From Olympic vlogs to behind-the-scenes training content, athletes are turning social platforms into media channels — and giving brands new ways to reach fans.

Ahead of International Women’s Day, the initiative will partner with national organizations to address health disparities affecting women and girls across Canada.

The five-part YouTube series shows how kitchens can be built on any budget, with expert tips, creative designs and renovation advice.

The latest trends, creator moves and platform updates marketers need to know.

It is the publisher’s largest campaign since 2019, and its first with new agency partner VML Canada.

An external force could yet shape WPP’s destiny before the end of Elevate28.

“We’re building to a crescendo for the tournament,” said the bank's top marketer, Catherine Roche.

Optimized influencer campaigns are now delivering up to $18 for every $1 spent—well above the industry average of $5.78—according to Ogilvy’s 2026 Influencer Trends Report.

The campaign brings the brand’s iconic “Worth It” sweater — worn by celebrities — to Canadians through pop-ups at the Toronto Eaton Centre and Montréal Eaton Centre.

Courage transforms parenting tension into a creative push for attendance, highlighting the payoff of a day well-spent at the Museum.

On International Women's Day, Meghan Kraemer offers her perspective: The system was never built for mothers, so we’re creating our own.

Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

Why authenticity is the secret sauce: A&W seizes on a cultural moment as the Big Arch promo video becomes a cautionary social media tale.

The campaign from Mekanism positions the casual dining chain as an alternative to fast food, with lunch available in 20 minutes.

The move bolsters Salt’s "Agentic AI" capabilities and CRM architecture.

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

Most recently at MLSE, Staikos was named one of Canada’s Most Powerful Women in 2022.

The group, Local Independent Television Stations, says Meta is using “workarounds, copycat content, and AI-generated material that mimics legitimate journalism” to continue presenting news and information.