M. Reali-Elliott has spent over 15 years marketing digital technologies and is a self-professed data center nerd. She holds degrees in Marketing, Economics, and Psychology from the University of Central Florida. Leaning on her industry experience, she is adept at mission critical marketing, branding, and messaging. To this effort, she contributed to "Greener Data," a multi-author, visionary book that features the voices, stories, and perspectives of leading decision-makers in the data center and network infrastructure industry to share timely insights that inspire positive change towards sustainability.

Her background in communications has accelerated her work in developing strategic messaging and content, media relations, and public speaking. Over several years, she has led many employee resource groups, spoken on a variety of Diversity and Inclusion sub-topics, and is a champion for diverse outreach and empowerment. This will be the subject of future works she has in production.

Additionally, M. Reali-Elliott is a creative nonfiction writer who uses authentic and enlivening stories to inspire the younger generations to go after their adventures, dreams, and passions, while remaining on a solid ethical ground motivated by all things good, true, and beautiful. Her first published work, "Summer 20XX," was published in March, 2019 and tells the true story of how her change in career propelled her busy family's journey to squeeze every drop of sunshine and joy from a summer spent together while learning to be spontaneous and embrace the challenges that life threw their way. She is also planning to release a children’s book in the fall of 2022 that was co-authored with one of her sons.

As one of the most influential women in marketing for the telecom and data center industries globally, Jaymie Scotto Cutaia founded Jaymie Scotto & Associates (JSA), an award-winning, industry-focused public relations, marketing and event planning firm, in 2005. Throughout this time, JSA has represented hundreds of brands in thousands of meaningful campaigns and headlines, impacting change and connectivity.

As Founder and CEO of JSA, Jaymie oversees all aspects of company activities and operations, including finance, marketing, public relations, events, advisory board management and product execution. Jaymie has a broad range of experience in marketing domestic and international telecom, data center and technology companies, both public and private, and offers a journalistic view on strategic content writing.

As part of her work at JSA, Jaymie has also created and deployed multiple news and networking channels for the data center and telecom industries, including: GreenerData.net, to promote the industry's sustainability success stories; the Women’s Speaking Initiative (WSI), to encourage more diverse voices in the industry’s conference panels and keynotes; executive portals for direct, industry-specific social networking and 24/7 one-on-one meeting management; educational events and virtual roundtables for decision makers to collaborate on trending topics and opportunities in our industry; industry blog attracting over 250K+ readers; newsletter and end of week email subscriptions totaling 28K+; JSA TV and JSA Podcasts to encourage additional coverage by leveraging popular channels such as iHeartRadio, iTunes, Spotify, YouTube and more.

Prior to founding JSA, Jaymie was the Director of Marketing and Public Relations for Telx, the premier operator of colocation and interconnection facilities in the US. Jaymie contributed a creative approach to marketing business strategies and a journalistic understanding of networking and media research on all matters of event planning, marketing and PR for the company.

Prior to Telx, Jaymie worked as a news producer for MSNBC, a 24-hour, national news organization. Recognizing and encouraging her writing skills, MSNBC supported her story writing and research efforts into global headlines, including her Emmy-award winning coverage of the terror attacks on September 11th.

In December 2021, Jaymie invited 24 industry thought leaders to contribute a chapter to her book Greener Data, Actionable Insights from Industry Leaders. The result is an Amazon best-selling, multi-author book, published on Earth Day, April 22, 2022, providing real-time examples on reducing carbon emissions and inspiring positive change and sustainability in our data centers and the digital infrastructure empowering most businesses today.

In October 2021, Jaymie became a co-author of the book entitled The X Factor; The Spiritual Secrets Behind Successful Executives & Entrepreneurs. Jaymie dedicated her chapter to her 1-year-old daughter Ava Capri, offering guidance and support, practices and habits that have best served Jaymie over the years leading JSA with faith, heart and purpose.

As a long-time member of the Forbes Agency Council, Jaymie is a monthly contributor to Forbes. Jaymie is also an Ambassador to Telecoms Sans Frontieres (TSF), an international, non-profit, non-government organization that uses telecommunications and technology to advance humanitarian goals. As owner of JSA, Jaymie is also a member of National Association of Women Business Owners (NAWBO). Previously Jaymie served on the Boards of the American Shakespeare Center, Friends of the Augusta County Library and a member of the VHCF Equestriennes, a volunteer women’s group supporting the Virginia Horse Center’s equine events and facilities. She holds a Bachelor of Arts degree, cum laude with highest thesis honors, from Tufts University and a Masters of Fine Arts degree in Writing from New York University.

In addition to JSA and Ava Capri, Jaymie cites her husband Rory and their marriage and courtship of over 17 years as one of her top blessings.

Jaymie Scotto & Associates (JSA) recognized a need for data centers and network infrastructure thought leaders to come together, share research, best practices and inspiration to support the industry as it makes greater strides towards achieving greener, more sustainable practices, technologies and facilities. With data consumption on an exponential rise, the need is now to define and provide timely blueprints and tools to reduce carbon emissions, enhance biodiversity, and harness the power in people and resource management. Out of this need, Greener Data, the multi-author book and industry-wide movement, was born.

Celebrating over 17 years of success, Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Digital Marketing and Event Planning services to the telecom, data center and network infrastructure industries. Since its inception, JSA has also provided educational resources to these industries through a unique ecosystem of channels that include the JSA TV Video Newsroom, monthly c-level Virtual Roundtables, Telecom News Now Blog, JSA Podcasts including its popular Data Movers series, LinkedIn Live monthly news broadcasts and weekly industry e-newsletters.

Join the conversation with #GreenerData on LinkedIn, and visit www.jsa.net and www.greenerdata.net to learn more.

Chief Technology Officer, Cato

Faculty, Integrated Innovation Institute, Carnegie Mellon University

An IT trend watcher with a keen eye on sustainability, Mary has travelled the globe in journalist, analyst, and consultant roles. As editorial director, she has created and executed on content strategy for several IT-focused websites; as group facilitator, she has worked with technical and business experts to co-create leading edge best practice guidance; and as innovator, she has co-founded two businesses that uniquely combine media and IT market research delivery. Mary is a writer and thinker with deep understanding of technologies at the leading edge, and an appreciation for the challenges organizations may encounter in their implementation.

Mary has authored hundreds of articles, reports, whitepapers, and books on the full spectrum of IT subjects. But she is most inspired sharing information on sustainability, which she has continued to do even when green IT was considered the adversary of data centre uptime – from founding of the GreenerIT website, through a stint as sustainable IT columnist for Bloomberg BNA, and more recently in communities of practice developed through InsightaaS community work. In this chapter, she continues a collaboration with OVHcloud aimed at the identifying key technologies and processes that enable data centre operators to achieve the twin ‘ecos’ – economic and environmental benefits.

Connect with Mary on LinkedIn at: https://www.linkedin.com/in/mary-allen-21693746/ or visit InsightaaS at https://insightaas.com/

I'm fascinated by the impact of technology of culture and behavior. I've been crawling around data centers for 25+ years, having built and deployed gear in over 30 countries. I'm a recovering Hyperscale data center manager and self-professed facility nerd.

I'm most comfortable in builder roles and have fun in fast-paced environments.

I built and ran Microsoft's Chicago Container Data Center, Founded Edge Data Center company Ubiquity Critical Environments, and led Cloud migration programs at Fortune 500 enterprises, and managed technology operations for a Start-Up trading firm.

I hold a Master's degree in Information Technology from Northwestern University and received my Bachelor's degree from Miami University. I share my passion for learning and research as an adjunct instructor teaching graduate students about IT infrastructure and how the Internet works at Northwestern's McCormick School of engineering.

Outside of work, I am a Luddite- an avid outdoorsman and conservationist; hunting, fishing, hiking, mountain biking, snowshoeing, snowmobiling, ATVing and competitive shooting are what I do outside of the whitespace

Strengths Finder: ✔Strategic ✔Achiever ✔Learner ✔Analytical ✔Discipline

Erick Contag is a strategist, who is passionate about building and operating sustainable digital infrastructures. He has over 30 years of executive management, entrepreneurship, marketing & sales, and business development expertise.

Mr. Contag has been responsible for managing C-level relationships and telecommunications / high-technology projects for start-up enterprises through large multi-national and Global 100 companies. He has proven success in starting, building, and operating telecommunications / subsea networks, and colocation / data centers infrastructure and high-tech businesses. In 2011, and again in 2013, Mr. Contag was awarded the Global Telecoms Business Power 100 Award, an honor bestowed upon the most powerful 100 executives in the telecom industry.

He has held executive positions in the U.S. and Latin America and serves on the Board of Directors of several companies and industry associations. Erick believes in giving back to society through education and research programs; he is a trustee of the SubOptic Foundation.

Erick holds a degree in Electrical Engineering from the University of Tulsa, U.S. and an Executive Engineering Management certification from Instituto de Estudios Superiores de Administración (IESA). In 2019, he attended the Executive Program at Singularity University.

Bob Painter is the President of Ascent and oversees the delivery and execution of Ascent solutions that deliver, support and complement Ascent’s clients’ North American mission-critical infrastructure operations. Bob leads the teams responsible for data center operations, facility management, IT site services, engineering and construction, and Navigator platform services. Additionally, he creates custom client solutions including 24×7 facility and IT services, business intelligence reporting and more.

Under his leadership, Ascent has transformed its Navigator platform to deliver transparency and insight into infrastructure data across diverse critical sites, design topologies and work management systems, including carbon emissions tracking. He fosters integrated team efforts, continual processes improvements and new technologies to ensure the Navigator platform is aligned with clients’ mission-critical needs.

Starting his electrical engineering career at the Callaway Nuclear Plant in Missouri and as District Engineer for Ameren in St. Louis, Bob took the opportunity 20 years ago to apply his engineering and project management experience and put it towards the data center industry, and help grow the company at Ascent.

Kim is a green data center specialist, driving the marketing and international sales of Ficolo’s climate neutral certified datacenter services. He oversees green initiatives having helped Ficolo brake ground with several industry firsts, such as the world’s first Dark Green rated green bond for a data center company and the first hyperscale-level climate neutral certification for a Nordic data center. Having reached carbon neutral in 2021, many years ahead of competing companies targets, Ficolo is under Kim’s leadership advancing towards carbon negative, climate positive with efforts such as reusing excess heat into district heating grid, thereby creating a positive handprint, i.e. helping stakeholders improve reduce their use of fossil fuels, in addition to a zero footprint.

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