Careful Industries is an inclusive innovation studio.
Our mission is to make technology work for 8 billion people, not 8 billionaires.
We do research, policy development, and training.
Understand the impacts of tech and AI
Use our free Careful Consequence Check to work through the impacts of tech that you’re building, buying and adopting
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We Work With
“Working with Rachel and Careful Industries has been wonderful! They have creatively guided JRF through a process of developing AI internal guidelines, designing a process that allowed for broad engagement from staff as well as deep, critical thinking. Rachel is an expert facilitator who easily translates technical terms to lay audiences and creates positive spaces for exploration and challenge.”
Yasmin Ibison, Joseph Rowntree Foundation
Reports and Insight
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AI In The Street
How local communities make sense of AI
New report with the University of Warwick, University of Edinburgh and Leverhulme Centre for Future Intelligence identifying gaps between the public experience of AI and UK public policy
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Digital Identity in the UK
The role of digital ID could both reflect and shape the kind of country we are and will become.
A rapid response study undertaken during summer 2024, drawing together a map of known Government digital identity initiatives with the results of nationally representative public polling.
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From Hype to Hope
How Networked Neighbourhoods can make innovation work for everyone.
The UK’s innovation future does not have to trickle down from “supercharged high potential clusters”. This Green Paper, commissioned by Phoenix Court, explores how a neighbourhood-scale approach to innovation can inspire a culture shift across the UK.
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Stewarding Meaningful Innovation
Engineering and stewardship for a sustainable, inclusive economy.
This foresight report for the Royal Academy of Engineering examines the role of engineering in solving complex, “superwicked” problems.
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Meeting Young People Where They Are
Towards a new model of essential digital support for young people
Young people might be considered ‘digital natives’ - having grown up entirely in the digital age - but that doesn’t mean they can easily navigate digital services and find the support they need online.
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Tech for Today - and for Tomorrow
Everyone across Britain needs to share in the opportunities that new technologies create.
Tech for Today, a new report from Careful Trouble, outlines why a new government must prioritise practical delivery that delivers real benefits today, for all of us.
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The Networked Shift
A creative industries foresight study, exploring the impact of digital culture and technologies on the creative industries. Identify three sticking points that create barriers to innovation.
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All Reports and Projects
A full list of Careful Industries and Promising Trouble’s reports and papers work from 2020-now.
Including insight in to AI governance and ethics, digital inclusion, community tech innovation and inclusive foresight practices.
Our Values
Care is the organising principle for everything we do: care for and about people and the planet, combined with a rigorous and diligent approach to investigating uncertainty.
We are constantly learning, always curious, and strive to be inclusive and accepting.
We champion patient innovation, inclusive growth, and feminism for the 99%.
We are wayfinders not competitors.
“Living successfully in a world of systems requires more of us than our ability to calculate. It requires our full humanity – our rationality, our ability to sort out truth from falsehood, our intuition, our compassion, our vision, and our morality.”
Careful Industries Merchandise
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Just Enough Internet Merch Bundle
A tote bag, a tea towel, and some stickers.
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FOMO is Not a Strategy Stickers
Fear of missing out isn't a strategic decision, and sometimes it's useful to have a sticker on your laptop to remind people of that.
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People Powered Tech
An oversized black t-shirt with a very simple, democratic demand on the front. Ideal for policy meetings.