Custom Post Types with Advanced Filtering
We structured the site around multiple custom post types with filtering and taxonomy logic, allowing Zight’s team to manage complex content (like features, blog posts, and resources) in a streamlined way.
Integrated Media Conversion Tool Pages
We built out dedicated landing pages for Zight’s media conversion tools to support SEO, engagement, and customer acquisition efforts, blending development with marketing needs.
Single Sign-On Integration
We implemented SSO functionality to simplify user authentication across Zight’s platform and website, supporting a smoother experience for logged-in users.
Google Tag Manager Setup for Smarter Analytics
We configured Google Tag Manager across the rebuilt site, giving Zight’s marketing and analytics teams the flexibility to manage scripts and track user behavior without needing constant dev input.
Bringing Flexibility and Functionality to Zight.com
We led a full rebuild of Zight.com using WordPress, creating a foundation that’s more flexible, scalable, and easier to manage. The new site includes a system of custom post types designed to support Zight’s growing library of features, tools, and marketing content.
Beyond the CMS architecture, we set up Google Tag Manager to give their team better visibility into user behavior and campaign performance. We also built out dedicated pages for Zight’s media conversion tools and implemented filtering capabilities to help users navigate structured content more efficiently.
To improve the user experience for logged-in visitors, we integrated single sign-on (SSO) functionality, allowing users to move more seamlessly between Zight’s platform and its marketing site.
This project gave Zight a more robust and maintainable web platform, with built-in flexibility for both technical and non-technical teams.
Wondering if BUILT is what your business needs?
Reach out to us today to talk through your goals and see if fractional development makes sense for you.