About Build Your Firm

Founded by an Accountant

Build Your Firm (BYF) was founded by a practicing CPA, Allan Ratafia and marketer, Hugh Duffy in 2003. The insights that we teach and tools that we develop are uniquely designed for accounting practitioners, which makes us very different from all of the rest.

Our Story

BYF started as a continuing education provider (CPE) teaching our marketing system in hotels around the country in 2003. The marketing system that we taught was delivered in a do-it-yourself manner as we did not have the staff to provide this for accounting firms. At the end of our two day workshops, accountants would ask us to manage the marketing for them (not what we expected). Given the demand, we started to provide lead generation and website development for accounting firms and this has become the core of our business today.

Our Approach

Everything that BYF develops and recommends must have a return on investment (ROI) from the practicing accountants perspective. Our no B.S. approach is designed to help you generate superior leads, operate a practice with a balanced lifestyle, operate at higher profit margins than the accounting industry and command a higher multiple when you ultimately sell your practice. Our marketing growth platform is superior to other providers and the reason many accountants stay with us for over twenty years.

Unique aspects of our marketing growth system are:

We are proud to be the first at many things:

• Unsurpassed Lead Generation
• Reputation Management done for you and done right
• Top notch SEO and AI Search
• Local Search excellence
• Industry best niche development system (45+ niches)
• Often, we manage the marketing for you

Our marketing system is designed to help you work smarter, not harder.

And, we encourage our clients to provide us with feedback so we can improve our services and tools over time.