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LIV Golf’s Reality Check Signals a New Phase for Golf
As new funding questions surface, LIV’s model is shifting from disruption to proof
 • David Skilling
The Masters: Why the Green Jacket Still Stands Apart in Modern Sport
Augusta’s refusal to adapt is what keeps it ahead in a sports culture driven by exposure.
 • David Skilling
Golf Is Obsessed With Marginal Gains: Shinzo Tamura Is Bringing That Thinking to Vision
As golf’s equipment culture becomes increasingly specialised, eyewear is starting to be treated as part of performance rather than an afterthought.
 • David Skilling
The $1.1 B Topgolf Sale Marks a Major Reset for Callaway Golf Company
A bold retreat from entertainment for one of golf's leading brands.
 • David Skilling
Golf at Altitude: Playing The Rise in the Okanagan
A course that swaps predictability for theatre, with views so good they almost distract you from the punishment.
 • David Skilling
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Ryder Cup Money: Does $200k for U.S. Players Tarnish The Purity?
Bethpage Black hosts the first Ryder Cup where American players are directly paid, sparking questions about charity, pride, and the meaning of national…
 • David Skilling
Amazon At Augusta: The Masters Opens Its Gates to Streaming
The 2026 Masters will add four hours of Amazon Prime Video broadcast, lifting total coverage to 27 hours.
 • David Skilling
The Ryder Cup: More Than a Tournament
From Rome to the return clash in America, the Ryder Cup is more than golf, it’s culture, rivalry, and identity colliding every two years.
 • David Skilling
Hypegolf Clubhouse Returns to New York: A Place of Style, Sport, and Connection
For its fifth anniversary, the golf culture platform transforms Manhattan into a month-long hub blending fashion, performance, and community.
 • David Skilling
Golf’s Spoiler Alert: Will Predictive Shot Tracing Kill the Drama or Redefine It?
As the PGA Tour rolls out smart-trace tech powered by drone AR and predictive analytics, fans are split, is this innovation enhancing golf’s story or…
 • David Skilling
Golf Pushes Further into the Music Business
From Drake's OVO collection to Bieber’s golfing premieres, the music world is making golf its stage.
 • David Skilling
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