PR, Design & Marketing for
Search, Discovery & Experience
An integrated brand marketing agency for startups, small enterprises and companies in leadership transition that want to stand out in the market through an innovative model built for credibility, visibility & growth, and the next generation of your company.
Through Cascade360, we tell your brand story and craft the experiences that turn the right audience into loyal customers. PR, design, web, content, SEO, video — one integrated marketing agency that transforms your business. From launch, growth, generational acquisitional transition we have you covered.
25+
YEARS OF PR & INTEGRATED MARKETING
360°
FULLY INTEGRATED APPROACH
Acclaimed
FINALIST: CONSUMER PRODUCT LAUNCH OF THE YEAR
CASCADE · EST. 2001
Household brand strategy.
Boutique attention.
Experience with the world's most recognized brands
WHO WE WORK WITH
Built for businesses
at pivotal moments.
Whether you're launching something new, scaling something proven, or evolving an inherited or acquired business — we know exactly what you need and how to get there.
Launch-Stage Startups
You've built something worth talking about. Now the world needs to know it exists. We create the brand foundation, media presence, and digital footprint that turns a launch into a movement.
Brand identity from zero to launch-ready
Media strategy that builds instant credibility
SEO and content for long-term discovery
Investor-ready positioning and story
Growth-Stage Businesses
You've proven the model. Now you need to scale the brand to match the business. We amplify what's working, close the gaps, and build the marketing infrastructure for serious growth.
Brand audit and strategic refresh
PR campaigns that move markets
Content and SEO for compounding returns
Integrated campaigns across every channel
Generational Transition
You're stepping into a legacy — or writing a completely new chapter. The brand your family built was built for a different era. We help you honor the foundation while making it unmistakably yours with post-acquisition rebrand strategy agency
Second-generation rebrand & transformation
Post-acquisition rebrand strategy
Leadership transition communications
New vision, audience, and market position
Industries Served
OUR MODEL
Cascade360°
Our proprietary model takes a complete view of your business, market, and audience — then builds an integrated strategy where every channel works in concert. No siloed tactics. No wasted effort. One coordinated story, told everywhere it matters because PR alone isn't enough.
Brand & Design
Identity, packaging, and visual systems built to position you to win.
Website & SEO
Brand-first Wix websites built to rank, convert, and tell your story.
Video & Photography
Visual assets that bring your story to life across media, web, and social.
PR & Media Relations
Story strategy and media campaigns that generate credibility and coverage.
Content Strategy
Ongoing storytelling that builds authority and drives compounding traffic.
Social Media Strategy
Audience strategy and content systems that build real community.
WHY CASCADE
You need more than
a press release.
You need a strategy.
Most agencies pick a lane. We connect every channel into a single, compounding brand story that builds credibility, drives search discovery, revitalizes legacy brands and converts the right audience into loyal clients.
01
Veterans, not interns, on your account
Every person working your campaign brings 20+ years of real agency, newsroom, and brand experience — not someone learning on your dime.
02
Boutique attention on household-name strategy
We give you the strategic thinking of a global agency with the personal investment of a trusted partner who picks up when you call.
03
Built for how people find & engage with you today
Search, social, AI discovery, and editorial media — we build campaigns that work across every channel your buyers use to find solutions.
Integrated from day one
Sure we can run PR only campaigns. But PR alone doesn't drive sales. Design alone doesn't get you found. We build everything as one connected strategy so each piece amplifies the others.
Search & AI discovery-first
Today's buyers discover brands through search engines and AI tools. We build your story to be found by both — now and as discovery continues to evolve.
Long-term partners, not project vendors
We become part of your team — knowing your industry, your goals, your audience — and staying invested in your growth long after launch.
SERVICES
Every tool.
One strategy.
Sure, we can rock your needs based on our menu of services, however we can really set you on fire with a campaign where PR, design, SEO, content, and video and more work together from day one.
01
Brand & Design
Logo, identity systems, and brand voice that make your company impossible to confuse with anyone else — and impossible to forget.
04
Content Strategy
Ongoing editorial content that builds authority, feeds search algorithms, and gives your audience a reason to keep coming back.
02
PR & Media Relations
Story strategy, media pitching, sampling programs, and expert positioning that get you in front of the audiences and outlets that matter.
05
Video & Photography
Visual storytelling assets that give media, social, and your website the compelling visuals they need to capture and hold attention.
03
Website & SEO
Brand-first websites on Wix built to rank, convert, and tell your story — with SEO infrastructure for human and AI discovery alike.
06
Social Media Strategy
Audience-first social strategy and content systems that build real community, drive engagement, and connect to your broader goals.
INDUSTRY EXPERTISE
"There are few industries
we haven't played in."
Jennifer Fortney, Founder
Arts & Entertainment, Film
Associations & Nonprofits
Baby & Child
B2B Software & Services
Consumer Tech & Wearables
Food, Restaurant & Beverage, Alcohol
Eco-Friendly & Sustainability
Fashion & Lifestyle
Home & Lifestyle
Outdoor & Recreation
Pet Products
Special Events & Music, Concerts
Travel & Tourism
Venture Capital
Generational Transition
Family Business
2001
Founded in Chicago — still here, still leading the industry
Billions
Of media impressions generated for clients worldwide
100s
Of startups, small enterprises and franchise launched and grown
OUR TRACK RECORD
Numbers that tell
the real story.
20+
Cover stories in WSJ, USA Today & major national outlets
Millions
Revenue generated for pre-revenue startup clients in under 2 years
25+yrs
Of integrated PR and marketing expertise
Increased
Major increases in website traffic, views, form submissions and engagment
"Jennifer and Cascade are very professional and everything they do exceeds my expectations.
The new branding and website is already getting traffic and we love its look and feel. Cascade is highly professional and accommodating, they're invested in building a productive and positive relationship. Their expertise and personable approach earned them favorable referrals."
Child Development Product Inventor
MEET THE FOUNDER
Jennifer Fortney,
Founder
PR & INTEGRATED MARKETING STRATEGIST • AUTHOR • SPEAKER
With 25+ years across Fortune 1000 brands, global PR agencies, world class sports teams, and the broadcast newsroom, Jennifer built Cascade with a singular belief: that great storytelling is the most powerful business growth tool in existence. From Jim Beam and launching the Appletini and Maytag to hundreds of startups and small enterprises around the world, she has generated billions of media impressions, developed and consulted brands and turned brand stories into market share through design, story, experience and Search & Discovery.
THE CASCADE EFFECT
Insights worth
reading.
Expert thinking on PR, brand strategy, and what it takes to grow a business in today's market. Explore more expert marketing insight here.
NEW FROM JENNIFER FORTNEY
Be a Media Magnet:
A Bootstrapper's Guide to PR
Ever wonder how so many small businesses and startups attract media attention? This book solves the mystery of PR — written by a former journalist and acclaimed PR veteran who has secured billions of impressions for clients. Learn the strategies that generate real coverage, build lasting credibility, and grow your business.
Get the latest PR &
marketing intelligence.
Expert insights on PR, brand strategy, digital marketing, and what's actually working for growing businesses right now.