Startups]]></category><category><![CDATA[PR for Small Business & Enterprise]]></category><category><![CDATA[Thought Leadership]]></category><pubDate>Wed, 25 Jun 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_b2b221a47533474cbde2fb26385d9af6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[Influencer Marketing for Small Businesses Made Easy: Micro and Nano-Influencer Strategies That Actually Work]]></title><description><![CDATA[Influencer Marketing for Small Businesses Made Easy: Micro and Nano-Influencer Strategies That Actually Work]]></description><link>https://www.cascadecomms.com/post/influencer-marketing-for-small-businesses-made-easy-micro-and-nano-influencer-strategies-that-actua</link><guid isPermaLink="false">684b842388bdb614ca786ee6</guid><category><![CDATA[Influencer & Affiliate Marketing]]></category><category><![CDATA[Marketing Brands with Purpose]]></category><category><![CDATA[PR for Social Impact Brands]]></category><category><![CDATA[PR for Pet Brand Startups]]></category><category><![CDATA[Food & Beverage PR & Marketing]]></category><category><![CDATA[Public Relations (PR) for Startups]]></category><pubDate>Thu, 22 May 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_dd9ffc70b8644a41bbe10314af9ba559~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[2025 PR &#38; Marketing Trends Every Small Business CEOs Needs to Know]]></title><description><![CDATA[2025 PR &#38; Marketing Trends Every Small Business CEOs Needs to Know]]></description><link>https://www.cascadecomms.com/post/2025-pr-marketing-trends-every-small-business-ceos-needs-to-know</link><guid isPermaLink="false">684b72e65a220fb2404faf3d</guid><category><![CDATA[Public Relations (PR) for Startups]]></category><category><![CDATA[PR Industry & Strategy Trends]]></category><pubDate>Wed, 07 May 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ecc3a28be59b4bf5ae5b5838a05f0af2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Communications</dc:creator></item><item><title><![CDATA[The Startup Brand Story Strategy: How to Craft a Narrative That Attracts Investors and Customers]]></title><description><![CDATA[The Startup Brand Story Strategy: How to Craft a Narrative That Attracts Investors and Customers]]></description><link>https://www.cascadecomms.com/post/the-startup-brand-story-strategy-how-to-craft-a-narrative-that-attracts-investors-and-customers</link><guid isPermaLink="false">684b642d88bdb614ca7818dc</guid><category><![CDATA[Public Relations (PR) for Startups]]></category><category><![CDATA[Food & Beverage PR & Marketing]]></category><category><![CDATA[PR for Pet Brand Startups]]></category><category><![CDATA[PR for Social Impact Brands]]></category><pubDate>Sat, 26 Apr 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_4e0402933b4c453f85354c373b86c556~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[PR Industry Trends for 2025: What Startup Founders and Small Business CEOs Need to Know]]></title><description><![CDATA[PR for Startups and Small Businesses: Key industry trends for 2025 and beyond for the best PR strategy]]></description><link>https://www.cascadecomms.com/post/pr-industry-trends-for-2025-what-startup-founders-and-small-business-ceos-need-to-know</link><guid isPermaLink="false">682500244e915e51d966d021</guid><category><![CDATA[Public Relations (PR) for Startups]]></category><category><![CDATA[PR Industry & Strategy Trends]]></category><pubDate>Wed, 09 Apr 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_635e083d259a4f18a212839f60b2918a~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Communications</dc:creator></item><item><title><![CDATA[AI In PR: Why it Will Never Replace a PR Agency]]></title><description><![CDATA[AI In Public Relations: Why it Will Never Replace a PR Agency]]></description><link>https://www.cascadecomms.com/post/ai-in-pr-why-it-will-never-replace-a-pr-agency</link><guid isPermaLink="false">67d1fd7eae39fd11e97036d7</guid><category><![CDATA[PR Industry & Strategy Trends]]></category><pubDate>Wed, 05 Mar 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5834c13670304d0b92d43106194caf49.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[Top Free &#38; Most Affordable Marketing Tools for Small Businesses]]></title><description><![CDATA[Top Free &#38; Most Affordable Marketing Tools for Small Businesses]]></description><link>https://www.cascadecomms.com/post/top-free-most-affordable-marketing-tools-for-small-businesses</link><guid isPermaLink="false">679a675559097f7cb699362c</guid><category><![CDATA[Top Marketing Tools]]></category><pubDate>Wed, 29 Jan 2025 17:42:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_a7994ecdc74747bd8226ff28200205f5~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[Why Is Public Relations So Expensive? And Why It’s Worth Every Penny.]]></title><description><![CDATA[Why Is Public Relations So Expensive? Learn Why It’s Worth Every Penny.]]></description><link>https://www.cascadecomms.com/post/why-is-public-relations-so-expensive-and-why-it-s-worth-every-penny</link><guid isPermaLink="false">678aa0fd5e293231a975d5ee</guid><category><![CDATA[Public Relations (PR) for Startups]]></category><pubDate>Fri, 17 Jan 2025 18:37:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_1832e44eab974002b99dad692e0c43ca~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jennifer Fortney</dc:creator></item><item><title><![CDATA[This PR Agency Doesn’t Take on Every Business That Comes to Us, And Here’s Why]]></title><description><![CDATA[As a PR agency for startups and small businesses, we don't take on every client, and here's why.]]></description><link>https://www.cascadecomms.com/post/this-pr-agency-doesn-t-take-on-every-business-that-comes-to-us-and-here-s-why</link><guid isPermaLink="false">678a8fa571aec67eaef2372c</guid><pubDate>Tue, 14 Jan 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09e9e6bcb6d68de5b1bb798a05af0b59.jpg/v1/fit/w_1000,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jennifer Fortney</dc:creator></item><item><title><![CDATA[Affiliate PR: This is Why Affiliate Links Are a Must for Fashion Brand PR Strategy]]></title><description><![CDATA[This is why every fashion brand must use affiliate links for PR and audience engagement]]></description><link>https://www.cascadecomms.com/post/this-is-why-affiliate-links-are-a-must-for-fashion-brand-pr-strategy</link><guid isPermaLink="false">67819690bd19dfa48b0a7d5b</guid><category><![CDATA[PR Industry & Strategy Trends]]></category><category><![CDATA[Public Relations (PR) for Startups]]></category><pubDate>Fri, 10 Jan 2025 21:58:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ac706_8fe59953ae2b44a3bdb1d5fee3d7568c~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[Rethinking PR Strategy for an Evolving Media Environment in 2025: 10 Strategic Tactics]]></title><description><![CDATA[Rethinking PR Strategy for an Evolving Media Environment in 2025: 10 Strategic Tactics]]></description><link>https://www.cascadecomms.com/post/rethinking-pr-strategy-for-an-evolving-media-environment-in-2025-10-strategic-tactics</link><guid isPermaLink="false">67818d5d88ddf98ba8151758</guid><category><![CDATA[PR Industry & Strategy Trends]]></category><category><![CDATA[Public Relations (PR) for Startups]]></category><pubDate>Fri, 03 Jan 2025 21:22:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_7c16d1ab2b5a4ec89b2c1d0314495daa~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[Why is My Company Not Getting PR Coverage? The Current State of Media in the U.S. and Its Impact on Public Relations]]></title><description><![CDATA[The media industry is in major flux. Companies need to rethink what PR is and how it works. Expert PR tips for startups and small business.]]></description><link>https://www.cascadecomms.com/post/why-is-my-company-not-getting-pr-coverage-the-current-state-of-media-in-the-u-s-and-its-impact-on</link><guid isPermaLink="false">676f1ebde7cfced28eea8e0e</guid><category><![CDATA[Public Relations (PR) for Startups]]></category><pubDate>Fri, 27 Dec 2024 21:48:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_65b06b08297f4635a56a2a379c2e49bd~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jennifer Fortney</dc:creator></item><item><title><![CDATA[PR Strategy: The Future of PR in a Changing Media Landscape]]></title><description><![CDATA[What is digital PR? How can I increase my product's visibility online? This is what PR is today and it's future.]]></description><link>https://www.cascadecomms.com/post/the-future-of-pr-in-a-changing-media-landscape</link><guid isPermaLink="false">66c399cea93f676c397ec22a</guid><category><![CDATA[PR Industry & Strategy Trends]]></category><category><![CDATA[Public Relations (PR) for Startups]]></category><pubDate>Mon, 19 Aug 2024 19:34:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ac706_758e9e7f0b6c48f98ba018ab2adda6a0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Communications</dc:creator></item><item><title><![CDATA[How Mastering Public Speaking Can Propel Small Business Growth]]></title><description><![CDATA[Tips on how public speaking can grow your small business.]]></description><link>https://www.cascadecomms.com/post/how-mastering-public-speaking-can-propel-small-business-growth</link><guid isPermaLink="false">66a29b3506e27528c6f14ec2</guid><pubDate>Thu, 25 Jul 2024 18:49:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ac706_99b6595a91a043a7abf4522428da0b22~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cascade Team</dc:creator></item><item><title><![CDATA[Top Startup Funding Opportunities for Female-led Businesses]]></title><description><![CDATA[Finding funding as a female entrepreneur, startup founder or business owner may be easier than you think. Here is a list of funding opps.]]></description><link>https://www.cascadecomms.com/post/best-startup-funding-female-led-startups-and-small-businesses</link><guid isPermaLink="false">665a2f32fe942494242324a2</guid><category><![CDATA[Startup Funding]]></category><pubDate>Fri, 31 May 2024 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ac706_9ccda18f6fda439c95305d54088cf31b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jennifer Fortney</dc:creator></item><item><title><![CDATA[Product Launch: How to Launch a New Beverage Trend That Sets a Market on Fire]]></title><description><![CDATA[How to Launch a New Beverage Trend That Sets a Market on Fire]]></description><link>https://www.cascadecomms.com/post/how-to-launch-a-new-beverage-trend-that-sets-a-market-on-fire</link><guid isPermaLink="false">663009fa499f19e895427b97</guid><category><![CDATA[Food & Beverage PR & Marketing]]></category><category><![CDATA[Restaurant PR - Chicago]]></category><pubDate>Mon, 29 Apr 2024 21:12:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ac706_ca4a31a0f19886369ccb58f25d863da4.jpg/v1/fit/w_307,h_362,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jennifer Fortney</dc:creator></item></channel></rss>