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  • Reading the Visual: An Introduction to Teaching Multimodal Literacy (Language and Literacy Series)

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Frank Serafini
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Reading the Visual: An Introduction to Teaching Multimodal Literacy (Language and Literacy Series) Illustrated Edition

by Frank Serafini (Author)
4.4 out of 5 stars (30)
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Today’s teachers need up-to-the-minute information to help their students make sense of the multimodal texts they encounter daily in and out of school. Reading the Visual is an essential introduction that focuses on what teachers should know about multimodal literacy and how to teach it. This engaging book provides theoretical, curricular, and pedagogical frameworks for teaching a wide-range of visual and multimodal texts, including historical fiction, picture books, advertisements, websites, comics, graphic novels, news reports, and film. Each unit of study presented contains suggestions for selecting cornerstone texts and visual images and launching the unit, as well as lesson plans, text sets, and analysis guides. These units are designed to be readily adapted to fit the needs of a variety of settings and grade levels.

Book Features:

  • An accessible introduction to visual literacy and multimodality.
  • Classroom strategies and demonstrations for analyzing and interpreting multimodal texts.
  • Hands-on examples of units of study for ten types of multimodal texts.
  • Resources for developing and adapting units, including suggested texts, analysis guides, and learning objectives.
Read more
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  1. ISBN-10
    0807754714
  2. ISBN-13
    978-0807754719
  3. Edition
    Illustrated
  4. Publisher
    Teachers College Press
  5. Publication date
    November 22, 2013
  6. Part of series
    Language and Literacy
  7. Language
    English
  8. Dimensions
    6.13 x 0.41 x 9 inches
  9. Print length
    208 pages
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Editorial Reviews

Review

“An important text, perhaps essential, for all educators who are interested in an expanded understanding of literacy.”

― TC Record

Review

“Frank Serafini gets it. He knows that language and literacy were our original multi-modal forms. He knows that today they are as crucial as they have ever been.”
―From the Foreword by James Paul Gee, Arizona State University

“In Reading the Visual, Frank Serafini reveals for us the world we now live and learn in, one made equally of words and images, sounds and other sensory details. He makes a compelling argument for including these multimodalities in our curriculum and offers an important contribution to the conversation about reading and composing multiple texts across a range of media that the Common Core is inviting teachers at every grade level to have. This book combines a sound but engaging foundation in current theory (to satisfy our desire to learn) and excellent instructional strategies (to satisfy our need for practical solutions).
―Jim Burke, author of The English Teacher’s Companion and What’s the Big Idea?

“Those taking first steps into the area will find a path smoothed by a seductively simple style; those who are there already are offered constant insight and challenge. Reading the Visual is a book that will be valued by both kinds of reader.”
―Gunther Kress, professor of semiotics and education, Institute of Education, University of London

“Reading the Visual positions the analysis of visual images and multimodal ensembles as essential to language arts and literacy learning. Serafini’s book contributes important scholarship in understanding the theories behind this analysis and the significance of the visual in the many texts we encounter in and out of school settings.”
―Peggy Albers, Professor, College of Education, Georgia State University

Product details

  • Publisher ‏ : ‎ Teachers College Press
  • Publication date ‏ : ‎ November 22, 2013
  • Edition ‏ : ‎ Illustrated
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 0807754714
  • ISBN-13 ‏ : ‎ 978-0807754719
  • Item Weight ‏ : ‎ 10.2 ounces
  • Dimensions ‏ : ‎ 6.13 x 0.41 x 9 inches
  • Part of series ‏ : ‎ Language and Literacy
  • Best Sellers Rank: #1,454,975 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.4 out of 5 stars (30)

About the author

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Frank Serafini

Frank Serafini

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Dr. Frank Serafini is an award winning children’s author and illustrator, a landscape photographer, a devoted guitar player, and an Associate Professor of Literacy Education and Children’s Literature at Arizona State University. Frank has recently been awarded the Arbuthnot Award from the International Reading Association as the 2014 Distinguished Professor of Children's Literature.

Frank has published six books with Heinemann, including: The Reading Workshop, Reading Aloud and Beyond, Lessons in Comprehension, Around the Reading Workshop in 180 Days and Classroom Reading Assessments. In addition, Frank published Interactive Comprehension Strategies: Fostering Meaningful Talk About Texts with Scholastic, and Reading the Visual: An Introduction to Teaching Multimodal Literacies with Teachers College Press. Frank is currently working on a new book with Heinemann entitled: Reading Workshop 2.0: Teaching Reading in the Digital Age.

In 2008, Frank began writing and illustrating a series of non-fiction picturebooks focusing on nature with Kids Can Press. The Looking Closely series contains books about the desert, garden, pond, rainforest, shore and forest. In 2009, Looking Closely Along the Shore won an International Reading Association’s Teachers’ Choice Award, and Honorable Mention from the Society of School Librarians International.

Frank was an elementary school teacher and literacy specialist for twelve years in Phoenix, AZ. He received his Masters degree in Elementary Education and his Ph.D in Reading Education at Arizona State University. In 2003, he received the Distinguished New Faculty Award, and in 2007 the Outstanding Teacher Award from the University of Nevada, Las Vegas. In 2009, Frank received a Foundation Award at ASU for his Excellence in Teaching.

More information can be found at www.frankserafini.com

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Customer reviews

4.4 out of 5 stars
30 global ratings

Top reviews from the United States

  • CloseReview
    5 out of 5 stars
    GREAT BOOK
    Reviewed in the United States on August 18, 2024
    Format: Paperback
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    Full content visible, double tap to read brief content.

    AWESOME BOOK! GREAT FOR ACADEMICS, GRAD STUDENTS AND SCHOLARS!

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  • Words, Images, & Worlds
    5 out of 5 stars
    Reaching across the Visual
    Reviewed in the United States on July 27, 2017
    Format: Paperback
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    Full content visible, double tap to read brief content.

    A fantastic book for teachers who wish to explore media and what text really means. This book shares research while at the same time providing strategies and real-world classroom applications. What makes Serafini's book that much better is that it doesn't just treat one area of visual media, but reaches out into many...picture books, graphic novels, film, and more are represented here. I have found this book to be useful as a teacher and in research.

    3 people found this helpful
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  • Emma Hoehne
    4 out of 5 stars
    Four Stars
    Reviewed in the United States on September 7, 2014
    Format: Paperback
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    Full content visible, double tap to read brief content.

    Fantastic book for pre-service teachers.

    One person found this helpful
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  • Nguyen The Hung
    5 out of 5 stars
    It is so useful for me
    Reviewed in the United States on December 10, 2018
    Format: Kindle
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    Full content visible, double tap to read brief content.

    I'm researching about multimodal texts and finally I found this book. It is really understandable and helpful for me! Really recommended.

    One person found this helpful
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  • Olivia Stewart
    5 out of 5 stars
    Very Helpful!
    Reviewed in the United States on October 27, 2014
    Format: Paperback
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    Full content visible, double tap to read brief content.

    This is an excellent book that is written so anyone can understand visual literacy.

    2 people found this helpful
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  • Stacy Loyd
    5 out of 5 stars
    Reading Like an Artist
    Reviewed in the United States on December 29, 2013
    Format: Paperback
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    Full content visible, double tap to read brief content.

    In Reading the Visual (2014) Serafini masterfully accomplishes his purpose of providing “theoretical, curricular, and pedagogical frameworks for teachers to use to help students make sense of the visual images and multimodal ensembles they encounter in and out of school settings (p. 3). Serafini’s succinct thinking and writing style makes complex ideas from various fields of study (art history, semiotics, media and cultural studies, etc…) accessible to the classroom teacher. I want each teacher under my leadership to implement the units of study plans he provides. I also look forward to sharing this book as a touchstone text in the university literacy courses I teach. Thank you, Serafini, for expanding my thinking and providing useful tools for “reading the visual” in my world.

    6 people found this helpful
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Top reviews from other countries

  • T
    3 out of 5 stars
    Oh the irony!
    Reviewed in Canada on April 9, 2021
    Format: Paperback
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    I can't get over the greatest irony of this book: the fact that it spouts about the importance of multi-modal texts in a book which consists of dense text, and not much else!

    The book does contain some interesting ideas, but I sure would have loved some tables or images to make it a little easier to follow!

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