Electronic Arts launches new in-game advertising platform for global brands
Visa, State Farm, Red Bull and more have signed on as EA opens its 120-million-player ecosystem to native ad integrations.
How Nike, Pepsi, Michelob Ultra and others celebrated the Knicks’ NBA Finals win
The team’s first title win in 53 years had brand marketers bringing their A-game.
The World Cup’s American rebrand: Why the best marketing isn’t marketing
International soccer fans are turning raw culture shock into viral joy, proving that the best branding cannot be manufactured.
John Wren: ‘Pace of change is unlike anything we have seen before’
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.
Chris Beresford-Hill: BBDO global CCO happy to head for the fast track
BBDO's global chief creative officer says that he and Nancy Reyes, his friend and global CEO of the agency, have no desire to stop and figure it out, instead they both want to run.
How Country Crock turned a movie cameo into a social campaign
The brand made several appearances in ‘The Breadwinner.’
WPP names group chief strategy officer
Role leads long-term strategy and corporate development opportunities.
American stars 'n' cars: Jeep and Scout Motors launch patriotic new spots
With the World Cup and America250 aligning, the car brands are proud to be American.
Advil, former USMNT star Jozy Altidore revise ‘no pain, no gain’ adage
Ahead of the start of the 2026 FIFA World Cup, the Haleon brand hosted an in-person activation in New York on Wednesday to unveil its Rewriting Pain initiative.
The Social Skinny: SpaceX commences public trading; DoorDash introduces AI chatbot
A weekly roundup of app and tech news.
Egg-citing innovation: A backseat chat in Egglife’s ‘Protein My Ride’ car
In a video interview, the egg white-focused brand’s CMO called shotgun to discuss the campaign with PRWeek.
MORE NEWS
The week’s league and sports marketing news.
Movers & Shakers: Decked, Hello Kitty, Mac Cosmetics and more
This week’s agency news, people on the move and brand buzz.
Truly renames Hoboken ‘Believe, USA’ as World Cup kicks off
The hard seltzer brand partners with US Soccer to launch a pop-up hub and fan experience in New Jersey.
Tropicana wakes up a sleepy jungle in colorful new campaign
Fig unites the legacy brand’s full lineup in a lush animated world to reinvigorate a softening juice category.
Gordon Ramsay crashes kitchens in new Uber Eats World Cup campaign
Global spots from Mother feature the celebrity chef stopping home cooks to keep eyes on the matches.
Tom Holland, Chase Sapphire team up around Bero shandy launch
Droga5 creates an integrated campaign leaning into the actor’s latest role as a non-alcoholic beer brand cofounder.
D&G’s creative technology department: The ‘connective tissue’ between storytelling and tech
EXCLUSIVE: The agency appointed Antonio Marcato as MD to lead the specialized unit.
